LATVIA: Apranga Group opens newly-renovated multibrand concept CITY in Spice shopping mall in Riga

LATVIA: Apranga Group opens newly-renovated multibrand concept CITY in Spice shopping mall in Riga


Vilnius, Lithuania, 2017-Mar-21 — /EPR Retail News/ — On March 17th Apranga Group, the largest fashion retailer in the Baltics, opened newly-renovated multibrand concept CITY in the shopping mall Spice in Riga. Store covers 529 sq. m. gross area and reflects the newest architectural concept.

“Latvia was the first Apranga Group foreign market, which we entered with big potential 14 years ago. At the moment we operates 47 stores in this country and see potential to grow in Latvian market, expand with new and already existing stores. Our main aim is to tailor our stores to growing customers’ needs and this new concept is the best example of that”, – Rimantas Perveneckas, the General Manager of Apranga Group, says.

In this new concept CITY store luxoriuos elegance is closely intertwined with the feeling of modernity. The use of neutral, earth colours, natural stone floors, the perfect combination of glass and metal gives an aesthetic look and reflect the latest worldwide known architectural trends of modern elegance.

CITY store concept is dedicated to the independent, cosmopolitan, urban customer, who likes modern classics with light touch of fashion.This newly renovated CITY in Spice offers the wide range of well-known European brands of clothes and accessories, which are already tested by time and customers.

There will be presented collections of Strellson, Joop, Sand, Emme, Betty Barclay, Piere Cardin, Ted Baker, Gerard Darel, Roy Robson. Customer also will find extended collection of bags and accessories by Coccinelle, Furla and Michael Kors. Store will also bring new brands Antonelli Firenze from Italy and Lithuanian designer brand D.Efect into Latvian market.

Currently Apranga Group operates a chain of 183 stores in the Baltic States: 107 in Lithuania, 47 in Latvia and 29 in Estonia. At the level of monobrand stores Apranga Group cooperates with a number of internationally known brands like Burberry, Emporio Armani, Armani Jeans, Ermenegildo Zegna, Hugo Boss, Max Mara, Weekend MaxMara, Zara, Zara Home, Massimo Dutti, Bershka, Pull and Bear, Stradivarius, Aldo, Mango, s.Oliver, Karen Millen and others. In addition, the multibrand concepts Apranga, Aprangos galerija, Moskito, City, Mados Linija, Nude are developed in Lithuania, Latvia and Estonia. Apranga group has partnership with approximately 200 brands and suppliers. Shares of Apranga are listed on Baltic equity list on the NASDAQ OMX Vilnius Stock Exchange.

Saulius Bačauskas
APB Apranga Finance and Economics Director

Tel. +370 5 2390 808, +370 5 2390 843
Fax. +370 5 2390 800

Source: Apranga