24 Sèvres: The all-new shopping experience for the sale of luxury products online

24 Sèvres: The all-new shopping experience for the sale of luxury products online


Paris, 2017-Jun-07 — /EPR Retail News/ — The 24 Sèvres platform is opening its doors to fashion lovers the world over. An exclusive, curated selection of over 150 luxury womenswear brands (including Louis Vuitton, Christian Dior and Chloé and Valentino) embodying the spirit of the fashion capital, state-of-the-art virtual windows offering the most innovative and attractive online presentation on the market, standout customer service… This all-new shopping experience sets new standards for the sale of luxury products online, while at the same time reflecting the unique spirit of Le Bon Marché

Playfully referencing its iconic Paris street address, Le Bon Marché is pioneering a new online shopping experience with the launch of its 24 Sèvres digital platform. Since 1852, at 24 rue de Sèvres, Le Bon Marché Rive Gauche – the world’s first department store – has elevated shopping to an art de vivre. Now, 165 years later, this very Parisian vision of fashion and beauty is available to customers the world over at 24sevres.com and via a dedicated iOS application.

“Our clients are highly sophisticated and always in search of creativity and innovation. With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris,”comments Bernard Arnault, Chairman and Chief Executive Officer of LVMH.

A first in fashion, Parisian stylists are available for live, one-to-one video consultations on the 24 Sèvres website, while on the 24 Sèvres iOS app, customers can chat with a stylist and browse the store at the same time. Exploring new ways to shop online, 24 Sèvres is also launching its Style Bot on Facebook Messenger.

An exceptional level of customer service, which encompasses delivery to more than 75 countries and click-and-collect at Le Bon Marché, as well as the most innovative and attractive online presentation on the market, enables customers to discover, in ideal conditions, an exclusive, curated selection of over 150 luxury womenswear brands, including Louis Vuitton and Christian Dior. The entire platform is imbued with the spirit of Paris, the fashion capital of the world. “We felt it was time to take our expertise in visual merchandising, which our Maisons have long brought to their stores, and transform it online,”explains Ian Rogers, Chief Digital Officer of LVMH.

To celebrate its launch, 24 Sèvres is presenting a debut capsule collection created in collaboration with Le Bon Marché and 68 Parisian and international brands including Fendi, Givenchy and Loewe, as well as Chloe, Marni and Ferragamo. For this capsule of 77 exclusive, limited-edition pieces, each Maison has revisited one of its most iconic products. Most have invited a creative friend, a figure of the arts, cinema or music scene, or an ambassador of Parisian art de vivre, to collaborate on the personalization of one or more pieces.

The 24 Sèvres exclusive capsule will be an unmissable rendezvous for global customers on 24sevres.com and at the Paris department store.


LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH


Boots.com the UKs biggest health & beauty online retailer has revealed a whole new look and feel for the site

Boots.com, UK health and beauty website and the online presence of Boots UK, has undergone a complete revamp. The new site is being launched to users with Boots.com’s biggest ever Beauty Event.

The new look site for Boots boasts a host of new features and functionalities to improve the customer’s shopping experience. These include improved navigation and one page checkout, as well as a ‘wish list’ facility and product ratings and reviews.

Tim Stacey, Director of Boots.com, explained, “Boots.com was initially launched more than six years ago. In this time, e-commerce has grown beyond all expectations and technology has come on at pace. In addition, our customers have told us that they would like to see more information and advice alongside our thousands of health and beauty products.

Boots.com is seizing the opportunity to update the technology which is used on the site, whilst at the same time introducing the richer content which customers have requested, following extensive customer research.

Tim Stacey further explained, “We know our customers want a quick, simple checkout, delivery options that suit them and to feel part of a community online. This is the first stage in an exciting period of development for Boots’ online presence and we are committed to delivering customers a multi-channel shopping experience. There are many more exciting developments planned over the next few months including the launch of a ‘buy online and collect in store’ service, further developments in health advice and information, and online communities for our customers.”

Boots.com partnered with multi-channel experts utilising IBM’s WebSphere Commerce platform implemented by Steria, in partnership with Europe’s leading WSC systems integrator, Salmon. The customer-led design was managed by London based digital agency, Grand Union.

The site’s new platform will also greatly increase Boots.com’s advice and information capabilities. As well as the existing ‘Ask Boots’ advice portal in partnership with the British Medical Journal, the site will have inspiring video content with advice on everything from morning sickness to beauty videos showing how to get the latest looks.

The new ‘live pharmacist’ service means that users can email a health question to the site and have a pharmacist call them back with online pharmacy advice within 20 minutes. The service is available nightly, Monday to Saturday from 6pm to midnight.

To deliver users with new exciting content for beauty, Boots.com has a new Beauty editor, ex-Grazia journalist Katie Campbell, who will be covering everything beauty for the site – from backstage trends, beauty masterclass features, new brands and exclusive launches, to insider tips and tricks from the industry experts, updated on a daily basis.

The site’s product range has also been expanded, to include new, exclusive lines and gift ranges in time for Christmas. For example, the site’s popular Beauty Boutique will now feature online exclusives from brands such as Bliss, Korres and Caudalie.

About Boots
Boots is the UK’s leading retailer of beauty and
health products as well as health information. Boots Pharmacy Superintendent is responsible for healthcare advice provided in relation to Pharmacy medicines and other healthcare advice located within the Boots Pharmacy pages of Boots.com. Boots.com is the trading name of Boots.com Direct Limited (VAT no. 116 3001 29) an Alliance Boots company. All other information and advice on boots.com is the responsibility of Boots.com Direct Limited.

Via EPR Network
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