Express introduces Express “Your Life, Your Dress Code” brand platform with the launch of its Spring 2017 campaign

Express introduces Express “Your Life, Your Dress Code” brand platform with the launch of its Spring 2017 campaign


COLUMBUS, Ohio, 2017-Mar-06 — /EPR Retail News/ — Express, Inc. (NYSE: EXPR) today ( Feb. 28, 2017) announced the Express “Your Life, Your Dress Code” brand platform with the launch of their Spring 2017 campaign.

The new brand platform celebrates the customer who is progress-driven and leverages their passions and values to achieve both personal and professional success. This achiever attitude and spirit of optimism is at the core of Express brand values.

Express believes that fashion is inspiring, uplifting and fun, and that clothes can serve a higher purpose. Fashion can give the wearer the confidence to try new things, to meet new people, take on new challenges, reach beyond limits, and reflect passion and optimism for what’s next. Each individual has their own dress code, and Express delivers confident styles that allow each customer to embrace what’s next in their day and life. From day to night and college to career, Express stands for progress, helping each customer to get to the next level.

“Our ongoing mission is to inspire our customers—the innovators, game changers and go-getters—to emphasize and celebrate their own confident style,” said David Kornberg, Express president and CEO. “Whether they’re going on their first job interview or out for cocktails with friends, ‘Your Life, Your Dress Code’ is meant to encourage the Express customer to get to what’s next in their day and in their life.”

The first phase of “Your Life, Your Dress Code” will launch with the brand’s Spring 2017 integrated marketing and advertising campaign that will premiere across digital, social media, broadcast and in-store platforms beginning March 2017 and will continue with upcoming collaborations and brand initiatives. The Express Spring Collection offers customers the quality, detail and fit that reflects what they have achieved and says they’re ready for what’s next.

Customers can explore new spring styles for their dress code beginning March 2017 at Express stores nationwide and online at Get in on behind-the-scenes action by following @Express on Instagram, Twitter, Snapchat and Facebook and @ExpressMen on Instagram.

About Express, Inc.:

Express is a specialty apparel and accessories retailer of women’s and men’s merchandise, targeting the 20 to 30-year-old customer. Express has more than 35 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The company currently operates more than 650 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. Express merchandise is also available at franchise locations in Latin America. Express also markets and sells its products through its e-commerce website,, as well as on its mobile app.

Media Contact:

Niki Starr
PR Manager

SOURCE: Express, Inc.


Nordstrom launches Spring 2017 campaign

SEATTLE, 2017-Feb-11 — /EPR Retail News/ — Nordstrom, Inc. launches a national brand campaign to celebrate the best of spring fashion. Shot by photographer and rising star Petra Collins, the campaign will debut on February 6 in the U.S. and Canada with print, digital, social, out of home and video components.

Collins shot the series on 35mm film to capture the retailer’s most inspirational looks for men and women through her signature dreamy and hyper-feminine lens. It tells a fashion story inspired and invigorated by the female perspective, depicting that point-of-view through layers of diversity – in age, ethnicity, identity and experience.

The campaign vision and concept was developed by Olivia Kim, Vice President of Creative Projects at Nordstrom, whom along with her creative team knew the art world favorite Collins could bring that vision to life.

“We see the brand campaigns as our opportunity to tell our most fashion-forward story,” said Kim. “We want it to feel approachable, but still aspirational enough that our customers get excited about the season. We selected some of our favorite looks to showcase, but alongside that we wanted to make a statement about self-confidence, empowerment and authenticity.

“With Collins, we selected a group of models and non-models alike to help tell a story of togetherness and unity, as if to say we are all here as one. As a young woman, Petra has such a strong and captivating voice, and an incredible way of articulating what she believes in through her camera lens. Her photos capture moments that are real and honest, and for this we think she is a great person to express fashion for 2017 in a way that feels strong, powerful and beautiful.”

Collins, Toronto-born photographer and curator, has been featured in numerous art exhibitions and magazines such as Vogue, Purple, i-D, Rookie, Vice, Wonderland, Dazed & Confused, Elle, and LOVE. She has photographed campaigns for COS, Calvin Klein, Levi’s, Adidas, and Stella McCartney, among other brands. She was cast in a supporting role on the television show Transparent, and has produced dozens of short films and videos of her own. As a model, she has appeared in campaigns for Calvin Klein and Gucci.

Kim joined Nordstrom in February 2013, and under her Creative Projects umbrella focuses on creating energy, excitement, and inspiration through curated partnerships, concept shops and developing new experiences for customers. With her creative mind and unique perspective as a merchant, Kim took on the role of setting the vision for the company’s brand campaigns in Spring 2016, the retailer’s first in 15 years. Following her inaugural “See Anew” campaign, “We Are Here” from Fall 2016, and “Love, Nordstrom” from the holiday season, the launch of the latest brand campaign for Spring 2017 marks her fourth developed for Nordstrom.


Belstaff J.W.Anderson Shrimps
Chloé Kate Spade Simone Rocha
Dress the Population Marni Stella McCartney
Ellery Marques’ Almeida Undercover
Gucci Molly Goddard Y/Project
Isa Arfen Rachel Comey Y-3

About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 349 stores in 40 states, including 123 full-line stores in the United States, Canada and Puerto Rico; 215 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores. Additionally, customers are served online through, and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at and its seven clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

Anna Brown
Nordstrom, Inc.

Source: Nordstrom, Inc.

Joe’s taps on top model Taylor Hill for its Spring 2017 campaign

Joe’s taps on top model Taylor Hill for its Spring 2017 campaign


LOS ANGELES, Calif., 2017-Feb-10 — /EPR Retail News/ — Joe’s unveiled its newest ad campaign starring top model and social media influencer Taylor Hill. The campaign marks the launch of a long-term partnership which features Taylor Hill as the new face of Joe’s in addition to a series of capsule collections, which she will co-design with the brand.

The Joe’s Spring ’17 campaign was shot by photographer and director Mario Sorrenti and styled by George Cortina in New York City. The creative team, led by Joe’s Founder and Creative Director Joe Dahan set out to depict a fresh and authentic vibe, highlighting the label’s newest denim silhouettes, knits, and outerwear offerings for women.

“As soon as we saw Taylor we knew she embodied the ultimate Joe’s girl – confident, feminine, and strong with a bit of rebellion,” explained Joe Dahan. “Beyond being the face of our brand, we are very much enjoying collaborating with her on the creative projects we have in the works that we will be unveiling later this spring.”

Suzy Biszantz, President and CEO of Joe’s added, “This is the first-time Joe’s is doing a capsule collection and we are thrilled to team up with Taylor. She brings a tremendous amount of energy and passion for craftsmanship, design and fabric and is the perfect partner to bring Joe’s newest offerings to life.”

The Spring campaign highlights the newest denim fits and washes from the label, which are available at leading retailers including Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Neiman Marcus as well as at Joe’s freestanding boutiques and online at

“I’m super excited about the campaign launch,” said Hill. “Working with the team, and of course, Mario, has been an awesome process, and it’s amazing to see it live!”

Among the styles Taylor is photographed wearing are the Charlie high rise skinny crop jeans in Neelam wash and the Naomi tank in White Fawn paired with Cut-Off Shorts in Thula wash.

Jameel Spencer, Fashion Division President at Sequential Brands Group (Nasdaq:SQBG), owner of the Joe’s brand stated, “Our partnership with Taylor allows us to tap into the new generation of super focused, modern women and at the same time continue to grow the Joe’s brand by introducing incredible product and compelling content that speaks to our core consumer.”

Joe’s Spring campaign will launch in March across multiple digital platforms and outdoor advertising will run in Los Angeles, New York and Chicago. A campaign film and additional creative content will be featured on

Founded in 2001 by Creative Director Joe Dahan, Joe’s redefines everyday style with its inherently LA sensibility and distinctive rock + roll point-of-view. With an emphasis on offering the perfect fit for everybody, the brand takes a revolutionary approach to denim and sophisticated classics, incorporating the very latest in technology to offer product that is beautiful, innovative and fits flawlessly.

A global brand, Joe’s is available coast to coast at fine department stores and specialty boutiques in the USA and internationally. In addition, Joe’s has 18 company-owned boutiques located in top domestic markets such as New York, Los Angeles and Miami.

Website: // Instagram: @joesjeans

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories, which includes the Joe’s brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: To inquire about licensing opportunities, please email:

Media Contacts:

For Sequential Brands Group
Jaime Cassavechia
(212) 518-4771 x108

Source: Sequential Brands Group/globenewswire