SELECTED HOMME collaborates with Antonio Banderas to create line for specially selected customers

SPANISH ACTOR ANTONIO BANDERAS VISITED THE SELECTED HOMME OFFICE IN BRANDE TO DISCUSS A FUTURE COLLABORATION.

Brande, Denmark, 2015-6-11 — /EPR Retail News/ — Antonio first visited Denmark back in 1993 during the shooting of the movie ‘The House of the Spirits’. Earlier this year, however, the movie business was replaced by fashion as he spent the entire day in the company of SELECTED HOMME colleagues discussing collaboration opportunities.

“After having collaborated with a fragrance company, Puig, during the past 18 years, I feel it was time to look in a different direction. BESTSELLER’s and SELECTED’s approach toward running a worldwide business really appeals to me”, Antonio says and continues: “BESTSELLER is in many ways very similar to Puig; a family-owned business based on values like passion, people and performance. These values combined with the seriousness and commitment I feel are vital here, are the main reason why I chose to contact SELECTED and BESTSELLER for a talk about a future collaboration.”

Tabitha Guldbrandt Enevoldsen, International Sales Manager of SELECTED FEMME/HOMME, on the collaboration: “We are all very happy to have Antonio here. We think that a cooperation with him could be really exciting and rewarding for especially our southern markets, where he is a huge star – and later also in South America. We now have the final arrangements settled, and we intend to create a small line in collaboration with Antonio. A line that will be available for specially selected customers twice a year.”

On the question on what makes Antonio identify with SELECTED HOMME and BESTSELLER, he says: “Any guy wants to be able to dress according to occasion. And I’m just like other guys. SELECTED HOMME offers this perfect match between casual cool and tailored stylishness – so whether I feel like wearing a pair of jeans, like today, or need a tailored outfit for a festive event, SELECTED HOMME covers my needs. And they do it in a way that makes high quality accessible for everyone. The prices are really good when you compare them to the quality of the styles. And who doesn’t like value for money?”

Tabitha continues: “Antonio has an inspiring, vital, humble, energetic and exciting personality, and our meeting with him went really well. He has some interesting thoughts and ideas, and we believe he can be a great asset for our further development. We all look very much forward to continuing our dialogue with him.”

Corporate Communication
Phone: +45 99 42 16 62
E-mail: communications@bestseller.com

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SELECTED HOMME collaborates with Antonio Banderas to create line for specially selected customers

SELECTED HOMME collaborates with Antonio Banderas to create line for specially selected customers