Seattle, WA, 2016-Apr-19 — /EPR Retail News/ — Today (April 14, 2016), Nordstrom, Inc. announced the arrival of IVY PARK, a new activewear line for women. Co-founded by Beyoncé and Sir Philip Green, the brand launched at 54 Nordstrom stores and Nordstrom.com.
IVY PARK design unifies fashion and performance. The leggings appear in three lengths, the capri, which falls just under the knee; the crop, which falls on the calf; and the full length, which reaches the ankle. Each pant comes in three shapes: the I, the V and the Y, which corresponds with low rise, midrise and high rise fit, respectively.
The core of the collection is bolstered by ‘second skin’ signature pieces, including fitted tank tops with concealed, built-in sports bras, bonded, v-band structured medium impact sports bras, seamless knits and body suits. The line also features logo sweatshirts, cotton jersey tanks and tees, basketball mesh over-sized T-shirts and tank tops that appear in both black and white.
IVY PARK merchandise sold at Nordstrom ranges in price from $14 for a headband to $265 for a body suit.
Nordstrom has been the retail partner of choice for brands such as Topshop, Topman and Madewell, which have exclusive U.S. distribution through the retailer.
For a complete list of stores, please visit nordstrom.com/ivypark.
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 326 stores in 39 states, including 121 full-line stores in the United States, Canada and Puerto Rico; 197 Nordstrom Rack stores; two Jeffrey boutiques; and one clearance store. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its five clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.