UNIQLO to unveil its newly remodeled store on Broadway Street in Soho on September 2

TOKYO, JAPAN, 2016-Sep-02 — /EPR Retail News/ — UNIQLO is pleased to welcome customers to its remodeled store on Broadway Street in Soho from 10 a.m., Friday, Sept. 2, nearly 10 years since the global flagship store first opened in 2006. Themed “A New Tokyo in Soho”, the store will connect the brand’s Japanese origins with the historic Soho neighborhood through local partnerships and a remodeled sales floor featuring multiple new ‘shops-in-shop’, each with its own specific focus on UNIQLO innovations in fabrics, designs and technologies.

“We look forward to re-engaging with our Soho neighbors and customers through the re-launch of our Soho Global Flagship Store,” said Hiroshi Taki, UNIQLO U.S.A CEO. “The new store will highlight the ‘everyday miracles’ that UNIQLO aims to continue to provide our customers – products and innovations to improve people’s lives.”

A New Tokyo in Soho – 10 Years of Everyday Miracles:
The three-story store has 28,000 square feet of sales floor space, and features 12 new shop-in-shop sections, each telling its own story about UNIQLO LifeWear.

Highlights of the new shop-in-shop concept include:

•Ready-to-Wear: Knits, featuring merino wool, with jackets and bottoms for everyday style.

Get Moving: Performance technology like Blocktech coats and Dry Sweat active wear, made to wick away moisture. Bicycles by tokyobike will also be on display for an active atmosphere.

Design Studio: Women’s flannel shirts, merino sweaters, and wool outerwear will be displayed alongside measuring tapes and a vintage sewing machine to highlight the UNIQLO design process and its commitment to great fabrics and patterns.

Supima Perfection: The world’s finest cotton T-shirts in a variety of styles set alongside traditional Japanese tea ceremony tools to invoke the ethos of ‘simple made better.’

Living Well: Innerwear items and fluffy fleece displayed with candles to create a relaxed environment while shoppers browse for comfort wear.

•Tokyo Newsstand presents the latest of Japanese fashion, lifestyle and design with over 60 magazine titles piled high in a variety of genres for every audience. The iconic men’s fashion magazine, Popeye, is one of the feature publications.

Sales Promotions Sept. 2-5:
To celebrate its 10 years in the U.S., UNIQLO Soho is offering $10 off core favorites on the first weekend of trading, including Ultra Light Down Jackets, Extra Fine Merino sweaters, flannel shirts and jogger pants.

Opening Highlights:

Giveaways Sept. 2-5:
The first 1,000 customers in the store on each day of the long weekend will receive a mystery gift card ranging from $5 to $100.

The first 25,000 customers will all receive a limited edition UNIQLO x Pintrill pin upon purchase, designed specifically to commemorate the re-launch of the store.

Promotions from Participating Local Restaurants Sept. 2-18:
Participating local restaurants and bars in the neighborhood will offer UNIQLO beverage coasters free-of-charge, and customers will receive $10 off any purchase of $50 or more at the UNIQLO Soho store when redeeming their coaster (only one coaster can be used per customer).

In-store Vending Machine Sept. 1-5:
Customers can post to Twitter about ‘A New Tokyo in Soho’ to activate the “vend” feature at this special Japanese-style vending machine. Prizes range from candy wrapped like sushi, gift cards for local Japanese restaurants, Matcha latte art by Mr. Hiroshi Sawada, and a grand prize bicycle, provided by tokyobike – a small, independent bicycle company founded in Tokyo, with a shop located steps from the UNIQLO store in Soho.

Matcha:
During opening weekend, and every weekend in September, customers can enjoy complimentary iced matcha green tea lattes and other signature matcha drinks, courtesy of MatchaBar. MatchaBar is a family-owned business founded in Brooklyn, serving ceremonial grade matcha sourced directly from an independent family farm in Nishio, Japan. The pop-up stand will be located on the ground floor in front of the mezzanine.

In-store Events & Local Partnerships:
In honor of Soho’s rich artistic history, UNIQLO will engage with its neighborhood through regular events around cultural moments, with the store’s mezzanine level working as an exhibition space, reminiscent of a Soho artist’s loft. The space will feature products like SPRZ NY (Surprise New York), a collaboration between UNIQLO and MoMA that gives access to iconic artists such as Andy Warhol, Ketih Haring and Jean-Michel Basquiat.

UNIQLO Soho will also engage with neighborhood shops, restaurants and businesses, partnering on events and promotions, as well as local nonprofit organizations such as Free Arts NYC and municipal agencies, including the NYC Department of Homeless Services.

To learn more about “A New Tokyo in Soho,” visit: www.uniqlo.com/us/uniqlo-soho

Engage on social media with the hashtag, #UniqloSoho.

Source: Uniqlo

 

“A New Tokyo in Soho”: Japanese apparel retailer UNIQLO to unveil new store in Soho on September 2

TOKYO, JAPAN, 2016-Aug-12 — /EPR Retail News/ — “A New Tokyo in Soho” is the theme of the new UNIQLO store that will be unveiled on September 2 in Soho. Japanese apparel retailer UNIQLO opened its first global flagship store in 2006 with the concept “From Tokyo to Soho,” and after ten years, renews its engagement with one of New York’s most vibrant local communities. Through the re-modeled store, UNIQLO will once again bring the very latest in Tokyo creativity, innovation and shopping experiences to Soho.

“Introducing the UNIQLO brand in the U.S. and opening the very first global flagship store in Soho in 2006 were important milestones in the company’s plans to expand internationally. During the past ten years, Soho has evolved as an important hub of design, creativity and art, and UNIQLO too has grown in the community. ‘A New Tokyo in Soho’ symbolizes a celebration of our first ten years and our commitment to deepen our roots in the community over many years to come. By engaging with the neighborhood in new and exciting ways, we wish to contribute to the next phase of Soho’s growth,” said Hiroshi Taki, UNIQLO U.S.A. CEO.

A New Tokyo in Soho
The renovated store will feature multiple shop-in-shop areas, each telling a story that highlights UNIQLO LifeWear and the company’s passion for innovation. The shop promoting performance items such as Ultra Light Down and Jogger Pants will focus on functionality, while another will celebrate the art of design, emphasizing the care and attention UNIQLO dedicates to fabrics like cashmere and the patterns of flannel. A new shop will bring Japanese urban style together with Soho street style, through classic items like denim and oxford shirts. In addition, this shop will present the best of Japanese styling through a special partnership with Popeye magazine, Japan’s iconic men’s fashion and lifestyle print publication.

In honor of Soho’s rich artistic history, UNIQLO will engage with its neighborhood through regular events around cultural moments. The store’s mezzanine level will work as an exhibition space, evoking images of a Soho artist’s loft and featuring products like SPRZ NY (Surprise New York), a collaboration between UNIQLO and MoMA that gives access to iconic artists such as Andy Warhol, Keith Haring, and Jean-Michel Basquiat.

UNIQLO Soho will also partner with local stores and restaurants, and the company will extend its relationships with local non-profit organizations such Free Arts NYC and municipal agencies, including the NYC Department of Homeless Services. UNIQLO already collaborates with the NYC Department of Homeless Services throughout the city by donating winter clothes to underprivileged youth as part of A Warm Gesture program, in addition to providing other clothing donations, art and job-experience workshops.

Renovation work at UNIQLO Soho began in July and will continue through the end of August. The store will close from August 22 and will re-open to customers on September 2.

To learn more about “A New Tokyo in Soho,” visit http://www.uniqlo.com/us/uniqlo-soho.

UNIQLO in New York City:

•In addition to Soho, UNIQLO occupies a prominent location on 5th Avenue and 53rd Street, and on 34th Street. The 5th Avenue and 34th Street stores opened in October 2011.

•In May 2013, UNIQLO became a multi-year, corporate sponsor of MoMA, home to one of the world’s greatest collections of modern and contemporary art. At that time, UNIQLO began its sponsorship of the Friday night free admission program, which is known as “UNIQLO Free Friday Nights.” Since the start of the partnership, over one million visitors have enjoyed free admission at MoMA.

•In March 2014, UNIQLO launched SPRZ NY (Surprise New York), a new global project featuring a collection of modern art-inspired fashion products that are intended to surprise New York and the world. In partnership with MoMA, the second floor of the Fifth Avenue store was remodeled to resemble a museum, with special areas for each artist and framed displays of T-shirts and other items. In another first, Starbucks opened an outlet at the location, creating a space to drink coffee and enjoy art. The products resulting from the partnership are today available at UNIQLO stores worldwide.

•In September 2014, UNIQLO began its quarterly T-shirt making workshop in partnership with Free Arts NYC and the NYC Department of Homeless Services. For these workshops, UNIQLO invites up to 50 children who are living in the city’s homeless shelters to the Fifth Avenue store to learn about the lives and works of artists who are featured in the SPRZ NY collection. At the same time, children create their own works of art on T-shirts, guided by professional art educators from Free Arts NYC and assisted by UNIQLO volunteers.

Source: Uniqlo