Sobeys to bring the best-in-the-world grocery e-commerce experience to Canadians through partnership with Ocado Group plc

STELLARTON, NS, 2018-Jan-24 — /EPR Retail News/ — Sobeys Inc. announced today (January 22, 2018) that it has signed an agreement with Ocado Group plc to bring the world’s leading online grocery ordering, automated fulfillment and home delivery solution to Canada.

Sobeys’ end-to-end online grocery shopping business will be built on the Ocado Smart Platform. With more than 15 years at the forefront of innovation and success in grocery e-commerce, Ocado will partner exclusively in Canada with Sobeys to launch online grocery shopping services, including:
 best-in-class, front-end web site functionality, supported by its proprietary ‘web shop’ and mobile grocery ordering applications
 construction of Ocado’s latest generation, state-of-the-art automated warehouse designed specifically for grocery e-commerce (in which Ocado will invest to install its grid and robots)
 last-mile routing management technology to optimize delivery truck efficiency, customer service excellence and punctuality.

Sobeys and Ocado will develop their first Customer Fulfillment Centre (CFC) in the Greater Toronto Area. The build is expected to take approximately two years.

In addition to this initial CFC, Sobeys and Ocado will consider developing other CFCs in Canada’s urban areas.

“Sobeys intends to play to win in Canadian online grocery shopping. We are very excited to bring this best-in-the-world grocery e-commerce experience to Canadian customers,” said Michael Medline, President & CEO of Sobeys Inc. “This unique and innovative Sobeys and Ocado experience will offer consumers the biggest selection, freshest products and most reliable delivery available anywhere on the planet. Our end-to-end e-commerce solution will allow Sobeys to build an online offer in a manner that is profitable and creates exceptional value for our customers, investors and supplier partners.”

“We are delighted to be working with one of the leaders in North American grocery retailing. Sobeys is a highly successful and much admired Canadian business and we are proud that they have chosen Ocado Solutions to partner with to build their online grocery business,” said Tim Steiner, CEO of Ocado Group.

Luke Jensen, CEO of Ocado Solutions, added “Channel shift to online in North America is gaining pace as consumers increasingly seek the benefits of grocery shopping from the comforts of their own homes, and as retailers attempt to offer services to meet this growing customer trend. We are pleased to be partnering with innovative and forward-looking retailers such as Sobeys. Soon, four of the world’s most ambitious grocery retailers online – Ocado, Morrisons, Groupe Casino, and Sobeys – will be powered by
the Ocado Smart Platform and we look forward to welcoming more to this list going forward”.

Ocado will provide a comprehensive and customized suite of support and engineering services to enable a smooth launch and sustainable e-commerce operations. Sobeys and Ocado will also partner to incorporate ongoing learning and innovation from Ocado’s global experience into their Canadian platform.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns, affiliates or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ more than 125,000 people. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

About Ocado
Ocado is a UK based company admitted to trading on the London Stock Exchange (Ticker OCDO). It comprises one of the world’s largest dedicated online grocery retailers, operating its own grocery and general merchandise retail businesses under Ocado.com and other specialist shop banners, together with its Solutions division. Ocado Solutions is responsible for corporate partnering, which began with its agreement to operate the online business of Wm Morrison Supermarkets plc in the UK, and more recently with an agreement with Groupe Casino to develop its online business in France.

Forward-Looking Information
This document contains forward-looking statements which are presented for the purpose of assisting the reader to understand management’s expectations regarding the Company’s strategic priorities, objectives and plans. These forward-looking statements may not be appropriate for other purposes. Forward-looking statements are identified by words or phrases such as “expects”, “intends”, “may”, “plans”, “will”, and other similar expressions or the negative of these terms.

By its nature, forward-looking information requires the Company to make assumptions and is subject to inherent risks, uncertainties and other factors which may cause actual results to differ materially from forward-looking statements made. For more information on risks, uncertainties and assumptions that may impact the Company’s forward-looking statements, please refer to the Company’s materials filed with the Canadian securities regulatory authorities, including the “Risk Management” section of the Company’s Annual Information Form and Annual MD&A.

Contacts:
Media:
Cynthia Thompson
Vice President
Communications & Corporate Affairs
(902) 752-8371 ext. 8455
Cynthia.thompson@sobeys.com

Investor Relations:
Katie Brine
Director, Investor Relations
(905) 238-7124 ext. 2092
Katie.brine@sobeys.com

Source: Sobeys Inc.

Empire Company Limited launches major transformation initiative ‘Project Sunrise’

Company to deliver $500 million in annualized savings by 2020

Stellarton, NS, 2017-May-06 — /EPR Retail News/ — Empire Company Limited (“Empire”) today (May 4, 2017) launched ‘Project Sunrise’, a major transformation initiative that will deliver $500 million in annualized savings by the end of fiscal 2020. This significant cost reduction will allow Empire to reinvest in its business and grow its sales and bottom line.

“We have an aggressive goal to transform our organization, better serve our customers, empower our employees and assuredly move from defense to offense in the market. To do this we need to unleash the talents and scale we already have at our disposal,” said Michael Medline, President & CEO. “The future Sobeys will operate with a simpler, leaner structure, more efficient core processes and tools and will better leverage its $24 billion national scale. This will free us up to be extremely nimble, thrill our customers and grow market share. Results of this transformation will take time, but we are committed to seeing them through given the compelling prize.”

The $500 million in annualized cost savings will come from:

  • Collapsing multiple, independent regions into a largely national, functionally-led structure. This will simplify the way the company conducts business and will result in a reduced workforce;
  • Simplifying how the company collaborates with vendors while leveraging its purchasing scale as a $24 billion national company; and
  • Driving enterprise-wide efficiencies and productivity initiatives.

Empire has laid out a comprehensive three-year plan for the transformation. The plan is a clear response to Empire’s business performance over the past 18 months as well as Mr. Medline’s observations since joining Empire that the company needed to change its trajectory, including re-engaging with customers and making difficult decisions that had not been made in the past.

Starting immediately, the company will move to restructure the organization. This important work will clarify role accountabilities while eliminating cumbersome regional duplication and complexity in decision making and operations. The changes will focus on office staff only; front-line store employees and distribution centres will not be impacted. Initial results from this transformational initiative are not expected to be reflected until the end of calendar 2017. “

“We understand and appreciate the impact that change of this magnitude will have on our employees, but are committed to moving with unprecedented velocity to make tough decisions and execute changes while not putting service to our customers at risk,” said Mr. Medline. “We have been very careful to balance significant change to our organization with awareness of the risks associated with a major transformation. We will focus on making these bold changes while at the same time ensuring we stabilize performance, particularly in Western Canada.”

In order to support the transformation and realize $500 million in cost savings, management expects to record significant one-time costs in adjusted earnings for severance, relocation, retraining, minor systems development, and third-party support. These initial one-time costs will begin to be expensed in the fourth quarter of fiscal 2017 with the majority of the costs expensed in the first half of fiscal 2018 and some additional costs through the remainder of fiscal 2018. Further details on these costs will be communicated as part of the company’s fourth quarter financial release in June.

Today (May 4, 2017), Mr. Medline is pleased to announce the company’s new, largely national and functionally-led organizational structure and leadership appointments. The appointments are a mix of top internal candidates and new additions to the team. Effective immediately, the following individuals will report to Mr. Medline:

  • Jason Potter has been appointed Executive Vice President, Operations, which establishes a single role responsible for driving in-store execution and efficiency across grocery banners and regions, leading to a consistent and significantly improved customer experience.
  • Lyne Castonguay has been appointed Executive Vice President, Merchandising, to take responsibility for determining the suite of products and programs the company offers to drive gross margin across grocery banners and regions.
  • Pierre St-Laurent has been appointed Executive Vice President, Quebec. Recognizing the unique aspects of the company’s business in this province, the Quebec business will retain responsibility for Operations, Merchandising and Marketing. Mr. St-Laurent will work closely with Ms. Castonguay and Mr. Potter to ensure consistent processes, ways of working and one voice to vendors nationally.
  • Vivek Sood has been appointed Executive Vice President, Related Businesses, to facilitate a sharp focus on the Pharmacy, Wholesale, Fuel, Convenience and Liquor businesses in their entirety.
  • Rob Adams will remain General Manager, Discount Format, and will report directly to the CEO while Empire determines its future discount strategy.
  • The role of Marketing has been elevated to report to the CEO with national responsibility and a dedicated team to reflect the emphasis placed on the voice of the customer, brand management and digital innovation. The company is currently conducting an external search to fill this role.

In addition to the leadership roles noted above, the following functions will also report to Mr. Medline and provide national, business-wide support.

  • As previously communicated, Michael Vels will join the company as Executive Vice President & Chief Financial Officer on June 12.
  • Clinton Keay will assume the role of Executive Vice President, Technology and Lead of the company’s Transformation Office.
  • Simon Gagné will continue to oversee all of Sobeys people programs, policies and support practices as Executive Vice President, Human Resources.
  • Karin McCaskill will continue to serve as Senior Vice President, General Counsel and Secretary.
  • Sangeetha Chandru will continue to serve as Vice President, Corporate Strategy.

“Our new structure reflects a manifest change for the business,” said Mr. Medline. “We have made deliberate choices throughout. For example, we are elevating key functions, such as marketing, in order to more effectively communicate with our customers. We are balancing potential risk to our unique Quebec and Discount businesses by keeping them distinct, while harmonizing the way they operate nationally. We are ensuring focus on the core grocery business by separating out related businesses, like pharmacy and fuel, into a distinct functional structure.”

The appointment of these leaders represents the beginning of a broader organizational design process. Company leaders will be responsible for designing and staffing their teams in cascades through the balance of the year.

Decisions regarding where functional teams will be located will be determined through the organizational design process; however, the company expects to maintain its major offices across the country, including a significant and ongoing presence in Stellarton, Nova Scotia where the company remains headquartered.

François Vimard, Executive Vice President, will retire after a distinguished 22-year career with the company, including as Interim President & CEO.

Yves Laverdière, President, Quebec business unit will also retire from the company following 21 years helping to build the IGA business into Quebec’s leading food retailer.

Empire and its employees are grateful for the dedication and service of both Mr. Vimard and Mr. Laverdière and the roles they have played in helping to grow the company over the past two decades.

Beth Newlands Campbell, who served as President, Atlantic/Ontario business unit, will leave the organization in June. The company thanks Ms. Newlands Campbell for her leadership over the past 18 months with the company.

FORWARD-LOOKING INFORMATION

This document contains forward-looking statements which are presented for the purpose of assisting the reader to contextualize the company’s financial position and understand management’s expectations regarding the company’s strategic priorities, objectives and plans. These forward-looking statements may not be appropriate for other purposes. Forward-looking statements are identified by words or phrases such as “anticipates”, “expects”, “believes”, “estimates”, “intends”, “could”, “may”, “plans”, “predicts”, “projects”, “will”, “would”, “foresees” and other similar expressions or the negative of these terms.

By its very nature, forward-looking information requires the company to make assumptions and is subject to inherent risks, uncertainties and other factors which may cause actual results to differ materially from forward-looking statements made. For more information on risks, uncertainties and assumptions that may impact the company’s forward-looking statements, please refer to the company’s materials filed with the Canadian securities regulatory authorities, including the “Risk Management” section of the company’s Annual Information Form and Annual Management’s Discussion and Analysis.

Although the company believes the predictions, forecasts, expectations or conclusions reflected in the forward-looking information are reasonable, it can give no assurance that such matters will prove to have been correct. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such forward-looking information. Forward-looking statements do not take into account the effect of transactions occurring after the statements have been made on the company’s business. The forward-looking information in this document reflects the company’s current expectations and is subject to change after this date. The company does not undertake to update any forward-looking statements that may be made by or on behalf of the company other than as required by applicable securities laws.

ABOUT EMPIRE
Empire Company Limited (TSX: EMP.A) is a Canadian company headquartered in Stellarton, Nova Scotia. Empire’s key businesses are food retailing and related real estate. With approximately $24 billion in annualized sales and $8.7 billion in assets, Empire and its subsidiaries, franchisees and affiliates employ approximately 125,000 people.

Additional financial information relating to Empire, including the Company’s Annual Information Form, can be found on the Company’s website at www.empireco.ca or on SEDAR at www.sedar.com

ABOUT SOBEYS
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

SOURCE: Empire Company Limited

For further information, please contact:

Media Contact:
Andrew Walker
Senior Vice President
Communications & Corporate Affairs
Empire Company Limited
(905) 238-7124 ext. 6711

Investor Contact:
Adam Sheparski
Senior Vice President, Finance
Empire Company Limited
(902) 752-8371 ext. 2778

Sobeys commits to local beef farmers in Prince Edward Island

STELLARTON, NS, 2016-Sep-28 — /EPR Retail News/ — Today (September 27, 2016 ), Sobeys announced that the beef on its shelves on Prince Edward Island is now primarily supplied by local beef farmers through Atlantic Beef Products’ (ABP) Island View Farms brand. Processed at ABP’s plant in Albany, P.E.I., Island View Farms is the primary beef brand now sold at the 13 Sobeys, Foodland, and Co-op stores across P.E.I.

Following the century-old tradition started in 1907 by J.W. Sobey, the sale of Island View Farms beef in Sobeys, Foodland and Co-op stores on P.E.I. is one more example of the Company’s leadership in local sourcing and belief in local farmers and producers.

“Our commitment to local beef has never been stronger,” commented Peter Doucette, General Manager, Sobeys Atlantic. “This partnership means P.E.I. customers can choose local first, it means larger herd sizes for P.E.I. and Maritime beef cattle producers, and it means ABP has a committed local partner as it increases plant capacity and grows its business.”

Talks began 18 months ago between Sobeys, ABP and the P.E.I. and Maritime Cattle Producers to ensure ABP’s plant capacity could be increased and the producers could grow their herds to meet demand.

“This partnership with Sobeys means additional volume through our plant in a business where volume is a key ingredient to operate efficiently and cost effectively. We appreciate the commitment Sobeys is making to assist us in our goal to ensure ABP is here for the producers in our region for the long term,” added Russ Mallard, President, Atlantic Beef Products. “ABP sources all the local beef available from P.E.I. beef and dairy farmers. To meet increased demand for our products, ABP promotes increased local beef production, combined with sourcing beef from others producers in our service region.”

“Sobeys has really stepped up in terms of their commitment to local cattle producers. They have sat at the table with us and helped us plan our herd growth to ensure we have the capacity to meet their needs,” said Brian Morrison, Chair of the P.E.I. Cattle Producers. “Sobeys is helping ensure the viability and sustainability of beef farming here on P.E.I. It has been a true partnership with them from the start.”

“Prince Edward Island’s beef industry plays a valuable role in our provincial economy. We thank Sobeys for their efforts to collaborate with Atlantic Beef Products and Island Cattle Producers on this exciting local initiative. Today is another prime example of why our province is building a reputation as Canada’s Food Island,” added Alan McIsaac, Minister of Agriculture and Fisheries.

All cuts of beef will now be available in the Island View Farms brand at Sobeys, Foodland, and Co-op stores on P.E.I.

Where you can find Island View Farms beef:
Sobeys West Royalty                                                      39 Babineau Avenue
Sobeys Stratford                                                              9 Kinlock Road
Sobeys Montague                                                            87 Main Street
Sobeys Summerside                                                       475 Granville Street
Sobeys Charlottetown                                                    400 University Avenue
Foodland Bloomfield                                                      2238 O’Halloran Road
Souris Co-op                                                                     85 Main Street
O’Leary Co-op                                                                  500 Main Street
Tignish Co-op                                                                   283 Business Street
Wellington Co-op                                                             16 Pondside Drive
Morell Co-op                                                                     7690 St.Peter’s Highway
Foodland Summerside                                                    98 Water Street
Foodland Charlottetown                                                 3 Walker Drive

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

About Atlantic Beef Products
Atlantic Beef Products is located in Albany, P.E.I. and has been serving our customers and beef producers since 2004. We harvest beef and dairy cattle and produce high quality beef cuts and grinds for retail, food service and further processors in Atlantic Canada and beyond. Our brands include Island View Farms, Blue Dot Reserve and Certified Island Beef. www.abpi.ca

Contact:
Russ Mallard
President
Atlantic Beef Products Inc.
902-303-2251
rmallard@abpi.ca

Media contact:
Shauna Selig
Communications Manager Sobeys
902-759-0671
shauna.selig@sobeys.com

Source: Sobeys Inc.

Sobeys Inc. announces the appointment of Beth Newlands Campbell as President of its Atlantic/Ontario business unit

STELLARTON, NS, 2016-Apr-21 — /EPR Retail News/ — Sobeys Inc. today announced the appointment of Beth Newlands Campbell as President of the company’s Atlantic/Ontario business unit.

An experienced grocery industry leader, Ms. Newlands Campbell has spent 30 years in progressively senior operations marketing, merchandising and strategic planning roles with Delhaize’s U.S. operations, including the Hannaford Supermarkets and Food Lion banners. Most recently, Ms. Newlands Campbell was President of Food Lion.

“Beth’s diverse experience and proven record in organizational growth and strategic planning will support all aspects of our business in Atlantic Canada and Ontario,” said Marc Poulin, President & CEO, Sobeys Inc. “Her passion for food, customer service and serving her community positions her well to continue advancing our mission to help Canadians Eat Better, Feel Better and Do Better.”

Ms. Newlands Campbell will report to Mr. Poulin and serve as a member of the Sobeys Inc. Leadership Committee. Her appointment is effective immediately.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 108 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

For more information, please contact: Andrew Walker Senior Vice President, Communications & Corporate Affairs Sobeys Inc. (905) 238-7124 ext. 6711

Sobeys customers throughout Atlantic Canada can now get even more AIR MILES Reward Miles

Customers can now get AIR MILES Reward Miles at more banners in Atlantic Canada

Stellarton, NS, 2016-Feb-24 — /EPR Retail News/ — Today (FEBRUARY 23, 2016 ), Sobeys launches the AIR MILES® Reward Program at its Needs and Sobeys express locations, offering customers throughout Atlantic Canada the opportunity to get even more AIR MILES Reward Miles when they shop.

With the addition of the 157 Needs and Sobeys express locations there are now close to 400 Sobeys retail sites across Atlantic Canada where customers can get Miles; more than any other retailer in the region.

“With the launch of AIR MILES at Needs and Sobeys express, customers in Atlantic Canada will now be rewarded for shopping at even more of our retail locations,” said Jason Tutty, Director Marketing, Sobeys Atlantic. “We know our customers appreciate the added value AIR MILES brings to their shopping experience and have been asked many times when the program will be offered at our convenience locations. We are pleased to say that today is the day.”

“We are excited to expand our relationship with Sobeys to now offer Collectors the opportunity to not only get Miles on their grocery purchases, but also on those everyday items you need on-the-go,” said Blair Cameron, Senior Vice President Client Services, AIR MILES Reward Program.

“Extending this partnership to more banners within Sobeys Atlantic offers customers the potential to earn even greater rewards and rounds out their shopping experience,” added Tutty. “From groceries to health and beauty products, we can offer cross-shop rewards and take loyalty rewards to new heights for our customers in a way that no other retailer in the region can.”

In addition to the launch at Sobeys’ convenience locations, customers can now get 1 AIR MILES Reward Mile for every $20 spent cumulatively, before taxes and other exclusions, Sunday to Saturday at Sobeys, Foodland, Needs, Lawtons Drugs, Sobeys express and participating Co-op stores in Atlantic Canada. Visit www.airmiles.ca for full offer details.

For more information please contact:
Shauna Selig
Director Communications
Sobeys Atlantic & Ontario
902-759-0671
shauna.selig@sobeys.com

Kahina Haffad
Specialist, Public Relations and Social Media
AIR MILES Reward Program
416-552-2352
khaffad@loyalty.com

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 108 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

About the AIR MILES Reward Program
Launched in 1992, the AIR MILES Reward Program is one of the best ways to get rewards in Canada. With more than 10 million active Collector accounts, approximately two-thirds of all Canadian households can turn everyday purchases like gas and groceries into movie tickets, kitchen gadgets, electronics, dream vacations and so much more. Unlike other frequent shopper programs, Collectors can get Miles from hundreds of leading brand-name Partners, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program lets Collectors reward themselves their way – they can build their AIR MILES Cash balance to use toward in-store purchases or eVouchers online at participating Reward Partners, build their Dream balance to get vacations, electronics and more, or a combination of both. Whatever rewards Collectors like most, they can get them quickly and easily with the AIR MILES Reward Program.

Sobeys opens its first South Asian focused discount grocery store

New concept store in Brampton, Ontario, provides customers a one-stop shop for all their South Asian grocery needs

STELLARTON, NS, 2015-8-27— /EPR Retail News/ — Sobeys Inc. today announced the grand opening of Chalo! FreshCo in Brampton, Ontario, the Company’s first South Asian focused discount grocery store.

“Chalo! FreshCo is a significant and unique addition to our Company’s food retailing lineup,” says Rob Adams, General Manager, Discount Format, Sobeys Inc. “This store caters to the South Asian market while also driving our mission to inspire Canadians to discover new foods, products and recipes, and to help them Eat Better, Feel Better and Do Better.”

Chalo, meaning “let’s go” in South Asian languages, is Sobeys Inc.’s invitation for shoppers to visit the new 50,000 square foot store. Inside, they will find thousands of South Asian grocery products such as a wide assortment of rice, spices, lentils and snacks; fresh produce; full service seafood, halal and non-halal meat counters; Amaya, a popular Indian restaurant; as well as the traditional FreshCo product offering with a large range of North American brands at low discount prices.

“Our research indicates that many South Asians visit multiple grocery stores each week to fulfill their food shopping needs, from traditional grocers to small, specialty stores for specific products¹ ,” adds Adams. “Now, they can find the popular and unique products that they regularly look for and enjoy in one convenient location.”

Chalo! Freshco, located at 10615 Bramalea Road in Brampton, Ontario, is open from 8 a.m. to 10 p.m., seven days a week. For more information, please visit www.chalofreshco.com.

About Sobeys Inc. Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 108 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

¹ Environics Research Group. (October 2014). New Store Concept – Shopper Behaviour Report . Proprietary Sobeys market research

For further information, please contact:
Jane Lu
The Justin Poy Agency for Sobeys Inc.
Tel: 905-752-1892
Mobile: 647-299-2585
jlu@justinpoy.com

Sobeys supports Jamie Oliver’s Food Revolution Day encouraging public to stand up for the importance of food education

Sobeys encourages employees and Canadians of all ages to get cooking and join a food-focused event on May 15

STELLARTON, NS, 2015-5-15 — /EPR Retail News/ — For the second year in a row, Sobeys is proud to support Jamie Oliver’s Food Revolution Day, a global day of action encouraging the public to stand up for the importance of food education.

Support of Food Revolution Day is just one of the many ways Sobeys encourages Canadians to improve their food knowledge and cooking skills. Through the work of the Sobeys Inc. Better Food Fund, Sobeys has been empowering and inspiring Canada’s next generation of home cooks. This year, Sobeys is engaging elementary and secondary schools across Canada to participate in Food Revolution Day through Home Cook Heroes, a nutrition education program in partnership with Free The Children. To date, more than 290 schools in Canada have signed up to host a potluck in their classroom and/or cook alongside Jamie Oliver as he teaches a special online cooking lesson.

“Educating youth about how to cook fresh food from scratch is an essential life skill – once you know that, you’re set up for life,” said Jamie Oliver. “I’m really excited that Sobeys is again supporting Food Revolution Day to help empower the youth of Canada to make better food choices. Keep up the good work Sobeys!”

Sobeys is supporting several Food Revolution Day ambassador events by providing food donations, including one taking place at Northview Heights Secondary School in Toronto. More than 1,500 students at the school will take part in Jamie Oliver’s online cooking lesson on May 15 and Jamie will make a special live video appearance that morning.

“Food Revolution Day and its vision to help more people, especially our younger generations, understand and appreciate better food, aligns perfectly with Sobeys’ mission to help Canadians eat better, feel better and do better,” said Gillian Kerr, Vice President, Brand Marketing. “We’re proud to support Food Revolution Day events and efforts in Canada and hope to see thousands of people get involved in a cooking or food event this year.”

Research conducted by Sobeys last year found that just one in five (18 per cent) of Canadians are preparing one meal a day from scratch and only 31 per cent of 18 to 29 year olds feel confident in the kitchen. The Sobeys Inc. Better Food Fund, launched in the fall of 2014, supports access to and the advancement of better food through donations and partnerships with national and regional charities.

The inaugural program, co-developed in partnership with Free The Children, is Home Cook Heroes, a curriculum-based program designed to empower students to make healthy choices, gain essential food and cooking skills, and channel their healthy energy towards creating positive local and global change.

More information about the Sobeys Inc. Better Food Fund is available at https://www.sobeys.com/betterfoodfund.

More information about Jamie Oliver’s Food Revolution Day is available at www.foodrevolutionday.com.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 108 years. A whollyowned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

About Jamie Oliver
Jamie Oliver is a phenomenon in the world of food. Most famous for his EmmyAward winning television series, Jamie Oliver’s Food Revolution on CBC, Jamie has become a campaigner for better school food and food education. The Jamie Oliver Food Foundation has created an annual global day of action – Food Revolution Day www.foodrevolutionday.com – inspiring people all over the world to stand up for real food, and Canada has been one of the most active countries for the past two years.

His television programs are broadcast on Food Network Canada and the accompanying bestselling cookbooks are published by HarperCollins Canada. Jamie lives in London and Essex with his wife, Jools, and their children, Poppy, Daisy, Petal and Buddy.

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For further information, please contact: Allison Macdonald High Road for Sobeys Inc. Allison.Macdonald@highroad.com 416-644-1644

Earn AIR MILES reward miles at Sobeys, Sobeys Urban Fresh and Foodland stores in Ontario

Sobeys first national grocer to offer AIR MILES Reward Program across Canada 

STELLARTON, NS, 2015-1-16 — /EPR Retail News/ — Sobeys and LoyaltyOne, Co., owner and operator of the AIR MILES® Reward Program, are expanding their relationship in the province of Ontario. Beginning March 27, 2015, shoppers will be able to earn AIR MILES reward miles at Sobeys, Sobeys Urban Fresh and Foodland stores in Ontario. The expansion also includes the launch of the AIR MILES program’s instant redemption feature, AIR MILES Cash, for in-store savings at the check-out.

With the launch of the AIR MILES Reward Program in Ontario, Sobeys will become the loyalty program’s first Canadian grocery Sponsor to issue reward miles across Canada.

This expansion follows the September 2014 launch of the AIR MILES Reward Program in Sobeys Western Canadian banners including Sobeys, IGA, Thrifty Foods and Edgemont Market, and Sobeys Liquor, while continuing the partnership with Safeway and Safeway Wine and Spirits stores. AIR MILES Cash launched in Safeway and Safeway Wine and Spirit stores in November 2014. In Quebec, IGA, IGA extra, Marché Bonichoix, Les Marchés Tradition and Rachelle-Béry continue to offer the AIR MILES reward program.

Customers also continue to collect reward miles at Sobeys, Foodland and Lawtons Drugs in Atlantic Canada.

“Our customers have responded very positively to the AIR MILES Program in other provinces, and we are looking forward to adding the same value to our customers’ shopping experience in Ontario,” says Marc Poulin, president and chief executive officer, Sobeys Inc. “For the first time, we will have a national rewards program and we are delighted to partner with LoyaltyOne across Canada to provide a more rewarding experience in our stores.”

The Ontario Club Sobeys loyalty program and BMO Club Sobeys MasterCard will transition to the AIR MILES Reward Program in 2015.

The cross-Canada relationship provides Sobeys customers and AIR MILES Collectors the opportunity to earn even more AIR MILES reward miles for their everyday purchases at locations in all 10 provinces.

Collectors can redeem their reward miles for more than 1,200 rewards options, including travel and merchandise in addition to the Program’s instant redemption feature, AIR MILES Cash, which will be available at all Sobeys, Sobeys Urban Fresh and Foodland stores where AIR MILES reward miles are issued.“The expansion of our partnership with Sobeys over the past year, from Atlantic Canada and Quebec to Western Canada and now Ontario, has provided for even more customers to engage with the Program and benefit from its value,” says Andy Wright, president, AIR MILES Reward Program. “We are thrilled to grow and strengthen our long-standing partnership with Sobeys, one of Canada’s leading national grocers.”

Sobeys has been a valued Sponsor in the AIR MILES Reward Program for more than 15 years. Collectors can get more information on nearby Sponsors by visiting www.airmiles.ca.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 107 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people.

The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

About LoyaltyOne Co.
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne’s unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world’s most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America’s premier coalition loyalty program; a majority stake in European-based BrandLoyalty, one of the largest and most successful campaign-driven loyalty marketers outside of the Americas; and a working partnership with Latin America’s leading coalition program, dotz. LoyaltyOne is also the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com.

About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada’s premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 240 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

For More Information, Contact:
Sobeys Inc.: 902-752-8371, ext. 8455, cynthia.thompson@sobeys.com
AIR MILES Reward Program Media Office: 416-552-2352, mediaoffice@loyalty.com

Sobeys asks Canadians to share how better food choices have helped them live a better life for a chance to win a cooking lesson with Jamie Oliver in London

#BetterFoodForAll challenge asks how better food has inspired a better life

STELLARTON, NS, 2015-1-9 — /EPR Retail News/ — Since launching its Better Food for All platform in 2013, Sobeys has empowered Canadians to eat better, feel better and do better through a variety of better food experiences, including its #BetterFoodForAll challenges. Today, Sobeys announced a new challenge asking Canadians to share how better food choices have helped them live a better life for a chance to win a cooking lesson with Chef Jamie Oliver in London, England.

“We’re thrilled that Canadians have joined Sobeys and Jamie Oliver on a better food journey and we look forward to seeing how it has made a positive difference in their lives,” said Gillian Kerr, Vice President of Brand Marketing, Sobeys Inc. “This year, we’ll bring even more better food experiences to our stores that will help customers enjoy fresh and tasty food, shop for healthy and wholesome products, and make sustainable food choices.”

From now to March 26, Canadians who post a photo or video and a brief description showing how better food choices have helped them eat better, feel better and do better along with the hashtag #BetterFoodForAll on Twitter or Instagram will be entered into the contest. One person will win a trip for two to London, England to attend a cooking class hosted by Jamie Oliver. More information about the challenge, including contest rules, is available at www.betterfoodforall.com.

“It’s a new year Canada, a perfect time to reflect, so join me and Sobeys on our Better Food Challenge and show us how better food has helped your life,” said Jamie Oliver. “I can’t wait to hear your stories and look forward to meeting the winner later this year.”

Sobeys will continue to help Canadians explore the world of better food in 2015 with upcoming in-store campaigns including a ‘Power Up with Green’ promotion highlighting green produce through recipes and tips, and Eat Better customer contests to win a Vitamix blender each week, for eight weeks, from now until February 25.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 107 years. A whollyowned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

About Jamie Oliver
Jamie Oliver is a phenomenon in the world of food. Most famous for his EmmyAward winning television series, Jamie Oliver’s Food Revolution on CBC, Jamie has become a campaigner for better school food and food education. The Jamie Oliver Food Foundation has created an annual global day of action – Food Revolution Day www.foodrevolutionday.com – inspiring people all over the world to stand up for real food, and Canada has been one of the most active countries for the past two years.

His television programs are broadcast on Food Network Canada and the accompanying bestselling cookbooks are published by HarperCollins Canada. Jamie lives in London and Essex with his wife, Jools, and their children, Poppy, Daisy, Petal and Buddy.

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For further information, please contact:
Nicola McGroarty
High Road for Sobeys Inc.
Nicola.mcgroarty@highroad.com
416-644-2274