Debenhams Reports Rise of Shirtego Men’s Fashion Trend

Debenhams has revealed that the de rigueur way for British men to wear their shirts this season is with three buttons undone, otherwise known as the ‘shirtego’ trend.

Last seen on seventies lotharios such as Richard Gere in ‘American Gigolo’ and John Travolta in ‘Saturday Night Fever’, the bare chest has marked the return of the ‘machosexual’ – men who are not afraid to be masculine, confident and sexy.

Department store, Debenhams asked its customers, “how low can you go?” and found that 75 per cent of men now regularly wear their shirt with three buttons undone on a night out, 41 per cent of men will risk a four button undone look and 36 per cent of men will even risk the fashion at work.

Previously, shirts buttoned up to the neck with ties were expected for work and formal events, one button undone with a tie for the end of the working day, two undone for a good night out and three only for those rare tanned and toned few.

Paul Baldwin, Menswear Director at Debenhams said: “This is traditionally a look more commonly associated with Latin lovers, but it has now hit these shores with British men embracing the warmer weather and the salon to bear their chests.

“You only need to look at Simon Cowell vs. Louis Walsh on the X Factor to know that button-free fashion gets the girls.”

The men of ‘The Only Way is Essex’ have also brought the look celebrity status, with 62 per cent of men citing the sexy, successful reality TV stars as encouraging them to take the plunge.

Ryan Reynolds, Gerard Butler, Tom Selleck and Burt Reynolds were also stated as sartorial inspiration for the dramatic trend hitting the high street.

Debenhams’ survey found that while the exhibitionist look was most easily sported in the creative industries of advertising, marketing, PR and design, the return of dress down Fridays has brought the deep V to the more traditional industries.

Research showed that 27 per cent of pioneering accountants and lawyers would venture the look at the end of the week, but only just before leaving the office for Friday drinks.

Baldwin continued: “This research has helped us review the design of our men’s shirts. We are looking into ways to ensure the collar always sits open to display the chest when the shirt is left undone.

“Time in the gym will also help wearers pull off the look successfully, however, make no mistake, a thick chest rug and heavy gold medallion is not due to make a comeback.”

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Debenhams Reveal Men’s Age Of Invisibility Increased By At Least A Decade

Debenhams has revealed that the age at which men become ‘invisible’ to women has advanced by at least a decade, according to new research* carried out by the retailer. Men can now win a woman’s attention based on looks alone up until they are 55 years old.

Just 30 years ago, few women would have found any man over 45 years old worth a second glance, rendering them effectively invisible at any gathering.

Ruth Attridge, Debenhams’ spokeswoman said: “Older men are now remaining more attractive to women for longer than ever before.

“They are increasingly seen as eligible, prospective partners rather than old bores with little energy left to catch the female eye.

“It’s great news for George Clooney and Brad Pitt, but might not make that much difference to Bruce Forsyth.”

A much greater emphasis on dressing well and keeping fit has dramatically improved the impression an older man can create across a crowded room, Debenhams’ research shows.

Many men now spend a lot of time, either alone, with a partner or with a professional personal shopper, selecting styles which suit their figure, as well as paying attention to colour co-ordination to complement their complexion, hair and eye colour.

Baldness is no longer seen as a stigma, and even a slight paunch isn’t enough to prevent him from gaining female attention.

The trend towards women marrying and having children in their late 30s and early 40s has also decreased the age difference which would once have made older men ineligible.

They often find the increased financial status of older men reassuring because it can represent increased security for their children.

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Burton Is Celebrating The Resurgence Of The 80’s And The Reuniting Of Ska Legends ‘The Specials’, With The Launch Of A Limited Edition Tonic Suit

With the 80’s making a forceful statement on the high street once again, the men’s fashion world is drawing influence from many cultural facets, from art to music. To celebrate this new trend and the 30th anniversary tour of cult band The Specials, Burton has designed two new exclusive versions of their classic tonic suit and used key design elements from their archives to create the new ‘Mod’ suit.

More prevalent than with other musical styles, achieving exactly the right look has always been a defining part of the Mod and Ska movement. Sharp suits with precise lines and clean cut styling epitomized the look of 2 Tone, and now with the reforming of The Specials to celebrate their 30th anniversary, the look is also set to make its return.

Available in deep blue and charcoal, the limited edition suit is 100% wool and has an extra finish which creates a slight sheen to give it the tonic look. The style is a one button single breasted slim fit jacket with a narrow peak lapel, while the trouser is narrower on the calf and thigh and at just £99 makes it an affordable style essential for every man. Slim fit tonic waistcoats can be added to help finish the classic ‘Rude Boy’ look.

The Specials tour will see the 2 Tone Coventry Gangsters getting suited and booted again in their iconic suits as they tour 6 venues across England and Scotland in April and May.

The limited edition Burton Tonic Suits will be available in the Bath, Poole, Bluewater, White City, New Enfield, Portsmouth, Liverpool, Swansea, and Braehead stores, as well as online.

About Burton
Burton has a long history in men’s clothing and fashion having been founded in 1903 by Montague Burton in Chesterfield. Burton now has over 400 outlets all over the UK and Ireland making it one of the country’s largest sellers of casual and formal menswear, including men’s suits, jeans, shirts, jackets, suits, knitwear, shorts, shoes, underwear, accessories and men’s tshirts.

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

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Mylovestore.com Offers A Variety Of Great Gifts For Valentine’s Day

MyLoveStore.com is constantly growing and now offers over 900 custom “I Love (Heart)” designs for everyone this Valentine’s Day and for almost any interest imaginable. “While there’s a lot of e-commerce ‘Love’ stores already out there, what really makes us stand apart is not only the vast array of designs available but their originality and uniqueness”, explains MyLoveStore.com founder Brian Estrin. “Instead of using the same cookie-cutter approach that many other stores have used, each design in MyLoveStore.com is an original creation that captures the subject matter in a simple yet iconic way that makes them truly special gifts.”

MyLoveStore.com offers all of their heart slogans on a variety of shirts for men, women and children, as well as on stickers, hats, bags, underwear, refrigerator magnets, buttons, and much more.

With Valentine’s Day fast approaching, online stores like MyLoveStore.com are becoming more and more the destination for people interested in purchasing a unique gift for a loved one at a reasonable price. The gifts come in a variety of sizes where applicable, and usually ship within 2 to 3 days of ordering with express shipping available for those in the market for a last minute gift. All products sold also come with a no-hassle, 30 day money back guarantee.

For more information on the website or to browse the site’s extensive catalog of gifts, visit www.MyLoveStore.com or our new partner site on Zazzle at www.zazzle.com/mylovestore which features all the Love Store designs on keychains along with a wide variety of t-shirts and apparel.

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Mylovestore.com, A Top Online Retailer Offering A Variety Of Great Gift Products For The Holidays

Looking for a special Christmas, Chanukah or Kwanzaa gift that really says “I Love You”? Then how about one that says “I Love My Schmoopie” or “I Love My Yaya”? Those are just two of the many hundreds of fun and original “I Love (Heart)” designs available from MyLoveStore.com, a top online retailer offering a variety of great gift products for the holidays including men’s and women’s apparel, mugs, pillows, magnets and a whole lot more.

Taking over 2 years to complete, MyLoveStore.com offers over 900 custom “I Love (Heart)” designs for everyone this holiday season and for almost any interest imaginable. “While there’s a lot of e-commerce ‘Love’ stores already out there, what really makes us stand apart is not only the vast array of designs available but their originality and uniqueness”, explains MyLoveStore.com founder Brian Estrin. “Each design in MyLoveStore.com is an original creation that captures the subject matter in a simple yet iconic way that makes them truly special gifts.”

MyLoveStore.com offers all of their heart slogans on a variety of shirts and clothing for men, women and children, as well as on bumper stickers, hats, tote bags, keepsake boxes, refrigerator magnets, buttons, and much more.

With the holidays fast approaching, online stores like MyLoveStore.com are becoming more and more the destination for people interested in purchasing a unique gift for a loved one at a reasonable price. The gifts come in a variety of sizes where applicable, and usually ship within 2 to 3 days of ordering with express shipping available for those in the market for a last minute gift. All products sold also come with a no-hassle, 30 day money back guarantee.

For more information on the website or to browse the site’s extensive catalog of gifts, visit www.MyLoveStore.com

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