Starbucks teams up with French fashion house Paul & Joe for spring merchandise collection

Starbucks teams up with French fashion house Paul & Joe for spring merchandise collection

 

Seattle, 2017-Mar-23 — /EPR Retail News/ — This is what happens when a fashion house meets a coffeehouse.

Starbucks has collaborated with acclaimed French fashion house Paul & Joe to offer a curated collection of exclusive designer merchandise to celebrate the spring season. Designed exclusively for Starbucks and available only for a limited time, the 2017 Paul & Joe + Starbucks® Designer Collection will be offered at Starbucks stores throughout Asia.

The merchandise features Paul & Joe Founder Sophie Méchaly’s beloved cat Gipsy, her inspiration and the symbol of the fashion house. Pastel colors and images of cherry blossoms and butterflies help round out the designs.

“The cherry blossoms represent my favorite season in Japan,” said Méchaly. “I really enjoy the landscape in Asia. It’s like a true fairytale.”

In 2016, Starbucks Taiwan collaborated with Paul & Joe to create a merchandise collection to celebrate its 20th anniversary. Due to the collection’s popularity, Starbucks worked with Paul & Joe again in 2017 to design merchandise for broader distribution.

“This partnership with Starbucks is ideal as Paul & Joe is more than just a fashion brand. Our brand represents individuality and sophistication while maintaining a sense of fun, which our customers love,” said Méchaly.

“We are thrilled to be introducing this collection, the latest in a series of Starbucks partnerships with leading designers to inspire and delight our customers as they express their passion for fashion,” said Michele Waits, Starbucks vice president of Marketing and Category for the China and Asia Pacific Region.

The 2017 Paul & Joe + Starbucks® Designer Collection includes:

Paul & Joe + Starbucks® Double Walled Mugs

This 12-ounce, double wall, new bone China ceramic mug has a plastic lid and features the Paul & Joe iconic cat design, falling cherry blossom petals and butterfly artwork.

Paul & Joe + Starbucks® Tote

A cotton tote bag featuring the Paul & Joe iconic cat design and falling cherry blossom petals artwork.

Paul & Joe + Starbucks® Tumbler

This 16-ounce stainless steel tumbler with plastic lid features the Paul & Joe ionic cat design and falling cherry blossom petals artwork.

MEDIA CONTACT:

Global
Phone: 206 318 7100
Email: press@starbucks.com

SOURCE: Starbucks Corporation

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Starbucks in Taiwan to feature merchandise co-created with Paris fashion designer, Sophie Méchaly

TAIWAN, 2016-May-12 — /EPR Retail News/ — Starbucks in Taiwan will feature merchandise co-created with Paris fashion designer, Sophie Méchaly, the founder of the international brand Paul & Joe.

“We have been looking for an opportunity to find a popular fashion brand with a strong art sense to create a new series of summer fun merchandise,” said John Hsu, president, Starbucks Taiwan. “We wanted to give our coffee-related merchandise a unique style and attitude for summer and Paul & Joe fit the bill.”

In 1995, Méchaly founded Paul & Joe, which operates several dozen boutiques and hundreds of retail stores around the world. Méchaly’s signature designs are young, fun and colorful, exhibited by her clothing, shoes and accessories for both men and women.

Several of the Starbucks merchandise designs feature a Chinchilla Persian cat that Méchaly owns. Crabs and fish are also featured in the artwork to represent the beaches in the Mediterranean, near her childhood home.

 

This new merchandise is available for a limited time in Starbucks® stores in Taiwan, beginning May 11.

For more information on this news release, contact the Starbucks Newsroom

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Starbucks in Taiwan to feature merchandise co-created with Paris fashion designer, Sophie Méchaly

Starbucks in Taiwan to feature merchandise co-created with Paris fashion designer, Sophie Méchaly