LightInTheBox “Singles Day” sales increased by 15.6% from 2016

BEIJING, 2017-Nov-14 — /EPR Retail News/ — LightInTheBox Holding Co., Ltd. (NYSE: LITB) (“LightInTheBox” or the “Company”), a global online retail company that delivers products directly to consumers around the world, today (Nov. 13, 2017) announced that sales on Chinese “Singles Day”, which took place on November 11, 2017, increased 15.6% when compared to the same day last year. Sales made through the Company’s main platform LightInTheBox.com website and app increased 30% when compared to “Singles Day” 2016. Sales on mobile devices increased 84% including an over 200% increase in sales made through the Company’s mobile app when compared to the same day last year. Emerging markets such as India, Russia and the Gulf Corporation Council (GCC) demonstrated strong growth.

Mr. Alan Guo, Chairman and CEO of LightInTheBox, commented, “We are pleased with the 15.6% sales increase over ‘Singles Day’ 2016 which marks a great start to our holiday sales season.”

Forward-Looking Statements

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets” and similar statements. Among other things, statements that are not historical facts, including statements about LightInTheBox’s beliefs and expectations, the business outlook and quotations from management in this announcement, as well as LightInTheBox’s strategic and operational plans, are or contain forward-looking statements. LightInTheBox may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission(the “SEC”), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties.  Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: LightInTheBox’s goals and strategies; LightInTheBox’s future business development, results of operations and financial condition; the expected growth of the global online retail market; LightInTheBox’s ability to attract customers and further enhance customer experience and product offerings; LightInTheBox’s ability to strengthen its supply chain efficiency and optimize its logistics network; LightInTheBox’s expectations regarding demand for and market acceptance of its products; competition; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in LightInTheBox’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and LightInTheBox does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

About LightInTheBox Holding Co., Ltd.

LightInTheBox is a global online retail company that delivers products directly to consumers around the world. The Company offers customers a convenient way to shop for a wide selection of products at attractive prices through its www.lightinthebox.comwww.miniinthebox.com and other websites and mobile applications, which are available in 23 major languages and cover more than 80% of global Internet users.

For more information, please visit www.lightinthebox.com.

Investor Relations Contact:

Christensen
Ms. Xiaoyan Su
Tel: +86 (10) 5900 3429
Email: ir@lightinthebox.com

Christensen
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com

SOURCE: LightInTheBox Holding Co., Ltd.

Dealmoon.com: Multiple U.S. Retailers Reap $2M on Singles’ Day 2016

Singles Day on Dealmoon.com

Singles Day on Dealmoon.com

UNION CITY, Calif., Nov. 15, 2016 – /EPR Retail News/ — Dealmoon.com, the company that introduced Singles’ Day to U.S. retailers after Alibaba declared it an online shopping holiday, has caused it to mushroom into the new American Cyber Monday for luxury brands. On 11/11, Dealmoon.com attracted America’s largest luxury department stores and 250 brands to kick off their holiday selling season; some reaping $2M. With an estimated sales increase of 40% over last year, Dealmoon’s growth topped Alibaba’s reported 6% sales increase (from $14 to $17B) this year, and brands state that 70% of the Dealmoon-referred shoppers on 11/11 were new customers for them.

Dealmoon’s Singles’ Day page can be found at http://1111.dealmoon.com.

“54% of our sales were in the beauty category, 31% apparel, shoes and handbags, 8% electronics and 7% home goods,” said Jennifer Wang, CMO and Co-founder of Dealmoon.com. “In the fashion category, our customers’ most favorite products were Stuart Weitzman boots, Michael Kors MK handbags, a Burberry cashmere scarf, UGG boots, a Canada Goose parka, Prada and Burberry sunglasses, Adidas Stan Smith sneakers, Pandora Jewelry, Chloe bags and one of our all-time bestsellers: Salvatore Ferragamo pumps. In the tech category, our users favored Apple, followed by Dell, Microsoft, Samsung and Lenovo. The most popular brands in the home category began with Samsonite, then Philips, KitchenAid and Panasonic.”

Dealmoon.com attracts the “rising Middle Class” of mostly 25-34-year-old millennial shoppers of Chinese descent who, familiar with the Chinese-born online shopping holiday, have a propensity to spend on 11/11. Year-round, Dealmoon.com is a shopping destination for Chinese-Americans, however on 11/11/16, 61% of Dealmoon.com users were Chinese-Americans, another 29% from mainland China and the rest from those in other parts of the world.

“Our growth this year can best be expressed by saying that multiple retailers made over $2M in sales this Singles’ Day, which doubled sales records in 2015,” added Wang. “In general, we are seeing our customers interested in higher-end products.  Instead of a $49regular hair dryer, they are buying the newest $399 Dyson Supersonic hair dryer.”

Dealmoon.com, the luxury brand aggregator that serves a voracious 6M audience of Chinese shoppers, is now preparing for their Black Friday and Cyber Monday sales.

About: Dealmoon.com is the gateway to 6M Chinese-American e-shoppers.  An aggregator of luxury deals served up specifically to this brand-hungry shopper, Dealmoon attracts 24M monthly visits, has 8.5M social followers and the mobile app has been downloaded over 3M times. With a stunning 516 Alexa rating, Dealmoon.com is one of the world’s leading cross-continental B2C advisory websites with offices throughout the U.S. and China.  Dealmoon’s shopping advisors make product recommendations on exclusives and deals in categories from beauty, apparel, shoes and handbags to electronics, nutrition, baby, home, travel and finance.  Some of the world’s loftiest brands and most revered retailers and e-tailers are offering deals there; in fact, a single posting on Dealmoon has decimated some brands’ entire inventories in a day or two. With its massive leverage, Dealmoon introduced China’s annual Singles’ Day to North American luxury retailers. The rapidly expanding shopping event has been featured in TIME magazine, NASDAQ, The Huffington Post, Luxury Daily and Internet Retailer. Dealmoon.com publishes more than 400 best-of-web deals per day in both English and Chinese. For more information, visit www.Dealmoon.com.

Press Contacts:
Kim Rahilly / Alyson Dutch
Brown + Dutch PR, Inc, 310.210.5968 / 310.456.7151
133501@email4pr.com