Winner of Topman’s Trip to Chicago Announced

Topman has announced the lucky winner of its recent Generation Chicago competition.

The men’s clothing giant has revealed that Geoff Moffet, 30, will be jetting off to Chicago for a free holiday as well as receiving a £250 personal shopping trip in the city’s iconic store.

The competition was run in tandem with the release of John Hillcoat’s new gangster film ‘Lawless’, which stars Tom Hardy, Shia LaBeouf and Guy Pearce.

In order to enter the competition, readers of Topman Generation had to study an interview with actor Tom Hardy in Issue 6 of the brand’s own original magazine. On offer was the chance to win four nights in a luxury four star hotel in America’s third largest city as well as the free clothing and styling session in its metropolitan outlet if they could name which director Guy Pearce vowed he could never turn down.

After finding out he had won the competition, Geoff said, “‘Thanks so much Topman this prize is amazing. I really can’t wait to experience all that Chicago has to offer and also winning a Topman personal shopping trip is the icing on top of the cake.”

The competition demonstrates the men’s jeans expert’s growing international presence and their extension into non-British markets. The company recently opened its first stores in Sydney, Las Vegas and Sao Paulo as well as having previously opened stand-alone outlets in Japan. The brand’s profile has also been raised in recent years through collaborations with renowned designers such as James Long, Christopher Shannon and Oliver Spencer.

Topman’s boutique Chicago store opened in 2011 and was only the company’s second US-outlet after its Manhattan flagship. Located on the city’s ‘Magnificent Mile’, the Michigan Avenue shop offers a selection of the brand’s stylish and affordable fashion pieces, ranging from skinny jeans to men’s chinos. Additionally, the shop has a range of stylists available for consultation as well as stocking specialist designer partnerships and premium LTD items.

‘Lawless’ is based upon Matt Bondurant’s prohibition era novel ‘The Wettest County in the World’ and tells the story of his grandfather’s and two great uncles’ descent into illegal alcohol bootlegging. Hardy, LaBeouf and Jason Clarke portray the three siblings as they climb their way up the underworld ladder of Franklin County, Virginia and the associated dangers that come with their rise. Gaining a reputation of invincibility, the family’s loyalty and safety is tested as both gangsters and lawmen attempt to halt the Bondurant’s. The fast-paced action-adventure movie was warmly received at the 2012 Cannes Film Festival, with the screenplay being the second by American musician Nick Cave.

The competition was hosted in Topman’s newly launched Generation multi-platform magazine. A fashion and cultural guidebook, the title is headed by former Dazed Digital editor John-Paul Pryor and features articles and interviews by Clash, NME and Quietus contributors. Its free online content is available on smartphones, tablets and traditional computers and requires the new app to access. Generation has so far delved into the world of film and music as well as featuring style trends such as slim jeans and summer jackets.

Via EPR Network
More Retail press releases

Topman’s New Capsule Collection To Raise Money For Teenage Cancer Trust

Topman has teamed up with Teenage Cancer Trust to produce a series of four vibrant t-shirts to raise money for the charity. The high street retailer has been officially supporting Teenage Cancer Trust since 2010.

The t-shirt range has been created by the Topman in house design team and is a cool credible graphic led collection of repeat all over prints and pocket graphics with each t-shirt design being inspired by music and musical instruments.

The limited edition t-shirts are available in stores nationwide and online at topman.com and are priced at £18 with £5 from each sale going directly to the charity.

Simon Davies, Teenage Cancer Trust’s CEO said: “Everyone at Teenage Cancer Trust is thrilled to be working with Topman to raise awareness and vital funds for young people with cancer. Topman came on board as supporters for three years in 2010 and we know the difference they can make will be huge. We are all very pleased that Topman employees are excited about fundraising in stores nationwide for Teenage Cancer Trust and I know the team here are equally keen to support everyone and make this partnership a huge success.”

Teenage Cancer Trust is the only UK charity dedicated to improving the quality of life and chances of survival for the six young people aged between 13 and 24 diagnosed with cancer every day. They build specialist units within NHS hospitals bringing young people together to be treated by teenage cancer experts in a place designed just for them. The charity wants every young person with cancer to have access to this specialist support, no matter where they live.

Traditionally treated alongside children or elderly patients at the end of their lives, young people can feel extremely isolated during treatment, some never meeting another young person with cancer. Being treated alongside others their own age can make a huge difference to their whole experience. Since the start of the partnership with Topman, the charity have opened a further five units, bringing their total to 22.

Via EPR Network
More Retail press releases

Topman Releases Comprehensive Denim Style Guide

Topman has revealed the ‘Denim Room’, a new, comprehensive online denim style guide, featuring a lookbook which showcases on-trend ways to wear the fabric as well as a guide to washes, fits and details, and a size guide.

The lookbook includes edgy fashion shots showing customers how to wear denim this season, with stunning photography that complements Topman’s on-the-pulse approach to men’s fashion.

The Washes section of the guide offers an insight into popular denim washes this season, with details on how different washes are created, and what kind of style customers can create by wearing them. This season, customers can find naturally aged vintage washes, black and grey washes and coloured washes, as well as raw denim and indigo men’s jeans.

The Fit section details what consumers can expect from each denim style so they can decide what fit would suit them best. This season, Topman is showcasing a range of slim and skinny jeans, including traditional skinny fit jeans with roll ups, the stretched skinny fit, classic slim jeans with tapering at the hems and the super skinny spray on fit in figure hugging denim.

The Details section provides detailed information about different aspects of jeans, such as creasing, dyeing processes or rivets. This section will assist customers in understanding every design element of their jeans, and help them choose which ones they like best.

The Size Guide provides detailed information about how to measure jeans. The guide shows key measurement points that are used to create different denim fits and where each size swill fit on different parts of the body so the customer can make an informed decision and allowing them to order the right size first time round.

The ‘Denim Room’ also offers a sneak preview of the Premium Denim range coming soon to Topman. The range will cater to all fit types and will feature premium fabrics coupled with the finest metalwork.

Gracia Amico, Head of Ecommerce Topman.com said: “It’s the ultimate destination to find out all there is to know about Topman jeans. We’re providing our customers with the tools to make the right decision for them, from our washes right down to the differing thigh measurements between styles.”

Via EPR Network
More Retail press releases