Silverstone (UK), 2016-Jul-11 — /EPR Retail News/ — Luxottica Group S.p.A. (MTA: LUX; NYSE: LUX), a leader in the design, manufacture, distribution and sale of fashion, luxury and sports eye wear and owner of the iconic sunglasses brand Ray-Ban, announces a sponsorship agreement with Ferrari S.p.A..
Ray-Ban, the most popular eye wear brand in the world, signed a high-profile agreement as sponsor of Scuderia Ferrari, to be unveiled during the Formula One weekend in Silverstone, UK. As part of the sponsorship, the Ray-Ban logo will appear on SF16-H Ferrari’s Formula One car liver
Throughout its more than seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music, art and film, as an internationally recognized symbol of movie stardom and accessory to cultural icons everywhere. The brand has had a distinct and lasting influence on international culture and lifestyle and represents undisputed successes through its heritage, excellence and global recognition. Tradition, innovation and fearlessness are the key elements that set the roots of the brand since 1937. With this sponsorship, the Ferrari racing red and the RayBan red merge into one single color putting the champion eye wear brand in a prime position in Formula One.
Leonardo Del Vecchio, Luxottica Group’s Executive Chairman said: “We are celebrating today a breakthrough partnership. We are honored to become part of the Ferrari family – a brand that perfectly reflects and embodies the same characteristics that give Ray-Ban its icon status: authenticity, cultural relevance and excellence”.
Luxottica Group S.p.A.
Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Michael Kors, Prada, Ralph Lauren, Tiffany & Co. and Versace. The Group’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of over 7,200 stores, with LensCrafters and Pearle Vision in North America, OPSM and LensCrafters in Asia-Pacific, GMO in Latin America and Sunglass Hut worldwide. In 2015, Luxottica posted net sales of approximately Euro 9 billion and approximately 79,000 employees.
Additional information on the Group is available at www.luxottica.com.
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