Krispy Kreme Doughnuts announces Shaquille O’Neal as new franchise owner and as its global spokesperson

WINSTON-SALEM, N.C., 2016-Oct-26 — /EPR Retail News/ — Krispy Kreme Doughnuts today (October 24, 2016) announced that basketball Hall-of-Famer and sports and entertainment superstar Shaquille O’Neal has become an owner in the brand’s prestigious downtown Atlanta location. He also is the brand’s new global spokesperson.

O’Neal is a lifelong Krispy Kreme fan and has taken ownership in the historic Krispy Kreme shop on Ponce de Leon Avenue in Atlanta, which opened more than 60 years ago. O’Neal has publicly displayed his affection for the brand – especially Krispy Kreme’s Original Glazed® doughnut – in media and on social media.

“Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of,” said O’Neal. “Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts.”

O’Neal was inducted into the Naismith Memorial Basketball Hall of Fame last month after 19 years in the NBA.

“In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,” said Tony Thompson, President and CEO of Krispy Kreme Doughnuts. “We are confident this partnership will have a big impact for us in Atlanta and around the world.”

To celebrate O’Neal joining the Krispy Kreme Doughnuts family, the brand today announced a “Shaq-or-Treat” social media promotion for Halloween – one of O’Neal’s favorite days. Krispy Kreme fans who tag their Halloween social media posts with #ShaqOrTreat between Oct. 28 and 31 will be eligible to win Shaq-autographed prizes or Krispy Kremesurprises.

“When you think about brands that resonate in pop culture, Krispy Kreme is on that short list of brands that transcend their industry and connect with consumers on personal level,” said Nick Woodhouse, President & Chief Marketing Officer of Authentic Brands Group, joint owner of Shaq, Inc. “We are excited to partner with Krispy Kreme to amplify their message and grow the brand’s presence worldwide.”

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,100 retail shops in 29 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

About Shaquille O’Neal

Shaquille O’Neal is a four-time NBA Champion and three-time NBA Finals MVP. The recently retired, 15-time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011. With a PhD in Leadership and Education, this iconic marketing and social media marvel was ranked among the “100 Most Creative People in Business” by Fast Company Magazine with an online presence that has grown to become the second most followed U.S. athlete on Twitter. As a celebrity, athlete, businessman and comedian, Shaquille O’Neal has an enormous and devoted global fan base across a variety of demographics.

For more information, visit Shaq.com. Follow Shaquille O’Neal on Facebook, Twitter and Instagram.

About Authentic Brands Group, LLC

Authentic Brands Group is a brand development company, which builds long-term value through the ownership of intellectual property associated with prominent fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG builds brand equity by partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Michael Jackson® *managed brand*, Juicy Couture®, Aéropostale®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Thalía®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. Abg-nyc.com

Contact:

Krispy Kreme Doughnuts
Darryl Carr
336-726-8996
dcarr@krispykreme.com

FleishmanHillard Inc.
Molly Hulsey
314-982-0287
molly.hulsey@fleishman.com

ABG / Shaquille O’Neal
Haley Steinberg
646-612-7439
hsteinberg@abg-nyc.com

Source: Krispy Kreme Doughnuts

Toys“R”Us® launches its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation

Shaquille O’Neal, Affectionately Known as Shaq-A-Claus, Enlists Customers to Support Toys for Tots and #PlayItForward

Wayne, NJ, 2015-10-14 — /EPR Retail News/ — Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.

NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.

“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”

#PlayItForward with Shaq-A-Claus and #GivingTuesday
Throughout the 10-week holiday giving campaign, fans and followers of Toys“R”Us on social media will enjoy exclusive content, including special messages from Shaq-A-Claus, fundraising updates and more. To motivate his own followers to #PlayItForward, Shaquille will also tweet and Instagram (@SHAQ), as well as post on Facebook at Facebook.com/ShaqVerified.

And, Shaquille will make it even easier for Twitter followers to give the gift of play to kids in need this holiday season with a special tweet on #GivingTuesday. For every retweet of Shaquille’s #PlayItForward tweet on December 1, the Toys“R”Us Children’s Fund will donate one toy to the Marine Toys for Tots Foundation, up to $125,000 worth of toys.

“We are thrilled to partner with the Marine Toys for Tots Foundation once again to provide toys to children who might otherwise go without one this holiday season,” said David Brandon, Chairman and CEO, Toys“R”Us, Inc. “We are honored to have Shaquille O’Neal back in his Santa suit, helping us #PlayItForward, and value his ongoing commitment to join us in spreading the joy of Christmas to kids in need around the country. Together, we’re enlisting the help of our team members and customers to donate more toys and dollars than ever before.”

The Great Big Shaq-A-Claus Wish List Makes Gifting Easy
Customers looking to #PlayItForward while shopping with Toys“R”Us, can view The Great Big Shaq-A-Claus Wish List, the official Toys for Tots gift registry filled with toy suggestions, such as crafts, play sets, electronics, plush and more. Parents and gift-givers can view The Great Big Shaq-A-Claus Wish List on the company’s dedicated hub at Toysrus.com/ToysforTots, where visitors can buy toys online and ship them directly to Toys for Tots. Additionally, the list can be printed in-store at designated Wish List kiosks or at the Customer Service Desk, providing shoppers a reference as they search for a toy to donate. All toys collected in-store are distributed to children in need within the particular community they are donated, making this a truly local program.

“For more than a decade, the support from Toys“R”Us has delivered happiness on Christmas mornings to the millions of U.S. children living in poverty,” said LtGen Pete Osman, USMC (Ret), President and CEO, Marine Toys for Tots Foundation. “We are incredibly thankful to the company for joining us in our mission, and we urge Toys“R”Us and Babies“R”Us customers to help Shaq-A-Claus deliver a record-breaking year of fundraising. Each donation allows even more children to experience the magic of finding a gift under the tree.”

As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys“R”Us has raised nearly $42 million and collected more than 4 million toys since the partnership began in 2004.

Charitable Giving at Toys“R”Us
The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

To view images and videos of this year’s campaign, please click here.

# # #

Media Contacts:
Toys“R”Us, Inc.
Samantha Xenis
973-617-5306
Samantha.Xenis@toysrus.com

Cheryl O’Brien
973-617-4380
Cheryl.Obrien@toysrus.com

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Toys“R”Us® launches its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation

Toys“R”Us® launches its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation

Toys“R”Us annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised $6.4 million and collected 220,000 toys

Additionally, Shaquille O’Neal (a.k.a. Shaq-A-Claus) Rallied Toys“R”Us Customers to #PlayItForward Across the Country, Delivering More Than 220,000 Toys to Kids in Need this Holiday Season

Wayne, NJ, 2015-1-16 — /EPR Retail News/ — Toys“R”Us® today announced that its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $6.4 million and collecting more than 220,000 toys, helping bring holiday joy to kids in need across the U.S. During the 2014 campaign, customers helped make Christmas a little merrier by donating new, unwrapped toys at Toys“R”Us® and Babies“R”Us® stores nationwide through monetary contributions made in stores and online at Toysrus.com/ToysforTots.

“The record-breaking success of this year’s campaign illustrates the true generosity of our customers and the passion our employees have for making kids’ holiday dreams a reality through our partnership with Toys for Tots,” said Kathleen Waugh, Chairman, Toys“R”Us Children’s Fund. “We are once again honored to assist the organization in creating a magical experience for some of the 14.7 million children living in poverty in the U.S who may have otherwise gone without a toy to open on Christmas morning.”

As part of this year’s campaign, NBA Legend Shaquille O’Neal (a.k.a Shaq-A-Claus) and Toys“R”Us encouraged customers to participate in the #PlayItForward Challenge by taking and sharing the ultimate “un-selfie” – a photo of themselves donating a toy to Toys for Tots at Toys“R”Us stores. For each selfie shared using the dedicated hashtag, Toys“R”Us donated a toy (or the equivalent cash value) to the Marine Toys for Tots Foundation. As a result, hundreds of big-hearted kids and families participated by posting their #PlayItForward selfies across social media, helping provide even more children with toys on Christmas.

And, on #GivingTuesday, a global event and social media movement dedicated to giving back that took place on Tuesday, December 2, Toys“R”Us donated two toys to Toys for Tots for every donation selfie posted on social media using #PlayItForward.

“For the past six years, I have been proud to partner with Toys“R”Us and inspired by the millions of helpers who have joined us in our efforts to bring joy to families in need during the holidays through Toys for Tots,” said Shaquille O’Neal. “This year, I came with a mission to #PlayItForward and raise even more funds and toys for kids in need, and I am thrilled to officially declare, mission accomplished! I want to send a Shaq-mongous thank you to everyone who participated in the Challenge – with your help, we were able to make the holidays a little brighter for so many.”

Additionally, hundreds of online shoppers purchased and donated toys from The Great Big Shaq-A-Claus Wish List, which were shipped directly to the Marine Toys for Tots Foundation to be distributed to children this holiday season.

As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys“R”Us has now raised over $41.9 million and collected more than 4 million toys since the partnership began in 2004. To kick off this year’s campaign, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., provided a $225,000 grant to the Marine Toys for Tots Foundation. The Shaq-A-Claus #PlayItForward Challenge was also supported by the Toys“R”Us Children’s Fund.

Charitable Giving at Toys“R”Us

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

# # #

Media Contacts:
Toys“R”Us, Inc.
Nicole Hayes
973-617-4371
Nicole.Hayes@toysrus.com

Jessica Offerjost
973-617-4766
Jessica.Offerjost@toysrus.com