Zaandam, the Netherlands, 2014-10-23— /EPR Retail News/ — To mark the opening of its new sportswear store, bol.com today launched an auction of 14 items signed by some of the Netherlands’ best-known sportspeople. All proceeds will go to Spieren voor Spieren (“Muscles for Muscles”), the Dutch charity that raises awareness for spinal muscular atrophy as part of the charity’s “Wintertime Challenge” appeal.
Bol.com expands range with new sportswear store
Bol.com’s new sportswear store goes live today with 55.000 items of clothing and footwear. To date, bol.com’s Sports & Leisure category has been the place to go for all of customers’ sports and leisure equipment needs, from suitcases and bicycles to camping and hiking gear – some 20,000 items in all. By adding sportswear, bol.com has massively expanded its range and now offers both novice sportspeople and pros all they need to practice their sport.
Auction for charity
The collector’s items will be auctioned at a special page: bol.com/sportveiling. Bidding is open to anyone looking for a chance to own a signed item of clothing belonging to their favorite sports star and support a great cause at the same time. People can bid as often as theylike and don’t need to be bol.com customers.
The auction will close at Spieren voor Spieren’ Wintertime Challenge, the fundraising drive on October 25 and 26 that will see over 130 locations in the Netherlands host sporting events. Bol.com has committed to top up the auction proceeds with a €10,000 donation. The charity uses donations to invest in ground-breaking research into muscle ailments affecting children, setting up centers of expertise and funding fun days out for young sufferers and their families.
Daniel Ropers, bol.com’s General Manager, comments: “We’re delighted to have 14 special items of clothing to auction off at the same as opening our new sportswear store. So join us and rise to the Wintertime Challenge: help us raise as much money as possible for Spieren voor Spieren!”
Marjolein Bolhuis-Eijsvogel, Director of Spieren voor Spieren, adds: “This is the fourth year in a row that we’ll be running the Wintertime Challenge when the clocks are turned back from summertime to wintertime. The Challenge encourages companies and private individuals to take part in some kind of sporting activity to raise money for more research into muscular diseases in children. We truly appreciate the effort that bol.com is putting into this event and hope that by reaching their many millions of customers it’ll get even more people eager to contribute.”