Sequential Brands Group and QVC® announce new additions to Martha Stewart’s existing collection

America’s Most Trusted Lifestyle Expert Grows Existing Collection with New Products

NEW YORK, 2018-Mar-02 — /EPR Retail News/ —  Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) and QVC® announce new additions to Martha Stewart’s signature QVC line, which spans multiple categories. This spring, Martha is set to introduce Martha Stewart Pets, and will also unveil the latest offerings from her Gourmet Food and Garden collections.

“From her very first appearance, Martha has impressed QVC customers not only with her carefully curated collection of products, but with her incomparable passion for helping others find easy solutions to everyday problems,” said Doug Howe, Chief Merchandising Officer for QVC Group. “Our customers trust in Martha’s expertise entirely and truly regard her as a lifestyle expert and teacher, and we know our customers are going to love Martha’s new items as much as we do.”

Tune in to QVC on Thursday, March 15 at 3PM (ET) for the premiere of “Martha Stewart – Pets” as Martha demonstrates distinctive ideas for grooming, feeding, outfitting, and playing with pets. After successfully launching Martha Stewart Wine Co., Martha’s curated wine collection, in January, Martha is scheduled to further expand her Gourmet Food collection with items ranging from pastries and seafood to seasonal offerings. Following the successful pre-sale of Martha Stewart’s 90th book, Martha’s Flowers, Martha is set to introduce her latest tools and products perfect for preparing any backyard or outdoor space for spring.

“The Martha Stewart brand is devoted to informing and inspiring people to live more beautiful and functional lives, and I’m thrilled to introduce new products that do just that,” said Martha Stewart. “QVC allows me to engage directly with consumers and share my signature collection with millions of shoppers around the country. I look forward to further expanding my line with QVC customers.”

“Since launching on QVC, the Martha Stewart brand has experienced a great deal of success across multiple categories,” said Karen Murray, CEO of Sequential Brands Group. “We believe QVC, a multi-platform retailer, to be a perfect fit for the Martha Stewart brand and are excited to grow our business. QVC is truly unmatched when it comes to offering an American icon like Martha Stewart, who can span so many different categories, from food and garden to skincare and apparel, and we are excited to debut our new categories.”

Items from the Martha Stewart collection are available, while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515. For the latest news and happenings at QVC, please visit the QVC Newsroom at newsroom.qvc.com.

About Martha Stewart
Martha Stewart is an Emmy® Award-winning television show host, entrepreneur, bestselling author of 90 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living—cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. Currently, the Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About QVC 
QVC exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries and counting, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers over 14 broadcast networks reaching nearly 360 million homes, seven websites, and 195 social pages. Visit corporate.qvc.com to learn more.

QVC is a wholly owned subsidiary of Liberty Interactive Corporation and is attributed to the QVC Group tracking stock (NASDAQ: QVCA, QVCB). QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. For more information on Liberty Interactive Corporation, visit www.libertyinteractive.com.

Media Contacts:
Sequential Brands Group, Inc.
Dana Miller
212-827-8347
dmmiller@marthastewart.com

QVC
Katie Dougherty
Katie.Dougherty@qvc.com

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group announces the appointment of Peter Lops as Chief Financial Officer

Viacom Executive to Join Company’s Management Team

NEW YORK, 2018-Mar-02 — /EPR Retail News/ — Sequential Brands Group, Inc. (“Sequential” or the “Company”) (NASDAQ:SQBG) today (Feb 28, 2018) announced the appointment of Peter Lops as Chief Financial Officer. Mr. Lops joins Sequential from Viacom Media Networks where he served as the Chief Financial Officer and Chief Operating Officer for the Distribution and Business Development division.

In this position, Mr. Lops will be responsible for the Company’s financial operations. He assumes the role from President and Interim CFO Andrew Cooperwho will continue to serve as President.

In announcing the appointment, CEO Karen Murray stated, “Peter has a robust skill set, including extensive public company experience in finance and operations. His background as well as his deep understanding of the licensing business, make him a great addition to the team. We’re thrilled to have him join us.”

Mr. Lops brings with him 20 years of financial and operational experience in the licensing business. In his most recent role at Viacom, he was an integral part of the leadership team that delivered industry leading double-digit growth for nine consecutive years. Prior to that, he served as Senior Vice President of Financial Planning and Analysis of Viacom Media Networks. Before joining Viacom, Mr. Lops was Vice President of Finance for Fox Television Stations, Inc. For nine years, he held financial roles at the National Football League serving as Vice President of Financial Planning and Analysis, Finance Director and Controller. Early in his career, he worked at Andersen LLP, where he led the IPO of Martha Stewart Living Omnimedia.

About Sequential Brands Group

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the active, home and fashion categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design, and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers, and distributors in the United States and around the world.

For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Investor Relations & Media Contact:

Katherine Nash
knash@sbg-ny.com
(512) 757-2566

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group to host Q4 2017 earnings conference call on Wednesday, February 28, 2018

NEW YORK, 2018-Feb-23 — /EPR Retail News/ — Sequential Brands Group, Inc. (“Sequential” or the “Company”) (NASDAQ:SQBG) will issue financial results for its fourth quarter and full year ended December 31, 2017 before the market opens on Wednesday, February 28, 2018.

Management will provide further commentary on the Company’s financial results on a conference call at 8:30am ET that day. To join the conference call, please dial (877) 407-0789 or visit the investor relations page on the Company’s website: www.sequentialbrandsgroup.com

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active and home categories.  Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams.  Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.  For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com.

Investor Relations Contact:

Katherine Nash
knash@sbg-ny.com
(512) 757-2566

Source: Sequential Brands Group, Inc./globenewswire

AND1 marks its 25th anniversary with the signing of NBA legend Kevin Garnett as the creative director and global brand ambassador

New Multi-Year Partnership Kicks-Off Iconic Basketball Brand’s 25th Anniversary Initiatives

NEW YORK, 2018-Feb-09 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential”) announced today a multi-year partnership with NBA legend Kevin Garnett as the creative director and global brand ambassador for AND1, the iconic basketball brand which began in 1993. This year marks the brand’s 25th anniversary and kicks off with the signing of Garnett — who was one of the brand’s original ambassadors. Garnett resonates with the brand’s streetball roots and the fusion of sports, music, and style.

“For 25 years, AND1 has remained synonymous with the game of basketball and its street-ball lifestyle,” said Eddie Esses, President of Sequential’s Active Division. “As we look to the future, we’re excited to bring Kevin Garnett back to AND1 as the brand’s creative director, global ambassador and strategist, to widen the brand’s distribution channels and to expand into new territories. We’re looking forward to working with Garnett and rolling out the innovative programs we have planned for the year, which will further deepen the brand’s connection to consumers.”

AND1 will launch a capsule collection co-designed by Garnett and an accompanying campaign featuring footwear, apparel, and accessories.

“I’m thrilled to get back to my roots and partner with AND1, one of the best basketball brands in the industry,” said Kevin Garnett. “We have many initiatives underway that we’ll be launching, including my new capsule collection, which I’m particularly excited about.”

As an early AND1 ambassador, Kevin Garnett rose to stardom and changed the face of basketball forever. As one of the NBA’s youngest players, he entered the 1995 NBA draft and became the first NBA player drafted directly out of high school in 20 years. He was selected to 15 All-Star Games, won the NBA MVP award in 2004, and won the NBA Championship in 2008. In 2016, after playing 21 seasons in the NBA, Garnett announced his retirement from professional basketball.  Today, Garnett continues to be actively involved in the NBA as an analyst on “Area 21” on TNT, a studio show in which he hosts guests to discuss games and current events around the league

About AND1
AND1 is a premier basketball footwear and apparel brand that has remained synonymous with the game of basketball and its streetball lifestyle for nearly 25 years. AND1’s footwear, apparel and accessories can be found at select retailers around the world. For more information, visit www.and1.com.

About Sequential Brands Group

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the active, home and fashion categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design, and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers, and distributors in the United States and around the world.

For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

SOURCE: Sequential Brands Group / GLOBE NEWSWIRE

Media Contact:
Sequential Brands Group
Katherine Nash
knash@sbg-ny.com
(512) 757-2566

Martha Stewart teams up with Jack in the Box to kick-off the ultimate “foodie feud” during Sunday’s big game

NEW YORK, 2018-Jan-31 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) announced today (Jan. 30, 2018) that Martha Stewart is teaming up with Jack in the Box to kick-off the ultimate “foodie feud” during Sunday’s big game.

The Super Bowl spot, which was shot in the studios at Sequential Brand Group’s headquarters, is just the beginning of the social media battle between Martha Stewart and Jack Box. Viewers are encouraged to follow #JackvsMartha after the commercial airs to see how this brawl unfolds.

“We’re thrilled that Martha will be part of the Super Bowl commercial line-up again this year. It is such an incredible opportunity to reach an audience of that magnitude – underscoring the strength and popularity of her brand and its strong connection with consumers,” said Sequential Brands Group CEO Karen Murray.

Martha Stewart is one of the most high-profile celebrities in recent history to be featured in a Jack in the Box commercial. From menu variety to a one-of-a-kind marketing approach, Jack in the Box is best known for challenging convention. Partnering with Stewart continues the brand’s trend of delivering unexpected experiences to fans.

About Martha Stewart
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 90 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living – cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ:JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states and Guam. Additionally, through a wholly owned subsidiary, the company operates and franchises QDOBA MEXICAN EATS®, a leader in fast-casual dining, with more than 700 restaurants in 47 states, the District of Columbia and Canada. For more information on Jack in the Box and QDOBA, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.

Media Contacts:

Magrino Leigh Ann Ambrosi/ Mary Blanton Ogushwitz
T: 212-672-0353/212-259-0534
E: lambrosi@smapr.com / mary.blanton@smapr.com

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group to host Q3 2017 financial results conference call on Thursday, November 9, 2017

NEW YORK, 2017-Nov-04 — /EPR Retail News/ — Sequential Brands Group, Inc. (“Sequential” or the “Company”) (NASDAQ:SQBG) will issue financial results for its third quarter ended September 30, 2017 before the market opens on Thursday, November 9, 2017.

Management will provide further commentary on the Company’s financial results on a conference call at 8:30am ET that day. To join the conference call, please dial (877) 407-0789 or visit the investor relations page on the Company’s website: www.sequentialbrandsgroup.com

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active and home categories.  Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams.  Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.

For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com.

Investor Relations Contact:

Katherine Nash
knash@sbg-ny.com
(512) 757-2566

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group announces the appointment of Carolyn D’Angelo as President of Home division

Executive Brings Over 25+ Years Experience in Strategic Marketing, Licensing, and Brand Building

NEW YORK, 2017-Sep-18 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”), today announced Carolyn D’Angelo as President of Home reporting, directly to CEO Karen Murray.

Ms. D’Angelo will oversee the Company’s brands in its home division, which include Martha Stewart, Emeril Lagasse, and Linens N’ Things.

“Carolyn has an established track record of building some of the best brands in home. She is smart, strategic, and brings with her a depth of knowledge and experience in the licensing business. She is a huge asset to our Company and I’m thrilled to have her as part of our executive team,” said Karen Murray, CEO of Sequential Brands Group.

Before joining Sequential, Ms. D’Angelo spent 10 years at Iconix Brand Group (NASDAQ:ICON), where she was tapped to start the home division of the brand management company. She eventually took on more responsibility and became Executive Vice President of Brand Management for the Women’s and Home divisions, overseeing sixteen brands in the portfolio. Prior to that, Ms. D’Angelo was Senior Vice President of Ralph Lauren Home and Corporate Marketing at Westpoint Home, where she managed the team responsible for the successful Ralph Lauren bed and bath business. Ms. D’Angelo also served as Senior Vice President of Marketing and Licensing at Waverly Lifestyle Group and was credited with creating the first licensed program using the archives of Waverly’s design library.

“When I think about the most iconic home brand in the marketplace, Martha Stewart immediately comes to mind. With my experience and relationships in the space, I want to unlock the many growth opportunities that exist for the brand,” said Ms. D’Angelo. “I’m excited to work with Martha, Karen, and the rest of the executive team and look forward to leading the home division into this next chapter of growth.”

Early in Ms. D’Angelo’s career, she served as VP, General Manager of the Disney division at Springs Industries, where she led a team that grew the bed and bath licensing business for many of Disney’s film and character properties. She has a BBA and MBA from Pace University and is currently Adjunct Professor at the Fashion Institute of Technology and a member of its Home Products Advisory Board.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design, and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers, and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Media Contact:
Katherine Nash
knash@sbg-ny.com
(512) 757-2566

SOURCE: Sequential Brands Group, Inc./ GLOBE NEWSWIRE

Sequential Brands Group announces partnership with Cathay Home to create Ellen Tracy Home line

NEW YORK, 2017-Aug-23 — /EPR Retail News/ — Sequential Brands Group Inc. (Nasdaq:SQBG) today ( Aug. 22, 2017) announced a new multi year licensing agreement with Cathay Home, a leading manufacturer of home textile products, to create an Ellen Tracy Home line in categories such as comforters, duvets, sheets, throws, blankets and quilts. The new line is scheduled to hit stores in Spring 2018.

Jameel Spencer, Fashion Division President at Sequential Brands Group said, “Ellen Tracy continues to be one of our top performing brands in our fashion division. This new partnership builds on the brand’s success to date expanding it into multiple new product categories and solidifying its presence in the home space.”

The addition of these new categories build on the existing Ellen Tracy Home business which includes towels, window dressing, and home storage.

Cathay Home CEO Steven Chien commented, “We are excited to partner with Sequential Brands Group and look forward to launching the Ellen Tracy Home line at fall market.”

Established in 1949, Ellen Tracy has evolved into a full women’s lifestyle brand known for sophisticated color palettes and signature prints. With over 30 product categories, the brand is designed, manufactured and distributed by world-class companies.

About Sequential Brands Group

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active and fashion categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.

For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About Cathay Home Inc.

Cathay Home Inc. was established in 2005 with offices and a showroom in New York, and is a leading manufacturer of Top of the Bed products such as Comforters, Sheets, Duvets, Quilts, Throws and Blankets. Cathay Home markets extend globally with a strong foothold in Canada and the EU market. Cathay Home is a vertically organized manufacturer with a strong marketing, design and product development focus.

Media Contact:
Katherine Nash
(512) 757-2566
knash@sbg-ny.com

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group to issue 2Q financial results on Thursday, July 27, 2017

NEW YORK, 2017-Jul-21 — /EPR Retail News/ — Sequential Brands Group, Inc. (“Sequential” or the “Company”) (NASDAQ:SQBG) will issue financial results for its second quarter ended June 30, 2017 before the market opens on Thursday, July 27, 2017.

Management will provide further commentary on the Company’s financial results via a conference call at 8:30 am ET that day. To join the conference call, please dial (877) 407-0789 or visit the investor relations page on the Company’s website: www.sequentialbrandsgroup.com

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active and fashion categories.  Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.

For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com.  To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Media and Investor Relations Contact:

Katherine Nash
knash@sbg-ny.com
(512) 757-2566

Source:Sequential Brands Group, Inc./globenewswire

Sequential Brands Group Starts Year Strong With First Quarter 2017 Results

Company Announces New Multi-Year Agreement with QVC for Martha Stewart Brand

  • Q1 Revenue increased 16% to $39.4 million
     
  • Q1 GAAP diluted EPS of $(0.02); Q1 non-GAAP diluted EPS of $0.09
     
  • Q1 GAAP net loss of $(1.2) million; Q1 non-GAAP net income of $5.9 million
  • Q1 Adjusted EBITDA increased 38% to $23.0 million

NEW YORK, 2017-May-08 — /EPR Retail News/ — Sequential Brands Group, Inc. (“Sequential” or the “Company”) (Nasdaq:SQBG) today (May 04, 2017) announced financial results for the first quarter ended March 31, 2017.

First Quarter 2017 Results:
Total revenue for the first quarter ended March 31, 2017 increased 16% to $39.4 million, compared to $34.0 million in the prior year quarter.  On a GAAP basis, net loss for the first quarter 2017 was $(1.2) million or $(0.02) per diluted share compared to a net loss for the first quarter 2016 of $(1.1) million or $(0.02) per diluted share. Included in the first quarter 2017 was a charge of $(0.11) or $6.7 million related to costs associated with the departure of our former CEO. The charge included $3.2 million in severance expense and $3.5 million in non-cash stock-based compensation expense, which represents the accelerated vesting of previously granted stock awards, and was calculated based on the fair value on the stock’s grant date in April 2015 of $14.33 per share in accordance with GAAP. The fair value of the shares on the termination date was $3.95 per share, or approximately $1.1 million total.  Taking this and other small items into consideration, Non-GAAP income for the first quarter 2017 was $5.9 million, or $0.09 per diluted share, compared to $2.5 million, or $0.04 per diluted share, in the prior year period. Adjusted EBITDA (defined in the accompanying Non-GAAP Financial Measures) for the first quarter of 2017 was $23.0 million, compared to $16.7 million in the prior year quarter.  See Non-GAAP Financial Measure Reconciliation tables below for a reconciliation of GAAP to non-GAAP measures.

“We started the year off strong with solid results in the first quarter and several new organic growth initiatives underway,” said Karen Murray, CEO of Sequential Brands Group. “Going forward, our top priority is implementing new revenue initiatives across all of our brands, while maintaining a disciplined approach to expense management. At the same time, we are focused on taking the steps needed to improve our balance sheet.”

Financial Update:
For the year ending December 31, 2017, the Company is reiterating guidance of $170 million to $175 million in revenue and $98 million to $102 million of Adjusted EBITDA.  The Company’s GAAP net income is now expected to be $15.5 million to $18.1 million due to costs associated with the departure of the Company’s CEO as mentioned above.  The Company’s contractual guaranteed minimum royalties for 2017 are approximately $120 million.  Consistent with the Company’s historical quarterly results, the Company expects revenue for 2017 to be weighted to the third and fourth quarters due to seasonality in the businesses of many of the Company’s licensees.

Business Update:
This morning the Company announced a new multi-year agreement with QVC for the Martha Stewart brand. The partnership is expected to launch in the second half of this year and will include categories such as fashion apparel, skincare and food and beverage. The collaboration will also feature appearances on QVC by Martha Stewart and a select team of Martha’s lifestyle experts.

Investor Call and Webcast:
Management will provide further commentary today, May 4, 2017, on the Company’s financial results via a conference call and webcast beginning at approximately 8:30 am ET.  To join the conference call, please dial (877) 407-0789 or visit the investor relations page on the Company’s website www.sequentialbrandsgroup.com.

Non-GAAP Financial Measures:
This press release contains historical and projected measures of Adjusted EBITDA, non-GAAP net income and non-GAAP net income per diluted share.  The Company defines Adjusted EBITDA as net loss attributable to Sequential Brands Group, Inc. and Subsidiaries, excluding interest income or expense, income taxes, depreciation and amortization, acquisition-related costs, non-cash compensation, MSLO Shareholder and pre-acquisition litigation costs, restructuring costs and costs incurred in connection with CEO transition.  Non-GAAP net income and non-GAAP earnings per share are non-GAAP financial measures which represent net loss attributable to Sequential Brands Group, Inc. and Subsidiaries, excluding acquisition-related costs, non-cash mark-to-market adjustments to stock-based compensation provided to non-employees, restructuring costs, costs incurred in connection with CEO transition, MSLO Shareholder and pre-acquisition litigation costs and adjustment to taxes.  These non-GAAP metrics are an alternative to the information calculated under U.S. generally accepted accounting principles (“GAAP”), as provided in the reports the Company files with the Securities and Exchange Commission, may be inconsistent with similar measures presented by other companies and should only be used in conjunction with the Company’s results reported according to GAAP.  Any financial measure other than those prepared in accordance with GAAP should not be considered a substitute for, or superior to, measures of financial performance prepared in accordance with GAAP.  We consider these measures to be useful measures of our ongoing financial performance because they adjust for certain costs and other events that the Company believes are not representative of its ongoing business.  See below for a reconciliation of these non-GAAP metrics from the most directly comparable GAAP measure.

About Sequential Brands Group, Inc.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active and fashion categories.  Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams.  Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.  For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com.  To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Forward-Looking Statements
Certain statements in this press release and oral statements made from time to time by representatives of the Company are forward-looking statements (“forward-looking statements”) within the meaning of the Private Securities Litigation Reform Act of 1995.  These forward-looking statements are made as of the date hereof and are based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. The Company’s actual results could differ materially from those stated or implied in forward-looking statements. Forward-looking statements include statements concerning estimates of GAAP net income, Adjusted EBITDA, revenue (including guaranteed minimum royalties), and margins, guidance, plans, objectives, goals, strategies, expectations, intentions, projections, developments, future events, performance or products, underlying assumptions and other statements that are not historical in nature, including those that include the words “subject to,” “believes,” “anticipates,” “plans,” “expects,” “intends,” “estimates,” “forecasts,” “projects,” “aims,” “targets,” “may,” “will,” “should,” “can,” “future,” “seek,” “could,” “predict,” the negatives thereof, variations thereon and similar expressions.  Such forward-looking statements reflect the Company’s current views with respect to future events, based on what the Company believes are reasonable assumptions. Whether actual results will conform to expectations and predictions is subject to known and unknown risks and uncertainties, including: (i) risks and uncertainties discussed in the reports that the Company has filed with the Securities and Exchange Commission (the  “SEC”); (ii) general economic, market or business conditions; (iii) the Company’s ability to identify suitable targets for acquisitions and to obtain financing for such acquisitions on commercially reasonable terms; (iv) the Company’s ability to timely achieve the anticipated results of recent acquisitions and any potential future acquisitions; (v) the Company’s ability to successfully integrate acquisitions into its ongoing business; (vi) the potential impact of the consummation of recent acquisitions or any potential future acquisitions on the Company’s relationships, including with employees, licensees, customers and competitors; (vii) the Company’s ability to achieve and/or manage growth and to meet target metrics associated with such growth; (viii) the Company’s ability to successfully attract new brands and to identify suitable licensees for its existing and newly acquired brands; (ix) the Company’s substantial level of indebtedness, including the possibility that such indebtedness and related restrictive covenants may adversely affect the Company’s future cash flows, results of operations and financial condition and decrease its operating flexibility; (x) the Company’s ability to achieve its guidance; (xi) continued market acceptance of the Company’s brands; (xii) changes in the Company’s competitive position or competitive actions by other companies; (xiii) licensees’ ability to fulfill their financial obligations to the Company; (xiv) concentrations of the Company’s licensing revenues with a limited number of licensees and retail partners; and (xv) other circumstances beyond the Company’s control.  Refer to the section entitled “Risk Factors” set forth in the Company’s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q for a discussion of important risks, uncertainties and other factors that may affect the Company’s business, results of operations and financial condition.  The Company’s stockholders are urged to consider such risks, uncertainties and factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are not, and should not be relied upon as, a guarantee of future performance or results, nor will they necessarily prove to be accurate indications of the times at or by which any such performance or results will be achieved.  As a result, actual outcomes and results may differ materially from those expressed in forward-looking statements.  The Company is not under any obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.  Readers should understand that it is not possible to predict or identify all risks and uncertainties to which the Company may be subject.  Consequently, readers should not consider such disclosures to be a complete discussion of all potential risks or uncertainties.

For media inquiries, contact:
Jaime Cassavechia
T:  +1 212-518-4771 x108
E:  jcassavechia@sbg-ny.com

For Investor Relations inquiries, contact:
Katherine Nash
T:  +1 512-757-2566
E:  knash@sbg-ny.com

Source: Sequential Brands Group, Inc. /globenewswire

Sequential Brands Group and DRINKS announce the launch of Martha Stewart Wine Co.

Sequential Brands Group and DRINKS announce the launch of Martha Stewart Wine Co.

 

NEW YORK, 2017-Apr-06 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) and DRINKS announced today (April 05, 2017 ) the launch of Martha Stewart Wine Co., an online wine shop featuring a carefully curated collection of wines, plus monthly wine club options and special occasion gift memberships, available only at MarthaStewartWine.com.

Beginning today, wine lovers can turn to Martha Stewart Wine Co. for a collection of wines tasted and selected by Martha from the world’s great wine regions, plus a special collection of “Martha’s Favorites” that she reaches for first when entertaining family and friends. An expert panel, which includes Chris Hoel, the former sommelier of The French Laundry, and Martha Stewart Wine Co.’s in-house winemaker, consulted with vintners from around the world to develop the collection, with selections from top wine-producing regions such as Bordeaux, Tuscany, and coastal California. The result is a diverse selection of wines that have all passed Martha’s personal test for quality, delicious flavor, and the ability to pair well with food.

“I am excited to bring my passion for wine to wine lovers across the nation with Martha Stewart Wine Co.,” said Martha Stewart. “Wine has played an important role in that part of my life focused on entertaining and teaching others how to entertain. With the launch of this fabulous online wine shop, I am confident that we can teach consumers how to pour the right wine, and enjoy the right wine, at every occasion.”

“Martha brings a trusted and authoritative point of view, and we are thrilled to work closely with her to offer everyone the opportunity to enjoy the wine that Martha serves to her family and friends,” said Zac Brandenberg, Chief Executive Officer of DRINKS. “Martha Stewart Wine Co.’s direct-to-consumer model offers wine lovers, and those new to wine, the chance to get award-winning wines conveniently delivered to their home or office.”

“We are thrilled to announce today’s expansion of the Martha Stewart brand, as it adds an entirely new product category to the business, while also furthering our e-commerce strategy,” added Karen Murray, CEO of Sequential Brands Group. “With the successful growth we have seen of the Martha Stewart brand in direct commerce channels overall, we believe this new launch of Martha Stewart Wine Co. will become a significant business for us over time.”

Martha Stewart Wine Co. offers a wide range of varietals and price points, from affordable everyday wines to premium, special occasion bottles. When a customer shops at Martha Stewart Wine Co., their selections will be carefully packaged and delivered to their door in about three business days. Shipping is included with orders of 12 or more bottles.

Monthly wine clubs and year-long gift subscriptions are also available through Martha Stewart Wine Co., offering curated wine packs for weddings, anniversaries, birthdays, and more. Ongoing deliveries can be tailored to the customer’s liking and each shipment contains a congratulatory letter from Martha to the recipient, creating a special moment upon opening.

Additionally, MarthaStewartWine.com is a content-rich destination, offering in-depth wine storytelling and articles; video tasting notes and food pairings with “Martha’s Favorites” wines; education and etiquette; recipes and pairings; entertaining ideas and tips; bottle reviews and more.

Martha Stewart Wine Co. delivers wine to legal adults 21 years of age and older. Home and office delivery is available within the United States, only at MarthaStewartWine.com. Pricing and availability of wines subject to change, and wine selections may vary by state.

For more information and the full collection from Martha Stewart Wines Co. visit: www.MarthaStewartWine.com.

ABOUT MARTHA STEWART
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 88 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living – cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

ABOUT DRINKS
DRINKS (www.drinks.com) operates the leading consumer marketplace for high quality and affordable premium wine available for delivery around the United States. Leveraging big data and patent-pending technology, DRINKS maximizes consumer demand by generating customized store shelves and wine packs to match prospective customers with the right wines. DRINKS was founded in 2013 in Los Angeles, CA by a team of digital marketing, technology, and beverage alcohol experts.

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Both photos are available via AP PhotoExpress, and the photo, “Martha Stewart launches Martha Stewart Wine Co.,” is also available at Newscom, www.newscom.com.

MEDIA CONTACTS:
Mary Blanton Ogushwitz
Magrino
212-259-0534
mary.blanton@smapr.com

Morgan Boston
Magrino
212-822-8163
morgan.boston@smapr.com

Jaime Cassavechia
Sequential Brands Group, Inc.
212-518-4771 x108
jcassavechia@sbg-ny.com

Katie Gerber
Drinks Holdings, Inc.
310-441-8400
pr@drinks.com

Source: Sequential Brands Group, Inc./globenewswire

###

Sequential Brands Group announces the appointment of Karen Murray as CEO

Sequential Brands Group announces the appointment of Karen Murray as CEO

 

NEW YORK, 2017-Mar-24 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (the “Company”) today (March 22, 2017) announced that Karen Murray has been appointed Chief Executive Officer of the Company.  Ms. Murray has also been appointed to serve as a Director of the Company.  A strong operator who has a depth of management and industry experience, she was most recently President of VF Sportswear, a wholly owned subsidiary of VF Corporation, one of the world’s largest apparel makers. Ms. Murray is replacing Yehuda Shmidman, who is stepping down from his position at the Company and as a member of the Board of Directors.

William Sweedler, Chairman of the Board said, “Karen Murray has outstanding leadership skills and industry experience and she has demonstrated her ability to activate and grow successful brands. We are excited to have an executive of Karen’s caliber join and lead our team at Sequential to grow with us.  I have admired her and watched her thrive in her career, and I am pleased that we will be able to work together.”

“I’m excited to join Sequential Brands Group, a company with powerful brands, world-class licensing and retail partners, and a talented team,” said Ms. Murray. “After 30 years of experience managing consumer brands in both licensing and operating businesses, I’m thrilled to join a company with such strong growth prospects, and I look forward to working with the team.

Prior to joining Sequential, Ms. Murray was the President of VF Sportswear, where she oversaw the $1.2 billion global brand, Nautica, as well as Kipling. She joined VF Sportswear, in 2007 as President of its Nautica Men’s Sportswear and Nautica Jeans Company businesses and the following year, she was appointed President of VF Sportswear. Ms. Murray began her career at Gant, where she remained for nine years before transitioning to Liz Claiborne. She assumed many different roles throughout her tenure at Claiborne, including President from 1998 to 2007.

“On behalf of the Board, I want to thank Yehuda for his service and the contributions he has made during his tenure with the Company,” continued Sweedler. “We wish him the best in his future endeavors.”

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active and home categories.  Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams.  Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.  For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com.  To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Media Contact:
Magrino
Leigh Ann Ambrosi/ Mary Blanton Ogushwitz
T: 212-672-0353/212-259-0534
E:  lambrosi@smapr.com / mary.blanton@smapr.com

Investor Contact:
Sequential Brands Group, Inc.
Katherine Nash
T:  512-757-2566
E:  knash@sbg-ny.com

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group partners with SPR Sports to bring its active brands to Brazil

NEW YORK, 2017-Mar-09 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today (March 08, 2017) that it has entered into a long-term license agreement with SPR Indústria de Confecção Ltda. (“SPR Sports”), a leading sports manufacturer and distributor to bring its basketball brand AND1, active lifestyle brand AVIA, and skate brand DVS to Brazil.

Under the new agreement, SPR Sports will manufacture and distribute a collection of active apparel, footwear and accessories for the AND1, AVIA and DVS brands. The new collections will first be introduced in late 2017 through Netshoes, one of the largest e-commerce retailers in Brazil, followed by a rollout to sporting goods stores beginning in early 2018.

“Entering the Brazilian market is another strategic step toward reaching our international expansion goals and driving continued growth for our brands throughout the world,” said Sequential CEO Yehuda Shmidman. “We see great opportunity in working with SPR Sports to bring our active brands to a region where a passion for sports and an active lifestyle is a major part of everyday life.”

AND1 is a premier basketball footwear and apparel brand that has remained synonymous with the game of basketball and its streetball lifestyle for nearly 25 years. AND1’s footwear, apparel and accessories can be found at select retailers around the world.

AVIA came to prominence thanks to its revolutionary cantilever technology, which remains the bedrock on which performance shoes are made. Today, AVIA continues to lead the active lifestyle movement with pioneering technology and stylish design for athletic footwear, activewear, and accessories.

DVS is a global skate brand dedicated to inspiring youth to have fun and always push forward. Known for its 20+ year history in action sports, DVS creates premium footwear, apparel and accessories for all sports including skateboarding, surfing, snowboarding and motorsport.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, fashion, active categories, which includes the AND1®, AVIA® and DVS® brands. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About SPR Indústria de Confecção Ltda. (“SPR Sports”)
SPR Indústria de Confecção Ltda., is a multi-faceted Brazilian company focused on the sports market. In addition to working with major brands such as Kappa and the NBA, the company also manages the licensing of apparel products for the largest soccer clubs in Brazil including Sport Club Corinthians, Vasco da Gama, Cruzeiro, Botafogo, Vitoria, Bahia, Sport Recife, and Atletico Paranaense. SPR Franchises Ltda., a division of the company, is the largest franchisor of soccer team stores, with more than 150 franchised stores. For more information, visit: http://www.sprsports.com.br.

Media Contact:

Sequential Brands Group, Inc.
Jaime Cassavechia
+1 212-518-4771 x108
jcassavechia@sbg-ny.com

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group expands its lifestyle brand Joe’s with footwear and intimate apparel categories

NEW YORK, 2017-Jan-27 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today (Jan. 26, 2017) multiple new categories for its lifestyle brand Joe’s including footwear and intimate apparel.

Beginning Spring ’17, the Company is launching a full line of men’s and women’s footwear in partnership with ACI International, a distinguished global footwear distributor. The footwear collection will feature dress shoes, sneakers and boots.

In addition, the company signed a new agreement with leading apparel manufacturer ESP Group, LTD. to develop and launch a collection of intimate apparel featuring men’s and women’s underwear, sleepwear, and loungewear for Fall ‘17.   The new category extensions will debut in Joe’s retail stores and e-commerce site, and then roll out to stores nationwide.

“In just over a year of having Joe’s in Sequential’s platform, we have grown the core business together with Global Brands Group, successfully introduced a collection of handbags and eyewear, and featured top talent Bella Hadid in our ad campaign. We are excited to continue this trajectory with the launch of these categories,” said Jameel Spencer, Fashion Division President at Sequential.

Joe Dahan, Founder of Joe’s Jeans added, “Sequential continues to position Joe’s for global growth.  It’s an exciting time for our company and the addition of these new categories strengthens our brand in the market.”

Joe’s is available coast to coast at fine department stores and specialty boutiques in the USA including Nordstrom, Saks Fifth Avenue and Neiman Marcus, and internationally. In addition, Joe’s has 18 free standing boutiques located in top USA markets such as New York, Los Angeles, and Miami.

Founded in 2001 by Creative Director Joe Dahan, Joe’s redefines everyday style with its inherently LA sensibility and distinctive rock + roll point-of-view. With an emphasis on offering the perfect fit for everybody, the brand takes a revolutionary approach to denim and sophisticated classics, incorporating the very latest in technology to offer product that is beautiful, innovative and fits flawlessly.

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories, which includes the Joe’s brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Media Contact:
For Sequential Brands Group
Jaime Cassavechia
(212) 518-4771 x108
jcassavechia@sbg-ny.com

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group to present at the 19th Annual ICR Conference in Orlando, Florida

NEW YORK, 2017-Jan-04 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) today (Jan. 03, 2017) announced that management will be presenting at the 19th Annual ICR Conference in Orlando, Florida on Tuesday, January 10th at 4:00pm Eastern Time.

A live webcast of the presentation will be available at the Company’s investor relations website: http://ir.sequentialbrandsgroup.com.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active and home categories.  Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams.  Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.  For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com.

To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Investor Relations Contact:
Katherine Nash
knash@sbg-ny.com
(512) 757-2566

Media Contact:
Jaime Cassavechia
jcassavechia@sbg-ny.com
(212) 518-4771 x108

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group: Martha Stewart Collection expands with new line of home fragrances exclusively at Macy’s

NEW YORK, 2016-Nov-16 — /EPR Retail News/ — Martha Stewart and Sequential Brands Group, Inc. (Nasdaq:SQBG) announce an exciting new expansion of the Martha Stewart CollectionTM, exclusively at Macy’s, with the launch of her first-ever line of home fragrances. The new assortment, personally designed by Martha Stewart, is available on macys.com and in Macy’s stores throughout the country. This brand expansion brings the Martha Stewart Collection to the main floor of Macy’s stores.

The debut collection, “From the Garden”, includes bar soap, hand soap, hand cream, and body lotion, as well as candles, diffusers, and room sprays. All are available in six signature scents inspired by Martha’s gardens­—Mission Fig, Calamondin Orange, White Flowers, Currant Berry, Cool Cucumber Water, and Fresh Lemon Basil—and one holiday scent, Winter Evergreen. Prices range from $12.00 – $32.00.

The fragrances will also be available to purchase in two gift sets: a Scented Soap and Lotion Gift Set ($49.00) and a Home Fragrance Gift Set ($69.00).

“These livable scents, inspired by flowers, fresh herbs, garden berries, and rejuvenating citrus, are a reminder that the most pure and pleasing fragrances are those we find in nature,” said Martha Stewart. “Our homes should be filled with beautiful designs and color, and with fresh and natural scents. Our fragrances do just that, subtly adding scents that are reminiscent of gardens and orchards. In addition, our packaging is beautiful and thoughtfully designed to fit everyone’s décor.”

The Martha Stewart Collection has been available exclusively at Macy’s since 2007, providing a distinctive and broad range of high-quality, beautifully designed home essentials. Inspired by Martha’s favorite things, it encourages customers to create their “dream home.” The collection encompasses a variety of home goods, including bed and bath textiles, housewares, casual dinnerware and serveware, cookware, and holiday items. Also at Macy’s from the Martha Stewart Collection is Whim™, an exclusive assortment of textiles and tabletop products in fun, playful prints and colors.

ABOUT MARTHA STEWART
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 87 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living – cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Media Contacts:
Jaime Cassavechia
jcassavechia@sbg-ny.com
212-518-4771 x108

Alexa Stark
astark@marthastewart.com
212-827-8347

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group to issue 3Q financial results on Thursday, November 3, 2016

NEW YORK, 2016-Oct-29 — /EPR Retail News/ — Sequential Brands Group, Inc. (“Sequential” or the “Company”) (NASDAQ:SQBG) will issue financial results for its third quarter ended September 30, 2016 before the market opens on Thursday, November 3, 2016.

Management will provide further commentary on the Company’s financial results via a conference call at 8:30am ET that day. To join the conference call, please dial (877) 407-0789 or visit the investor relations page on the Company’s website: www.sequentialbrandsgroup.com

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.

For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Investor Relations Contact:
Katherine Nash
knash@sbg-ny.com
(512) 757-2566

Media Contact:
Jaime Cassavechia
jcassavechia@sbg-ny.com
(212) 518-4771 x108

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group partners with Guirenniao Co., Ltd. to bring AND1® basketball brand to China

NEW YORK, 2016-Oct-27 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today (Oct. 26, 2016) that it has entered into a long-term agreement with Guirenniao Co., Ltd. (“GRN”) to bring the AND1® basketball brand to China.

Under the new agreement, GRN will work closely with the Company to develop and distribute a line of men’s and boys’ basketball apparel, accessories and footwear. The collection will launch in 2017 across both traditional and digital retail channels. Standalone AND1 retail stores as well as women’s apparel and footwear is planned for 2018.

“With over 300 million people in China playing basketball and a rapidly growing interest in the sport, we see an incredible opportunity to engage with consumers in a critical market, as we look to further expand the AND1 brand globally,” said Eddie Esses, President of Sequential’s Active Division.

“We are pleased to partner with Sequential Brands Group to introduce an authentic lifestyle basketball brand like AND1 to Chinese consumers,” stated Mr. Tianfu Lin, Chairman of Guirenniao Co., Ltd. “This partnership will serve as an important milestone in the strategic growth and development of GRN as we plan to invest substantially in making AND1 a major sports brand throughout China.”

AND1® is a premier basketball footwear and apparel brand that has remained synonymous with the game of basketball and its streetball lifestyle for nearly 25 years. Today, the mission of the brand remains a never-ending quest for excellence on and off the court. AND1’s footwear, apparel and accessories can be found at select retailers around the world. For more information, visit www.and1.com.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, fashion and active categories, which includes the AND1® basketball brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About Guirenniao Co., Ltd. (“GRN”)
GRN is a leading sports brand in China with over 4,000 stores across the country. Listed on the main board of the Shanghai Stock Exchange, GRN is China’s only sports brand listed in mainland China. Established in 1987, GRN has been enjoying exciting growth by offering exceptional style, quality, service and value to Chinese consumers. GRN is actively building a universe of sports to offer consumers a total sports experience, covering sports media, e-commerce, sports talent management, campus sports program, multi-brand retail networks, and sports investment.

Media Contact:

Sequential Brands Group, Inc.
Jaime Cassavechia
+1 212-518-4771 x108
jcassavechia@sbg-ny.com

Source: Sequential Brands Group, Inc./globenewswire

Martha Stewart and Sequential Brands Group announce honorees for the fifth annual Martha Stewart American Made program

NEW YORK, 2016-Oct-14 — /EPR Retail News/ — This October, Martha Stewart and Sequential Brands Group, Inc. (Nasdaq:SQBG) will celebrate the fifth annual Martha Stewart American Made program with a monumental two-day event. The nationally recognized platform highlights the next generation of American artisans; celebrating those who have turned their passions for hand-crafted, well-made goods into small businesses.

After an extensive search of creative entrepreneurs, small business owners and makers from across the country, Martha Stewart and the editors of Martha Stewart Living have carefully chosen the 10 honorees who best reflect the principles of the American Made Program. These businesses were hand-selected across the fields of Food, Style, Design, and Technology, for their inspiring efforts to change their local communities and influence the way America does business.

The 2016 American Made Honorees, past winners, and VIP guests will join Martha and the editors at an exclusive reception on Friday, October 21 at Manhattan’s One World Observatory.

2016 Honorees Include:

  • 21c Museum Hotels — Louisville, KY
  • Eagle Street Rooftop Farm — Brooklyn, NY
  • Girls Who Code — New York City
  • Harry’s Berries — Oxnard, CA
  • Loki Fish Company — Seattle, WA
  • M&S Schmalberg — New York City
  • NYCitySlab — Yonkers, New York
  • Stony Creek Colors — Nashville, TN
  • Sweetgreen — Washington, DC
  • Uplands Cheese — Dodgeville, WI

“I’m incredibly excited about this year’s passionate group of honorees,” says Elizabeth Graves, Editor in Chief of Martha Stewart Living. “Each company is inspiring in a unique way and the founders are poised to make a real impact on their industry and community. They are all on the cusp of something big, and we’re thrilled to support and help propel them forward.”

Since the inception of the Martha Stewart American Made Program five years ago, the maker movement has grown extensively, and continues to alter the U.S. consumer culture. As noted by the White House inaugural Maker Faire in 2014, ‘Today’s D.I.Y is tomorrow’s “Made in America'”; the movement is continuing to expand, fostering networks of start-ups and small businesses across the nation.

To continue the celebration, the 2016 Martha Stewart American Made Summit will be held on Saturday, October 22. The full-day event will include educational, inspirational panels and talks for creative entrepreneurs held at Martha Stewart headquarters. Innovators, celebrity entrepreneurs, and successful business owners confirmed to participate in this year’s American Made Summit include:

  • Jessica Alba, Founder and Chief Creative Officer of The Honest Company and Honest Beauty
  • Jim Cramer, Host of CNBC’s “Mad Money w/ Jim Cramer” & Co-Anchor of CNBC’s “Squawk on the Street”
  • Sarah Michelle Gellar, Co-Founder, Foodstirs
  • Zac Posen, Fashion Designer
  • Geoffrey Zakarian, Chef, Restaurateur and TV Personality
  • Linda Boff, Chief Marketing Officer, General Electric
  • Emeril Lagasse, Chef, Restaurateur, and Television Personality
  • Fabian Siegel, Founder and CEO, Marley Spoon
  • Joseph Abboud, Chief Creative Director of Tailored Brands Inc.
  • Barry Sternlicht, Chairman & CEO of Starwood Capital Group
  • Megan Smith, United States Chief Technology Officer (CTO)

Martha Stewart will lead this exciting roster of speakers to teach and inspire guests over the course of the day, which include networking and roundtable discussions, targeted learning sessions, and an American food tasting cocktail party. Attendees also have the opportunity to network with other makers from across the country who are reinvigorating their cities, towns, and the American economy.

Martha Stewart’s 2016 American Made Program is presented with support from sponsors including 1 Hotels, Bob’s Red Mill, Handmade at Amazon, The Libman Company, Lyft, MailChimp, Milk-Bone, and Toyota.

Tickets are still available for purchase at the 2016 American Made website:  http://american-made.ticketbase.com/.

About Martha Stewart
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 87 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living – cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.  For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About 1 Hotels
As a luxury lifestyle hotel brand inspired by nature, 1 Hotels cultivates the best of eco-conscious design and sustainable architecture, together with extraordinary comfort and an unrivaled level of service. 1 Hotels, launched in 2015 with the opening of exclusive properties in Miami’s South Beach and Manhattan’s Central Park, followed by the upcoming Brooklyn launch in late 2016, developed with the simple idea that those that travel the world also care about it. 1 Hotels upholds this vision by channeling nature through design, culinary partnerships, connecting with the local community and taking small steps to make a big difference. Additional information can be found at www.1hotels.com

About Bob’s Red Mill
Bob’s Red Mill, a distinctive stone-grinding miller of whole grains, was founded in 1978 with the mission of moving people back to the basics with healthy whole grains. Bob’s Red Mill, an employee-owned company, offers a diverse line of more than 400 organic and gluten free flours, cereals, meals and mixes for pancakes, breads and soups that are available throughout the U.S. and the world. With its dedicated gluten free manufacturing facility, strict organic protocols and dedication to meeting the highest food safety standards in the country, the company has obtained its HACCP certification and is a leader in providing safe and delicious wholesome, organic and gluten free products. For more information, please visit www.bobsredmill.com.

About The Libman Company
The Libman Company is a family-owned company that has been making quality cleaning tools since 1896. The company manufactures products from brooms and mops to more specialized tools for kitchen and bathroom cleaning and industrial uses. Libman proudly manufactures most of their products in the United States, including the company’s well-known Wonder® Mop. For more information about the Libman Company, please visit www.libman.com.

About MailChimp
MailChimp is the world’s most powerful email marketing platform for small business. They provide sophisticated tools anyone can use to grow their business and be successful. MailChimp is used to send marketing emails and automated messages, create targeted campaigns, facilitate reporting and analytics, and sell online. Over 12 million businesses and individuals – from community organizations to Fortune 100 companies – trust MailChimp to connect the right people with the right message, at the right time.

About Toyota
Toyota, the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands.  Over the past 50 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 — and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
For Martha Stewart American Made
Mary Blanton Ogushwitz
mary.blanton@smapr.com
212-259-0534

Jessie Lison
jessie.lison@smapr.com
347-918-4019

For Sequential Brands Group
Jaime Cassavechia
jcassavechia@sbg-ny.com
212-518-4771 x108

Source: Sequential Brands Group/globenewswire

Sequential Brands Group top bring Martha Stewart Living brand of home products to Korea

NEW YORK, 2016-Sep-28 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today (Sept. 27, 2016) that it has entered into a long-term agreement with Fang Brothers Group’s FB Living to bring the Martha Stewart Living brand of home products to Korea.

The first line of Martha Stewart Living bedding, bath and seasonal housewares will launch in Spring 2017 with bedding, bath towels and decorative pillows.  Kitchen cookware, dinnerware and storage are planned for Fall 2017.

Katherine Fang, CEO of FB Living said, “We are thrilled to partner with Martha Stewart to bring her beautiful line of Martha Stewart Living home products to the Korean market. There is no one else who has had such an influence on the way Americans think about their homes than Martha Stewart and we’re honored to be the team to introduce her brand, which is known for exceptional quality and style.”

Inspired by Martha’s personal collections and her Martha Stewart Living magazine, the new product offering in Korea will feature both classic looks and fun, modern designs, so customers can create homes that reflect their unique styles at an affordable price.

“Entering the rapidly emerging home furnishing market in Korea is another important and exciting step in our global growth strategy to expand the Martha Stewart brand in Asia,” said Sequential Brands Group CEO Yehuda Shmidman.

About Martha Stewart
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 87 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living – cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About FB Living Limited
FB Living is a member of the Fang Brothers Group. Fang Brothers Group was founded as a textile company in Hong Kong in the 1950s. The group has since expanded into related areas including manufacturing and retailing, making it a vertically integrated organization with a strong focus in the apparel, fashion and lifestyle industries. It has a network of offices and stores located in key cities across all continents including New York, London, Milan, Paris, Hong Kong, Shanghai, Tokyo, Seoul, etc. With further expansions and collaborations into both existing and new sectors, Fang Brothers Group is today a diversified group of companies engaged in the consumer, property development, electronic components, auto parts, and energy storage businesses with operations throughout different parts of the world.

Media Contacts:
Sequential Brands Group, Inc.
Jaime Cassavechia
+1 212-518-4771 x108
jcassavechia@sbg-ny.com

FB Living Limited
Candice Lau
+852 2401-6408
Candicelau@fbliving.com

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group to webcast its investor day on September 27

NEW YORK, 2016-Sep-23 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) today (Sept. 22, 2016) announced plans to webcast its investor day on Tuesday, September 27. The live webcast of the presentation will begin at 9:00 am ET and will be available on the Company’s investor relations website: http://ir.sequentialbrandsgroup.com.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, home and active categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Investor Relations Inquiries:
Katherine Nash
512-757-2566
knash@sbg-ny.com

Media Inquiries:
Jaime Cassavechia
212-518-4771 x108
jcassavechia@sbg-ny.com

Source: Sequential Brands Group, Inc./globenewswire

Sequential Brands Group and Alibaba Group announce Martha Stewart to headline Alibaba’s inaugural Tmall Super Kitchen event

NEW YORK, 2016-Sep-20 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) and Alibaba Group Inc. (NYSE:BABA) announced today  (Sept. 19, 2016) that Martha Stewart will headline Alibaba’s inaugural Tmall Super Kitchen event on September 20, 2016, in Shanghai, China.

Martha Stewart’s keynote address will be broadcast live on Alibaba’s media network which includes Youku Tudou, as well as live streamed on the Tmall and Taobao ecommerce apps. During her presentation, Martha will share her philosophy on how to live a better, fuller and longer life, as well as provide the tools to curate and maintain one’s home.

“There is a tremendous amount of demand for know-how and inspiration in the home and lifestyle space today among the rapidly developing middle class in China and Southeast Asia. I am thrilled to join the brilliant team at Alibaba to help inspire the next generation of Chinese consumers,” said Martha Stewart.

The Tmall Super Kitchen exhibition will bring together approximately 1,200 of Alibaba’s best houseware partners including Fissler, Le Creuset, World Kitchen, De’Longhi, Kenwood, Villeroy & Boch, Lagostina, Duralex, Riedel, Monbento, and WOLL, among many others. This consumer event is part of the two-week nationwide Tmall Global Home Festival in China created and hosted by Alibaba.

“We are honored to have Martha Stewart join us for our inaugural Super Kitchen event. Martha Stewart has forever changed the way Americans think and feel about their homes. As one of the world’s most recognized lifestyle authorities, her namesake brand influences millions of consumers through its trusted content and practical, useful and affordable products.  Her involvement in Alibaba’s Super Kitchen event will help educate and stimulate Chinese consumers, who want high quality home products and healthy lifestyle choices for their families,” said Michael Evans, Alibaba Group President.

Martha Stewart and Alibaba will work together on opportunities for future collaboration. Alibaba operates one of the world’s largest ecommerce businesses, with more than 430 million average annual users. Alibaba’s Mobile Taobao, a business to consumer app, attracts user engagement across e-commerce, digital media, travel, social and local services. Its 150 million daily active users launch the app an average of 7.2 times per day, spending more than 20 minutes each day browsing an average of 19 products.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. It is the largest retail commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help merchants, brands and other businesses that provide products, services and digital content to leverage the power of the Internet to engage with their users and customers.

Media Contacts:
Sequential Brands Group, Inc.
Jaime Cassavechia
+1 212 518 4771 x108
jcassavechia@sbg-ny.com

Alibaba Group
Robert H. Christie
+1 917 860 9410
bob.christie@alibaba-inc.com

Source: Sequential Brands Group; Alibaba Group Inc./globenewswire

Sequential Brands Group management to present at the 23rd Annual Global Retailing Conference

NEW YORK, 2016-Aug-30 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) today ( Aug. 29, 2016) announced that management will be presenting at the 23rd Annual Global Retailing Conference in New York on Wednesday, September 7th at 9:35 am Eastern Time. A live webcast of the presentation will be available at the Company’s investor relations website: http://ir.sequentialbrandsgroup.com.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, home, active, and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.

For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Investor Relations Inquiries:
Katherine Nash
512-757-2566
knash@sbg-ny.com

Media Inquiries:
Jaime Cassavechia
212-518-4771 x108
jcassavechia@sbg-ny.com

Source: Sequential Brands Group, Inc./ globenewswire

Andrew Cooper named President, Sequential Brands Group

NEW YORK, 2016-Aug-23 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential”), announced today (Aug 22, 2016) the appointment of Andrew Cooper as President reporting directly to CEO Yehuda Shmidman.

“We are pleased to welcome Andrew Cooper to the management team at Sequential. Andrew’s expertise in helping companies achieve operational excellence and maximize productivity will both strengthen our infrastructure and help to drive our long-term goals for the business,” stated William Sweedler, Chairman of Sequential and Co-Founder of Tengram Capital Partners, L.P.

Sequential CEO Yehuda Shmidman added, “The expansion of our corporate management team reflects the overall expansion of our business, and our desire to continue executing our growth plan.  In a short time, our team has successfully built a portfolio of brands that represented less than $100 million in global retail sales a few years ago to a portfolio that currently generates $4 billion in global retail sales. As we work towards achieving our future growth goals, it’s exciting to know that our team has expanded in parallel, putting us in the perfect position to deliver results.

Andrew Cooper has over 20 years of business development, operating, and private equity investing experience at high growth companies across multiple sectors. Most recently, Mr. Cooper served as a Partner of Pegasus Capital Advisors and CEO of Universal Lubricants, a Pegasus Capital portfolio company. Prior to that, Mr. Cooper held the role of Senior Vice President at Priceline.com where he launched the Vacation Packages business unit and drove implementation of private label and brand licensing programs with major travel companies. He graduated from University of Pennsylvania’s Wharton School of Business and magna cum laude from Duke University.

Mr. Cooper was recruited by Sequential through a process conducted by Tengram Captial Partners, L.P.

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, home and active categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.  For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Media Contact:

Jaime Cassavechia
212-518-4771 x108
jcassavechia@sbg-ny.com

Source: Sequential Brands Group/Globe Newswire

Jessica Simpson, Camuto Group and Sequential Brands Group launch performance footwear collection

Jessica Simpson, Camuto Group and Sequential Brands Group launch performance footwear collection
Jessica Simpson, Camuto Group and Sequential Brands Group launch performance footwear collection

 

NEW YORK, 2016-Aug-16 — /EPR Retail News/ — Jessica Simpson, in partnership with Sequential Brands Group, Inc. (Nasdaq:SQBG) and footwear partner, Camuto Group, launches a collection of performance footwear as part of her athleisure line, The Warm Up.  The introduction of sneakers expands upon the success of active apparel, which launched in December 2015.  The footwear line features modern, feminine designs and, in line with the apparel, touts a focus on technical attributes.  The offering boasts lightweight, flexible constructions, breathable linings, mesh, custom knits and a sock-like fit designed to move with you to meet the needs of a multi-hyphenate lifestyle.

“I don’t always have time to do a quick change from a workout to playing with my kids to going out to lunch or approval meetings, so being able to create active apparel and sneaker styles that work both at the gym and on the go, fits well for my lifestyle and my collection,” Simpson says.  “It’s all about working out and wearing out for women these days; we deserve to feel sporty, stylish and comfortable.”

Simpson, who appears on the cover of the September issue of Women’s Health magazine, fronts a multi-media campaign for the fall 2016 collection, including an exclusive new video.

Exclusive video accompanying this announcement is available at www.jessicasimpson.com

The Warm Up video accompanies a vibrant campaign, both shot by renowned photographer and director, Anthony Mandler in Beverly Hills, California.  The imagery juxtaposes Simpson’s iconic brand of carefree styling with the resilient passion she brings to her designs.  The campaign video is brought to life with new music and lyrics co-written by Simpson and Grammy nominated singer-songwriter and producer, Linda Perry.

“For the launch of active footwear, we felt it was important to create content that connects to our customer the way they consume media,” said Jameel Spencer, president of the fashion division at Sequential.  “Jessica has been at the center of so many incredible campaigns over the years, and as we move the brand forward, we hope to translate that energy into multiple mediums.  Fashion, film or music – she brings the same passion, so she felt it was important that she create original music as the soundtrack.”

The Warm Up campaign will launch across multiple digital platforms and outdoor advertising will run in New York and Los Angeles.  Campaign footage and additional creative content will be featured on www.jessicasimpson.com.

ABOUT THE JESSICA SIMPSON® COLLECTION
This lifestyle collection is inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon, along with her mother, Tina. This lifestyle collection reflects all that is modern Americana: it is iconic, fashion-forward, accessible, comfortable, timeless and affordable. The product offering spans 35 classifications –including footwear, outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry, intimates, slippers, cold weather accessories, luggage, dresses, jeanswear, sportswear, athletic and leisure, tween footwear, coats, swimwear, legwear and apparel, activewear, maternity apparel, toddler apparel, baby footwear and home. The collection, like jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. The Jessica Simpson® lifestyle collection is currently available in over 3,000 points of distribution globally.

www.jessicasimpson.com / Instagram @JessicaSimpson @JessicaSimpsonStyle

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, lifestyle, and fashion categories, which includes the Jessica Simpson Collection. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Media Contacts:
For Sequential Brands Group

Jaime Cassavechia
(212) 518-4771 x108
jcassavechia@sbg-ny.com

Jessica Simpson Collection
The Warm Up Peggy Merck
(212) 376-7281
pmerck@sbg-ny.com

Source: Sequential Brands Group / GlobeNewswire

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