Mary Portas Brings Interior Inspiration To Rotherham Sofa Store

CSL, the sofa specialists, has introduced an innovative free interior design service at its Rotherham store following advice from high street shopping expert Mary Portas.

The idea for the new Inspiration Station, which allows customers to create a bespoke interior design mood board based around their preferred sofa, came after the store was featured on Channel 4’s ‘Mary Portas: Secret Shopper’ on Wednesday 25 January.

In the programme, Mary highlighted that she believed CSL should focus on increasing customer interaction. The company have used her feedback to invest £25,000 in creating the high-tech Inspiration Station, which works through an iPad app created in-house at CSL, in partnership with retail marketing specialists Valley.

The Inspiration Station lets customers choose from an extensive library of on screen images provided by retailers such as Amtico and Graham & Brown to explore a variety of coordinated flooring, wall coverings, paint colour options and fixtures that can enhance the look of their home.

Jason Tyldesley, managing director at CSL said: “We’re constantly striving to provide the best service possible to shoppers.

“The Inspiration Station ensures our customers are not only 100 per cent satisfied with their purchase, but that they also see how they can use their new furniture as a starting point to create their ideal living room. It’s also a great tool for anyone looking for expert interior design advice, and anyone is free to drop into the store to use the service free of charge.”

Via EPR Network
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CSL Creates 30 New Jobs With New Lincoln Store

Sofa specialist CSL is set to create 30 new jobs in Lincoln with the launch of a new home interiors store at St Mary’s Shopping Centre on St Marks Square.

The new store, which will open on Boxing Day, is CSL’s 18th in the North of England and represents an investment of £500,000. The new jobs at the store will include an in-store team, drivers, warehousing and admin staff, with further positions expected to become available in the future.

Jason Tyldesley, managing director of CSL, said: “We’ve invested significantly in our Lincoln store to offer our customers a sophisticated retail experience with high quality, contemporary products, knowledgeable staff, a slick ordering process and quick delivery.

“We train all of our staff at our training academy and they’ll all be equipped with the latest iPad technology to take customer orders in-store to create a quicker and more personalised service.

“Our shoppers can look forward to a friendly welcome, a big range of products and, once they’ve picked out what they want, completely stress-free delivery of their new sofas.”

CSL Lincoln will open at 10am on Boxing Day. There will be refreshments for customers, half price deals on a range of CSL sofas and also a prize draw to win £1,000 to spend in-store.

CSL, founded in 1984, operates 18 stores throughout the North of England and employs 550 people selling a wide range of different styles of sofas including leather sofas and corner sofas too. For more information, visit www.csl-sofas.co.uk.

Via EPR Network
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CSL, The Sofa Specialists, Comes To Stoke

CSL, the sofa specialists, is set to open its 17th home interiors store in Stoke.

The store, which opens its doors for the first time on Saturday 13 November with a special launch event, will offer CSL’s full range of sofas, soft furnishings and décor accessories.

Located in the Octagon Retail Park, the store will allow Stoke shoppers to experience the company’s commitment to quality first hand.

On the opening day, visitors to the store will be treated to a live band, refreshments and fantastic half price deals on a range of CSL sofas. They’ll also get the chance to enter a prize draw to win £1,000 to spend in the new store.

Jason Tyldesley, managing director of CSL, said: “We’re delighted to open our latest store, which really does have something for everyone, in Stoke, and look forward to welcoming lots of new CSL customers on launch day. Stoke currently has nothing like CSL.

“Whether you’re after stylish leather sofas, something in luxurious fabric, seating for your first home or corner sofas for your family of six, our sofas come in all shapes, colours and sizes, plus we’ve a great range of home accessories that can provide the perfect finishing touches.”

Via EPR Network
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