Exclusive line now available at receutics.com and select Rite Aid stores in NJ and Seattle
CAMP HILL, Pa., 2015-2-16 — /EPR Retail News/ — Rite Aid introduced today a new line of over-the-counter, dermatologically tested skincare products, Receutics Active Skin Repair, at more than 200 New Jersey and Seattle-area Rite Aid stores and online at Receutics.com. Developed exclusively for Rite Aid, the 10-piece line offers affordable, effective treatment for many common skincare conditions such acne and eczema, and helps to promote the skin’s own repair and renewal processes.
“Our research and feedback from our pharmacists told us that customers were looking for solutions to common skincare issues that were both effective and affordable,” said David Abelman, Rite Aid senior vice president of brand development and innovation. “After a year of development, testing and clinical studies, we are excited to introduce our customers and patients to Receutics Active Skin Repair, a line of dermatologist-strength skincare products that are clinically proven to deliver real results.”
Each of the Receutics Active Skin Repair products, which range in price from $9.99 to $49.99, fall into one of four categories, based on the type of inquiries Rite Aid pharmacists receive from customers most frequently:
- Acne Clearing – helps to clear and prevent acne; can be used with prescription acne medications
• Therapeutic Relief – treats medical skin conditions like eczema; provides relief from medication side effects
• Sun Care – protects skin from sun damage while simultaneously hydrating and offering anti-aging benefits
• Anti-Aging – addresses anti-aging concerns including wrinkles and dark spots; helps to even skin tone and texture
Clinically Proven Results
In a clinical study led by Dr. Zoe Draelos, former vice president of the American Academy of Dermatology, the Receutics Active Skin Repair three-piece topical Acne-Clearing kit was found to clear acne faster and improve the appearance of facial acne better than a similar three-piece kit from a leading brand. Dr. Draelos noted that “the study product resulted in a greater percentage decrease in clogged pores and inflammatory lesions at all time points versus the leading brand.”
In a similar study, patients with mild to moderate eczema had a 79 percent reduction in overall signs of eczema, including itchiness, dryness, redness and irritation after using the Receutics Active Skin Repair Intense Hydration and Repair topical treatment. Dr. Draelos noted that “the improvement in the skin without a prescription is quite remarkable.”
“Pharmacists are among the most accessible and trusted healthcare professionals, making them an ideal resource for customers looking for affordable and effective products to address a skincare concern,” said Jocelyn Konrad, Rite Aid group vice president of clinical services and pharmacy initiatives. “Yielding immediate and impressive results in clinical studies and made with quality ingredients, our exclusive Receutics Active Skin Repair line is a line our pharmacists can confidently recommend to their customers.”
Rich Ingredients to Heal, Nourish and Enhance Skin
Each Receutics product is formulated to support the skin’s natural improvement processes, enhancing overall health and appearance. Key ingredients include fruit seed extract (to stimulate healing), hyaluronic acid (to hydrate), antioxidants (to reduce inflammation), retinoids (to brighten, smooth and firm), aloe vera, vitamin C and more. All Receutics Active Skin Repair products are also paraben-free.
More information on Receutics Active Skin Repair products is available at www.receutics.com. This dedicated website offers product information, video testimonials from actual users, before and after photos, clinical research results and additional information about general skincare.
Rite Aid Corporation is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2014 annual revenues of $25.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.
Media: Kristin Kellum 717-975-5713