SPAR Slovenia a proud sponsor of the EuroBasket Champions

Slovenia, 2017-Nov-15 — /EPR Retail News/ — SPAR Slovenia has been the sponsor of the national basketball team for 17 years and this year’s sponsorship was extra special with the team being crowned European Champions at the EuroBasket finals in Istanbul.

There were more than 7,000 Slovenians in the stands to support their team and watch them beat rivals, Serbia, 93:85. This was the biggest win in the history of Slovenian sport and it triggered a wave of euphoria amongst Slovenian sports fans.

Along with it being an historical sporting win for the small country of Slovenia, the event itself was also historical in terms of television viewership as the final was the most-watched sports programme in the history of Slovenian television. In addition to this, the medal ceremony was the most-watched of all TV broadcasts in Slovenia since the introduction of ratings. With the SPAR Brand visible on all player shirts, the awareness that this kind of viewership generated is immense.

Following the win in Turkey, 20,000 Slovenians flocked to the Congress square in the country’s capital, Ljubljana, to welcome home their champions, crying out the popular chant: “He who isn’t jumping, isn’t Slovenian!”

SPAR Slovenia was extremely proud to have sponsored the team and be a part of this historic win after 17 years of partnership.

Watch the Best of Slovenia here from the EuroBasket Championships 2017.

SPAR Slovenia – Basketball idols from SPAR International on Vimeo.

For more sports sponsorship related news, follow this link.

About SPAR Slovenia:

SPAR Slovenia, operated by ASPIAG (Austria SPAR International AG), was founded in 1992. SPAR Slovenia has become a key employer in the country, with a Distribution Centre, bakery and corporate owned stores providing employment opportunities.

Two store formats dominate in Slovenia: INTERSPAR Hypermarkets and SPAR Supermarkets. SPAR is one of the most trusted companies in the country with Nielson research placing SPAR first in terms of freshness, quality and range.


SPAR International
Tel: +3120 626 6749

Source: Spar International

Publix Super Markets: City of Lakeland, the Detroit Tigers and the Lakeland Flying Tigers sponsor the naming rights of Tigertown field

LAKELAND, Fla, 2016-Aug-12 — /EPR Retail News/ — Publix Super Markets is pleased to announce support of the City of Lakeland, the Detroit Tigers and the Lakeland Flying Tigers by sponsoring the naming rights of Tigertown field. The $3 million sponsorship is payable over the next 15 years. On Feb. 9, 2017 — first day of the 2017 Major League Baseball spring training season — the stadium will be renamed Publix Field at Joker Marchant Stadium. The naming rights will continue through 2036.

“Lakeland is where our roots are, and we are proud of our long-standing relationship with the City of Lakeland and Tigertown,” said Brian West, Publix Lakeland media and community relations manager. “We are honored to have an opportunity to help keep America’s pastime alive and well in this great city.”

The Publix sponsorship will assist with the redesign and updates to the complex, which include

  • A 72,000-square foot player development facility to house Major and Minor League clubhouses (largest in the Grapefruit League)
  • A new state-of-the-art High Definition video scoreboard will sit atop the enhanced Berm in left field
  • The “new Berm” will feature a unique food and beverage destination
  • Improved and realigned seating areas, including additional shading
  • A 360-degree walk around design offering fans great sightlines and a constant view of the game
  • Upgraded concessions and new vending areas offering a variety of menu items
  • New artificial field surface in the Minor League complex and
  • Improvements throughout the complex to assist in player development and rehabilitation.

“This is a great day and we are very excited to have Publix Super Markets as the naming sponsor for what will now be Publix Field at Joker Marchant Stadium. Publix Super Markets is synonymous with Lakeland and we can’t wait to see their name in the outfield,” said Mayor Howard Wiggs. “We have a dedicated team overseeing construction of the stadium and once the project is complete, we will have one of the finest Spring Training facilities in all of Major League Baseball.”

Bob Donahay, Director of Parks & Recreation said, “The construction and design team has been working day and night on the Tigertown complex so it will be ready for the opening day of Spring Training. The partnership with Publix Super Markets will allow us to complete the vision and we look forward to showcasing Lakeland’s very own field of dreams.”

“The Detroit Tigers thank Publix, the City of Lakeland, Polk County and the State of Florida for sharing our vision and commitment to provide a first-class entertainment experience and a point of destination for Tigers and all baseball fans to enjoy,” said Duane McLean, Tigers’ Executive Vice President of Business Operations. “The history both the Tigers and Publix have in Lakeland is historic and unique. Publix Field at Joker Marchant Stadium will symbolize how deeply rooted and invested both the Tigers and Publix are within the Lakeland community for many years to come.”

Named in honor of the late Joker Marchant, a former Lakeland Parks and Recreation Director, Joker Marchant Stadium was used by the Detroit Tigers for Spring Training for the first time in 1966.


Phone: 800-242-1227

Source: Publix

OMEGA Watches to be US PGA Timekeeper

Already a sponsor of numerous golfing tournaments around the world, OMEGA Watcheshas renewed and expanded its links with the US PGA Tour.

The Swiss watches brand has signed a five year deal to be the organisation’s Official Timekeeper. The new partnership will be launched at the 2011 PGA Championship at the Atlanta Athletic Club which begins on 8 August and will run through to the PGA’s Centennial year celebrations in 2016.

The new deal will encompass two of golf’s best known events, the PGA Championship and the Ryder Cup, alongside a number of popular subsidiary contests. The commitment from the watch manufacturer includes advertising on TV broadcasts of the sport and marketing support for the PGA’s Player development efforts.

As the Official Timekeeper of The PGA of America, the company will also provide timings and other support to the Senior PGA Championship, the PGA Championship and Grand Slam of Golf, and the Official Licensee of the 2012 and 2014 Ryder Cup. The sponsor also allows the manufacturer presenting Sponsor rights at certain events and the status of Official Timekeeper of the Professional National Championship.

As well as organising prestigious golf events, the US PGA also organises representation and accreditation for the 27,000 men and women PGA professionals who work with golf clubs as golf tutors, course managers and other associated roles.

OMEGA watches also supports golf outside of the United States, serving as title sponsor of the European Masters, the Mission Hills World Cup of Golf and the OMEGA watches Dubai Desert Classic. The roster of Brand Ambassadors includes a number of current golf stars such as Sergio Garcia and Michelle Wie and one of the game’s all-time greats, Greg Norman.

With a rich history in sports timekeeping, OMEGA watches has served as Official Timekeeper at 24 Olympic Games since 1932. It has extended its agreement with the International Olympic Committee through to 2020.

OMEGA watches are available at the Watch Hut, the UK’s largest watch website, at

Via EPR Network
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