Trax brings its full suite of retail solutions to Greater China market

Trax will help CPGs and retailers operating in the Greater China Region (GCR) gather real-time intelligence on how their products are performing in store, and optimize their in-store execution to drive smarter sales strategies.

SINGAPORE, 2018-Feb-03 — /EPR Retail News/ — Trax, the leader in computer vision and analytics for the retail and consumer goods industry, today (January 31st, 2018) announces its entrance into the Greater China market. Trax, which operates in over 50 countries and works with global Consumer Packaged Goods (CPGs) manufacturers and retailers, brings its full suite of solutions to this competitive, and rapidly changing market.

Trax’s breakthrough computer vision and analytics platform turns photographs of retail shelves into insights that can be used to improve in-store execution strategies. This ability to digitize the physical world of retail means that CPGs and retailers operating in the Greater China Region (GCR) can gather real-time intelligence on how their products are performing in store, and optimize their in-store execution to drive smarter sales strategies.

Trax is expanding its operations quickly in the GCR with the strong support of its investor, global private equity firm, Warburg Pincus. Trax expects to replicate the success it has seen in the US market, where it has grown exponentially in the past 18 months, and has now established offices in San Francisco, New York and Atlanta. This latest announcement from Trax follows its recent acquisition of Quri, the leader in crowdsourced in-store conditions data for the CPG industry.

“Trax has built impressive momentum over the past year, with strategic partnerships, acquisitions and solid growth in global markets. China’s retail market is one of the largest in the world and we believe this is the right time for Trax to enter”, said Nancy Wang, Managing Director of Greater China Region at Trax. “The company is already serving many global companies like Coca-Cola and P&G in the market and we have had a very positive reception from local Chinese giants in the industry. As a result, we plan to open offices in Beijing, Shanghai and major cities throughout China. Not to mention, we are exploring the possibility of developing a large support center in China to support Trax’s projects globally.”

The Chinese retail landscape is becoming increasingly complex and requires CPG and retailers to ensure that they have full visibility of how their products perform across different store types. They need to be able to quickly identify issues such as out-of-stock items, incorrect shelf plans and improve speed-to-shelf for new product launches.

Trax is the only company in the world that has a fully automated, real-time platform for SKU level recognition that can work offline, or online. With Trax, global CPG clients see out-of-stock rates reduced by 10-15% and overall category sales increased by 3-5%.

“The Chinese retail market is highly sophisticated and competitive, which is pushing CPGs to excel, innovate and differentiate. Trax offers these companies the ability to transform the way retail execution is conducted” said Joel Bar-El, CEO at Trax. “We bring a new digitized experience which did not exist before. And unlike other markets, China is exceedingly open to embrace this type of innovation and the numerous advantages which our technology, solutions and services brings.”

Notes to editors

About Trax

Trax is the world leader in computer vision solutions and analytics for retail, ranking in the top 25 Fastest Growing Companies on Deloitte’s Technology Fast 500 list. The company enables tighter execution controls in-store and the ability to leverage competitive insights through their in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale. Trax does this using smartphones and tablets to gain actionable shelf analytics in real-time. With over 175 clients, in over 50 countries, top brands such as Coca-Cola, AB InBev, Nestle, Henkel, PepsiCo and many more, leverage Trax globally to manage their in-store execution and increase revenues at the shelf. Trax is headquartered in Singapore with offices worldwide. To learn more about Trax, please visit

Press Contact:

Fei Fei Ho
Global VP Marketing & Communications
+65 9775 5569

Source: Trax

FedEx shipping services and solutions now available at 1,513 Office Depot and OfficeMax Locations

BOCA RATON, Fla., 2016-Aug-31 — /EPR Retail News/ — Office Depot, Inc. (NASDAQ: ODP), a leading global provider of office products, services, and solutions, through its Office Depot and OfficeMax brands, today (August 30, 2016) announced the expansion of its relationship with FedEx (NYSE: FDX), which, beginning Sept. 2, is offering customers in 1,513 retail locations throughout the country access to FedEx shipping services and solutions.

The convenience of Office Depot’s retail store footprint and extended hours—open early in the morning, late at night and on weekends—combined with the FedEx global network makes the company’s stores a one-stop-shopping and shipping destination for customers—individual, business, small business and more.

FedEx has teamed up with OfficeMax stores since 2009 to provide convenient access to its portfolio of offerings including FedEx Express®, FedEx Ground® and FedEx® International services. In addition, customers will have access to a number of additional service options, including signature confirmation and Saturday delivery.

“The seven-year relationship with FedEx has proven to be beneficial not only for our companies, but for the customers we serve,” said Ron Lalla, executive vice president of merchandising for Office Depot, Inc. “We have seen an increase in the use of FedEx shipping services and solutions in our OfficeMax retail stores, and look forward to rolling them out to our entire chain early next month.”

Customers have the flexibility and convenience of choosing from these service and solution options in all Office Depot and OfficeMax retail stores:

  • Express, International, Ground (1-5 days depending on location)
    • FedEx Express – FedEx First Overnight®, FedEx Priority Overnight®, FedEx Standard Overnight®, FedEx 2Day A.M.®, FedEx Express Saver®
    • FedEx International Priority®, FedEx International Economy®, FedEx International Ground®
    • FedEx Ground – FedEx Ground® Commercial, FedEx Home Delivery®

Not only can customers drop off packages as late as 9 p.m., Monday through Friday, 8 p.m. on Saturday, and 7 p.m. on Sunday in most Office Depot and OfficeMax locations, but FedEx Ground is also faster to more locations than its primary competitor.

In addition, retail store associates will prepare packages including shipping documents for customers, and accept pre-labeled FedEx Express and FedEx Ground packages for drop-off.

“With this expansion, FedEx is significantly increasing the number of locations that give busy customers convenient new options to ship and drop off packages,” said Randy Scarborough, vice president of marketing at FedEx. “FedEx is proud to work with nationally-recognized retail brands like Office Depot and OfficeMax.

For more information, visit your local Office Depot and OfficeMax retail store or find one nearby online.

About Office Depot, Inc.
Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school or car.

Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.

The company has annual sales of approximately $14 billion, employs approximately 49,000 associates, and serves consumers and businesses in 59 countries with approximately 1,800 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, franchisees, licensees and alliance partners. The company operates under several banner brands including Office Depot, OfficeMax, Grand & Toy, and Viking. The company’s portfolio of exclusive product brands include TUL, Foray, Brenton Studio, Ativa, WorkPro, Realspace and HighMark.

Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select Market under the symbol ODP. Additional press information can be found at:

About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $58 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 400,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit

Julianne Embry

FedEx Corp.
Jonathan Lyons

Source: Office Depot, Inc.