Raley’s launches shelf tag program to provide nutrition label transparency

Raley’s launches shelf tag program to provide label transparency

A unique tool helps shoppers more easily find the foods they need for their personal wellness needs

WEST SACRAMENTO, Calif., 2017-Sep-08 — /EPR Retail News/ — According to Nielsen data, 59% of grocery shoppers experience difficulty in understanding nutrition facts on product packaging.[1] Meanwhile, recognizing ingredients ranks first for consumers in terms of what influences their decision to purchase a food or beverage.[2] Today, Raley’s launches a new, one-of-a-kind shelf tag program to help customers combat some of these obstacles in the grocery store and more easily make informed food purchasing decisions.

Raley’s Shelf Guide combines current food trends and leading research to set strict standards for packaged food claims and provide label transparency. The new tool differs from other shelf tag programs by taking a closer look at packaged ingredients, food processing and nutrition. Using simple and colorful icons, Raley’s Shelf Guide helps customers quickly interpret whether a product meets their needs, without having to analyze multiple labels. Raley’s has even created two of their own shelf tag descriptions – making it easy for customers to find food that is minimally processed and nutrient dense.

“We knew that Raley’s could develop a program that truly addresses the needs of our customers and serve as a trusted advisor. Raley’s Shelf Guide attributes will help our customers make easier decisions when shopping our stores,” said Michael Teel, Raley’s Owner & Chief Executive Officer. “Only foods that meet the strict standards of Raley’s will qualify for the Shelf Guide tags. I challenge food manufacturers to aspire to meet our Shelf Guide standards for their products at Raley’s.”

For ease of use, the icons are placed directly on the price tag. The top two icons are shared on the tag in-store. Customers seeking value at the shelf, will now be able to use the Shelf Guide to find a better option at an affordable price.

As a part of Raley’s click-and-collect service, eCart, online shoppers can sort for products using the Shelf Guide icons to quickly find products that meet their health and wellness needs on shop.raleys.com. More than 13,000 items in center store have at least one icon.

“This program comes at a time where there is a lot of uncertainty in food standards,” said registered dietitian, Kim Denkhaus. “I meet with clients all the time that are looking for an easier way to make decisions on what to buy at the grocery store. I’m excited for my clients to start using Shelf Guide at Raley’s – not only is it easy to understand, but it’s also going to help people feel more confident with the decisions they make when grocery shopping.”

This program is independently developed by Raley’s in partnership with Label Insight, and is not driven by any brands or products. Label Insight uses data science to provide access to complete and accurate product information for more than 400,000 products. This rich data was used to develop a set of custom attributes for the Raley’s Shelf Guide.

“Many consumers are driven by health and wellness goals, including special diets and ingredient allergies and aversions,” said Ronak Sheth, Chief Customer Officer at Label Insight. “Raley’s Shelf Guide has taken Label Insight data to the next level by using rigorous criteria designed by a certified dietitian to evaluate product ingredients and processing. Raley’s has gone above and beyond typical ‘organic’ or ‘non-GMO’ attributes to include criteria for sodium, sugar and fiber content by individual category, making them unique in the industry.”

Raley’s Shelf Guide was thoughtfully created by Raley’s, driven by science and backed by experts.  The program was reviewed and supported by Arianna Carughi, Ph. D. In Nutritional Sciences, C.N.S., “An enormous amount of work has gone into designing the Raley’s Shelf Guide to help simplify consumers’ purchasing decisions and make it easier to identify nutritious products,” said Arianna Carughi. “Raley’s has also gone above and beyond with Shelf Guide, as they have carefully considered the amount of added sodium and sugar in foods as well. Shelf Guide is truly going to inspire a better way of eating for Raley’s shoppers.”

For more information about Raley’s Shelf Guide and a full list of attributes, visit www.raleys.com/guide.

Raley’s unique Shelf Guide descriptions include:

  • Minimally Processed: Simply prepared with only clean ingredients, and limits on added sugar and sodium.
  • Nutrient Dense: Contains vitamins, minerals, dietary fiber, and other beneficial substances that may have positive health effects.
  • No Added Sugar: No added sugar or artificial sweeteners.

 

[1] 2012 Nielsen study; https://www.sciencedaily.com/releases/2016/02/160202185452.htm https://www.fmi.org/our-research/supermarket-facts
[2] http://www.foodinsight.org/sites/default/files/IFIC%20Food%20and%20Health%20Survey%20One-Pagers.pdf

SOURCE: Raley’s Family of Fine Stores

MEDIA CONTACT

For information about our stores, please contact Chelsea Minor, Director of PR and Public Affairs at CMinor1@raleys.com.

Weis Markets announces its new shelf tag program, Nutri-Facts™

Sunbury, Pennsylvania, 2016-Apr-11 — /EPR Retail News/ — Weis Markets, Inc., today announced its new shelf tag program, Nutri-Facts™. As part of this program, customers will see brightly-colored icons on pricing tags to help them easily identify the foods that meet their unique health and lifestyle needs.

“Weis Markets is committed to helping our customers live well. We can accomplish this goal by providing tools and resources on healthy eating and simplifying the process of finding nutritious foods in our stores,” said Beth Stark, Manager of Lifestyle Initiatives for Weis Markets. “Our Nutri-Facts program is designed to provide a snapshot of food products so that at a glance, a customer can determine if its nutrition or lifestyle profile fits their individual needs and the needs of their family.”

Using U.S. Food and Drug Administration (FDA) and the United States Department of Agriculture (USDA) guidelines, the Weis Dietitians developed 13 Nutri-Facts™ icons that include popular dietary and health identifiers that are in demand by customers, including organic, gluten free, whole grain, carb conscious, heart healthy, vegan, no added sugar, low sodium, vegan and more. Customers will have to look no further than the product pricing tag on the shelf to see what health and lifestyle attributes are associated the products.

The Weis Dietitian team also recently launched its Fresh for You and Superfoods programs. Fresh for You foods are hand-selected by the dietitian team based on nutritional profiles and will be flagged with a sign that provides helpful information on ways to incorporate the food into recipes and meal ideas.  The Superfoods program highlights nutrient-rich foods that naturally contain significant amounts of vitamins, minerals and antioxidants. Customers will see signs for colorful superfoods signs throughout the store that offer tips for use.

Since 2003, Weis Markets has employed dietitians to provide resources to customers to help them lead a healthy lifestyle. The current team consists of four registered dietitians, two of which are based in Weis stores, that are readily available to answer customers’ food, nutrition and wellness questions.

For more information about Weis Markets or its health, wellness and nutrition programs, please visit WeisMarkets.com/healthyliving or Facebook.com/WeisMarkets.

Nutri-Facts

Weis Markets, Inc.

1000 South Second Street
PO Box 471
Sunbury, Pennsylvania 17801
1-866-999-9347