Wegmans Food Markets, Inc. to offer customers the ability to seamlessly redeem their Shoppers Club discounts while using Apple Pay

ROCHESTER, NY, 2015-6-9 — /EPR Retail News/ — Wegmans Food Markets, Inc. announced today that it will be among the first supermarkets in the country to offer customers the ability to seamlessly redeem its Shoppers Club discounts while using Apple Pay, the easy, secure and private way to pay.

“Efficient, accurate, private and secure checkout is important to us because it is important to our customers, and Apple Pay has delivered,” says Jo Natale, Wegmans vice president of media relations. “Our customers will be thrilled to hear that they will soon be able to redeem Shoppers Club discounts while using Apple Pay.”

When this new feature is made available by Apple Pay in the fall, Wegmans customers will be able to add their Shoppers Club card to the Wallet app in iOS 9 and use it at checkout with Apple Pay. Once the card is added, Wegmans customers will simply hold their iPhone 6 or iPhone 6 Plus near the payment terminal at checkout, with their finger on Touch ID, and the appropriate Shoppers Club discounts will be awarded. On Apple Watch, double-click the side button and hold the face of the Apple Watch up to the reader.

Security and privacy is at the core of Apple Pay. When you add a credit or debit card to Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of your card.

For more information on Apple Pay, visit: http://www.apple.com/apple-pay/

Wegmans Food Markets, Inc. is an 86-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, founded in 1916, is recognized as an industry leader and innovator. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for eighteen consecutive years. In 2015, Wegmans ranked #7 on the list. The company also ranked #1 for Corporate Reputation, among the 100 ‘most-visible companies’ nationwide in the 2014 Harris Poll Reputation Quotient ® study.

Contact Information: Jo Natale, Wegmans vice president of media relations, 585-429-3627