Debenhams Launches Autumn Advertising Campaign

Debenhams has unveiled a new multi-million pound marketing campaign for Autumn/Winter 2011.

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Starring designers Julien Macdonald, Ben de Lisi, John Rocha and for the first time, Henry Holland, the autumn campaign follows the successful spring launch of Debenhams’ first brand campaign for four years.

Richard Cristofoli, Marketing Director at Debenhams said: “The spring campaign was successful – dresses featured in the advert saw sales double and our Reger by Janet Reger lingerie sales increased by 300%.

“Furthermore, the spring campaign was vital in reminding customers about the unique relationship Debenhams has with some of the biggest names in fashion. We’ve learnt from the spring ad and autumn represents the first significant evolution for the campaign.”

Now under the banner ‘Life Made Fabulous’, Debenhams has developed the concept further and is confident of a positive response to match if not exceed, the previous season.

Each advert opens with a designer in their studio, adding the finishing touches to a garment. The transition moment is a close up of the product before the scene shifts to the same item being worn and enjoyed in real life situations.

All adverts feature the campaign strap line ‘Life Made Fabulous with Designers at Debenhams’, with the voice of the campaign coming from Billie Piper of ‘Belle du Jour’ fame.

Richard continued: “Featuring big name designers that have been working with us for over ten years as well as some of the new additions like Henry Holland, this campaign tells the story of a Designer at Debenhams garment in an upbeat and beautifully shot series of adverts.

“We have secured some fantastic prime-time slots to launch the campaign, including Emmerdale and the X Factor and are excited to see the reaction from our customers.”

The new backing track for the campaign is ‘This is the Life’ by Northern Irish indie rock band Two Door Cinema Club. The band’s name came about after member Sam Halliday mispronounced the name of the local cinema, Tudor Cinema, and it stuck.

The ads will launch during Emmerdale and will feature Julien Macdonald, Ben de Lisi, John Rocha and, for the first time, Henry Holland.

In addition, Debenhams’ biggest selling exclusive non-designer range Red Herring will also be featured in an advert showcasing some of the brand’s most popular young fashion.

The full 40 second adverts will also run during the coveted X Factor showing following the launch.

Also supported digitally through Debenhams.com and Debenhams TV, the campaign is enhanced with exclusive interactive material such as interviews with each designer, top picks and social media activity, taking a look at how the designers work to create their collections in store each season.

Via EPR Network
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Topshop has launched its new party dress collection called Dress Up Topshop

This debut collection of 12 statement dresses offers irreverent fun in a range of colours, shapes and styles. The collection brings the Topshop flavour to dresses that to wear with confidence by those who know how to get noticed.

Each dress has its own character suiting any mood and any event, whether it’s for a gig or a glam function, these dresses embrace experimentation and allow for styling and an individual approach.

The collection features a black leather dress with gold studding, while ruffled sleeves and black elastic strapping reveals the back and channels an early 80’s punk influence. A black jersey dress with a sweetheart neckline and sheer sleeves is adorned in silver lightning beading, putting the rock into glam rock, and a simple grey snakeskin print halter is held at the neckline with chunky gold chain.

Other highlights include an all-over rainbow of sequins on a simple sheath dress with a black leather bowtie belt, whilst a fun fifties prom style frock in white with black polka dots has a full skirt and pale pink bodice dress has a tulle tu-tu. Candy pink and lemon dresses look like French fancy wrapping in cute cocktail dresses and flowers in pinks burst onto a sweet party dress with diamante detailing. Godess dresses feature with strong Grecian influences, and asymmetric dove grey chiffon reveals a silver studded bustier combining tough and soft elements.

Dress Up Topshop is the ultimate fix for those on the party scene with an eye for fashion and a focus on fun.

The Dress up Topshop range is available in Topshop stores nationwide with prices ranging between £45 and £180.

About Topshop:
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.

Topshop is continually recognised as being an authority on womens fashion with a wide range of petite clothing, dresses, skirts and jeans through to maternity wear, petite clothing and make up.

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French Connection Launches Ladieswear Spring Summer 2010

French Connection launches Spring Summer 10 collection, full of colour, shine and all things fine. It’s a tale of two style tribes – 50’s teen rockabilly’s hop amongst punks from the 80’s, the clash is evident on both proportions and tailoring giving a new 50’s slant with graphic florals creating a softer, vintage backdrop.

The spring summer style collection sits like a back-to-school pencil case full of Caran d`Ache coloured hues – everything fresh and exciting ready for its first outing. The mix of casual to formal pieces is even, endorsing the freedom of creating an individual style with a juxtaposition of clean cut lines with softer silhouettes in fluid fabrics.

Bold electric blue blazers are worn oversized with contrasting purple lining over neon Hawaiian floral dresses and exposed zips. The double-breast blazer dress with bold gold buttons gives a nod to the 50’s whilst providing a take on an 80’s classic. Bold retro prints in deep jewel colours are mixed with fluro brights on high shine batwing dresses.

Trousers are a contrast of silhouettes – sharp cigarette pants in black, neon Hawaiian print or electric blue, are given gold zip detailing on the waist and ankle, to be worn with oversized shirts or bustier tops – Sandra Dee style. Pleated harem trousers in soft to touch fabrics feature throughout the range in muted tones of beige and black – contrasted with striped or draped vests. 50’s rain Macs are updated in bold blue with gold branded buttons, which can be worn cropped and oversized for a more relaxed feel.

Knitwear is playful, with multi coloured liquorice Allsort stripes in short sleeve jumpers and body con skirts – and a hero piece knitted dress with batwing sleeve detail.

Via EPR Network
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