Produce for Kids® campaign with Meijer launches May 31 and will raise funds to bring the nutrition education program Jump with Jill to schools

GRAND RAPIDS, MI, 2015-5-28 — /EPR Retail News/ — The healthy eating-focused Produce for Kids® campaign with Meijer launches May 31 and will raise funds to bring the nutrition education program, Jump with Jill, to local schools in the Meijer area. The Produce for Kids campaign offers Meijer shoppers in-store and online meal solutions, recipes and tips for families looking to embrace healthier eating habits.

The Meijer and Produce for Kids campaign, which will run through June 27, is supported by 11 participating fresh fruit and vegetable companies. Meijer grocery shoppers are encouraged to support these brands by eating more nutritious fruits and vegetables. Shoppers can also sample simple, healthy Produce for Kids recipes at select stores on June 13.

“At Meijer, our mission is not only to provide our customers with a fresh and healthy experience every time they enter our stores, but to also create strong local communities through school programs like Jump with Jill,” said Shari Steinbach, registered dietitian and Meijer healthy living manager. “We are proud to partner with Produce for Kids on an effort that encourages our shoppers to introduce fresh fruits and vegetables to their families.”

In-store displays and signage, featuring characters from the popular family movie Cloudy with a Chance of Meatballs, will be displayed in Meijer produce departments and will list all participating companies. The signage will direct shoppers to www.produceforkids.com, which features more than 200 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store specific campaign details, and healthy tips from real parents. Additionally, shoppers will be encouraged to share their own healthy recipes and ideas during the campaign using the hashtag #produceforkids.

“We are proud of our partnership with Meijer to educate families about the benefits of eating nutritious produce as part of a healthy lifestyle,” said John Shuman, president of Produce for Kids. “We are extremely proud of the $5 million we have raised thus far to support local children’s charities, and we are excited to partner with Jump with Jill this year to further teach nutrition to kids in a fun and engaging way.”

Through partnerships with Produce for Kids, Meijer and select fruit and vegetable companies have raised more than $1 million to benefit children’s charities.  Produce for Kids and Meijer raised more than $60,000 during its fall campaign, which allowed the Jump with Jill program to take place in 27 schools in Michigan, Ohio, Indiana and Kentucky.

A familiar initiative to families in the Midwest, Jump with Jill is armed with catchy songs, upbeat dance moves, and a hip wardrobe to engage kids on the subject of health and leave them empowered to eat better.

Meijer offers a diverse selection of fruits and vegetables to make it easier for families to live out what they learned from Jump with Jill in the produce department of their local grocery store.

Suppliers participating in the Meijer and Produce for Kids campaign include: Bolthouse® Farms – Carrots & Premium Juices; Dole Food Company; Earthbound Farm® – Organic Packaged Greens; Grower Direct® California Cherries; HMC Farms & SunWest Fruit Company – California Peaches, Plums, & Nectarines; Marzetti® Company – Marzetti® Refrigerated Salad Dressings; Mastronardi Produce – SUNSET® Tomatoes on the Vine; NatureSweet® Cherubs® Heavenly Salad Tomatoes & NatureSweet® SunBursts™ Sweet Golden Snacking Tomatoes; Potandon Produce – Green Giant™ Fresh Klondike Rose® & Red Potatoes; Shuman Produce – RealSweet® Vidalia® Onions; and Well-Pict Berries® Strawberries.

For more information about the Meijer and Produce for Kids campaign, visit www.produceforkids.com.

 

# # #

About Produce for Kids®:
Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $5 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.

About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates 207 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

About Jump with Jill:
The world’s only rock & roll nutrition show Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. Created by a Registered Dietitian and professional musician, the show uses singable anthems guaranteed to get students moving and learning about healthy habits. Find this press release and high resolution images at www.jumpwithjill.com/meijer-press.

Contact: Amanda Keefer, 407-697-1779, amanda@produceforkids.com

Produce for Kids® campaign with Meijer launches May 31 and will raise funds to bring the nutrition education program Jump with Jill to schools

Produce for Kids® campaign with Meijer launches May 31 and will raise funds to bring the nutrition education program Jump with Jill to schools

Meijer distributed English and Spanish versions of Simply Cook to its food bank and pantry partners across the Midwest

Retailer’s cook book features recipes with ingredients frequently found on food pantry shelves

GRAND RAPIDS, Mich., 2014-12-5 — /EPR Retail News/ — Responding to a need expressed by its food pantry partners for nutrition education resources, Meijer developed a cook book that features food safety and meal planning tips, as well as basic recipes using ingredients frequently found in food pantries.

The Grand Rapids, Mich.-based retailer distributed English and Spanish versions of Simply Cook to its food bank and pantry partners across the Midwest.

“As the challenge of fighting hunger continues in all of the communities we serve, it’s more important than ever to come together to help our neighbors make ends meet,” said Janet Emerson, executive vice president of retail operations. “Through the years, our Simply Give and food rescue programs have helped fill a void. We are pleased to continue our commitment to hunger relief through the Simply Cook book.”

Emerson said discussions for the book initially stemmed from a conversation with one of the retailer’s food banks regarding its philosophy to never turn away donations of quality food. However, some types of food are obscure – like kale, for example, which is a leafy green vegetable that is rich with nutrients – and require a bit more education on cooking preparation.

Representatives with Meijer, including its team of Healthy Living Advisors and registered dietitians, worked with its food bank and pantry partners to help fill a void. The result is Simply Cook, a 48-page resource that shares:

  • Nutrition education: How to read food labels, and how to fill your plate well using the MyPlate federal guideline.
  • Meal planning tips and solutions: Use a calendar, make a list, and use leftovers in different recipes on another night. The book also includes a two-week meal planner.
  • Food myths: Reveals the truth about the top most common food myths, including it’s too costly to eat healthy.
  • Kitchen basics: Basic and affordable cooking tools like a food thermometer and a pan, as well as pantry staples like rice, pasta, and canned or dried beans.
  • Food safety and storage tips: Fight food spoilage from bacteria and foodborne illnesses with proper food storage.
  • Quick and easy recipes: Basic, healthy recipes using ingredients frequently found on food pantry shelves, including potatoes, tuna, beans, and canned vegetables and chicken. Recipes for breakfast, lunch, snack time and dinner. The book also includes a month of quick, easy dinner menus, and how to transform leftovers into a new meal.
  • Shopping lists: Compiles the ingredients used in the monthly dinner menu.

“We believe it’s incredibly important to provide families with nutritious food, but we also wanted to educate them on how to prepare those foods into healthy meals once they get home,” Meijer Healthy Living Advisor and Registered Dietitian Shari Steinbach said.

Laura Castle said Simply Cook will be a great addition to the nutrition education she and the volunteers at the North End Community Food Pantry in Grand Rapids provide to their clients.

“I am pleased to provide the Simply Cook book to our clients so they can make quick and easy nutritious meals utilizing food that we provide to them through our food pantry,” Castle said. “It is chock full of great recipes and guidelines on nutrition, meal planning, food safety and kitchen basics. Thank you, Meijer.”

About Meijer Philanthropy
Meijer is a family-owned retailer based in Grand Rapids, Mich. with a fundamental philosophy aimed at strengthening the communities it serves. Meijer proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit www.meijercommunity.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Contact: Christina Fecher, 616-735-7968, christina.fecher@meijer.com

###

Meijer distributed English and Spanish versions of Simply Cook to its food bank and pantry partners across the Midwest

Meijer distributed English and Spanish versions of Simply Cook to its food bank and pantry partners across the Midwest