Baskin-Robbins announces free sample of its Mint Chip ‘n OREO® Cookies Milkshake on St. Patrick’s Day

Baskin-Robbins announces free sample of its Mint Chip ‘n OREO® Cookies Milkshake on St. Patrick’s Day

 

Celebrate St. Patrick’s Day and Easter with Baskin-Robbins’ spring lineup of ice cream treats

Canton, MA, 2018-Mar-05 — /EPR Retail News/ — This St. Patrick’s Day, Baskin-Robbins’ guests will find themselves luckier than ever because at participating shops nationwide the brand will be offering a free sample of its Mint Chip ‘n OREO® Cookies Milkshake on Saturday, March 17 from 3 p.m. – 7 p.m. Baskin-Robbins struck gold with this milkshake flavor combination which is made with two of its most popular flavors – Mint Chocolate Chip and OREO® Cookies ‘n Cream – blended into a rich, minty treat that guests will love.

The Mint Chip ‘n OREO® Cookies Milkshake is just one of Baskin-Robbins’ featured milkshake flavor combinations, and with the brand’s wide variety of premium ice cream flavors, the milkshake possibilities are endless. Guests are encouraged to become “milkshake mixologists” and create new milkshake flavors all their own by blending two of their favorite ice creams into one tasty shake. They can also share their milkshake flavor combinations with Baskin-Robbins on social using the hashtag #BRShakeItUp.

For those looking for additional inspiration, guests can try the following milkshake flavor mash-ups featuring combinations of Baskin-Robbins’ famous ice cream flavors:

  • Chocolate-Covered Strawberry: World Class® Chocolate and Very Berry Strawberry ice creams come together to mimic this classic treat in every sip.
  • Caramel Nut Coffee: Combines two Baskin-Robbins favorites, Jamoca® Almond Fudge and Pralines ‘n Cream, into a delicious caramel nut coffee flavored milkshake.
  • Cookie Dough and OREO® Cookies: The perfect option for all cookie-lovers in a mash-up of Chocolate Chip Cookie Dough and OREO® Cookies ‘n Cream ice cream.

“Baskin-Robbins’ milkshakes are classic treats that our guests know and love, but one thing they may not know is that they can combine any two ice cream flavors into a single milkshake to create a whole new flavor combination all their own,” said Katy Latimer, Vice President of Culinary Innovation at Dunkin’ Brands. “One of the flavor combinations we’re most excited about is Mint Chip ‘n OREO® Cookies, which is why we can’t wait to offer guests a free sample of this festive milkshake on St. Patrick’s Day.

Those looking for another way to celebrate St. Patrick’s Day can purchase a St. Patrick’s Day Cake, decorated with green icing, a vibrant rainbow and a pot of gold. Baskin-Robbins is also offering other sweet, seasonal treats this month including the March Flavor of the Month, OREO® ‘n Caramel, which is made with salty caramel ice cream, OREO® cookie pieces and a caramel swirl. This flavor can be enjoyed in a cup, cone or blended into a milkshake or Cappuccino Blast®.

Additionally, Baskin-Robbins is introducing the new Bunny Stripe Cake, which will be hopping into stores nationwide just in time for Easter. This festive dessert features a classic chocolate bunny atop a pastel striped cake that can be customized with any ice cream flavor and white or chocolate cake.

Finally, ice cream lovers can celebrate the start of spring with Baskin-Robbins’ March “Celebrate 31” promotion. On Saturday, March 31, guests can enjoy all regular and kids-sized scoops for $1.50.* This promotion can be enjoyed on any flavor, including seasonal favorites like Bananas Foster, Tax Crunch® and Triple Grape Ice.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

OREO is a trademark of Mondelēz International group, used under license.

*Offer valid on March 31st. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins’ stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins

Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 38th annual Franchise 500® ranking in 2017, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 7,900 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit https://www.baskinrobbins.com/.

MEDIA CONTACT:
Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

Source: Baskin-Robbins

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Krispy Kreme Doughnuts celebrates St. Patrick’s Day with Green O’riginal Glazed Doughnut on Friday, March 17

Krispy Kreme Doughnuts will change the name of its iconic Original Glazed doughnut on Friday, March 17. The green O’riginal Glazed doughnut is available at participating shops in the U.S. and Canada. (Photo: Business Wire)

Name change is first in brand’s history; green doughnut will be available March 17
WINSTON-SALEM, N.C., 2017-Mar-14 — /EPR Retail News/ — An apostrophe has never been so fun. And a doughnut has never been so green.

Krispy Kreme Doughnuts is celebrating St. Patrick’s Day in unprecedented fashion by changing the name of its most iconic doughnut to O’riginal Glazed while bringing back its specially formulated green dough. Krispy Kreme’s Green O’riginal Glazed Doughnut will be available for one day only Friday, March 17, at participating shops in the U.S. and Canada.

“St. Patrick’s Day is the perfect occasion to change the color of the Original Glazed®, and our customers love sharing them with family and friends,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “What’s even rarer – like finding a four-leaf clover – is altering the name of such an iconic product. We’ve never done it. But in this instance, it’s fun and joyful, just like the holiday.”

Show your friends how you’re going green with Krispy Kreme’s O’riginal Glazed this St. Patrick’s Day using #GreenDoughnuts.

About Krispy Kreme Doughnut Corporation
Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,200 retail shops in 30 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

SOURCE: Krispy Kreme Doughnut Corporation

Contact:

Krispy Kreme Doughnut Corporation
Sarah Roof, 336-726-8878
Corporate Communications Coordinator
sroof@krispykreme.com

NRF: St. Patrick’s Day spending expected to reach an all-time high

WASHINGTON, 2017-Mar-09 — /EPR Retail News/ — Americans will spend more than ever as they put on their favorite green outfits to celebrate St. Patrick’s Day this year, the National Retail Federation said today (March 8, 2017). According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for St. Patrick’s Day is expected to reach $5.3 billion, an all-time high in the survey’s 13-year history.

More than 139 million Americans plan to celebrate the Irish holiday, and are expected to spend an average of $37.92 per person, up from last year’s $35.37 and a new record that tops the previous record of $36.52 set in 2015. The $5.3 billion total is up dramatically from last year’s $4.4 billion and tops the previous record of $4.8 billion set in 2014.

“Now that winter is almost behind us and with St. Patrick’s Day falling on a Friday, we will see more Americans getting together to celebrate with friends and family,” NRF President and CEO Matthew Shay said. “Retailers should expect a nice boost in sales as consumers purchase apparel, decorations, food and beverages to help make their celebrations special.”

According to the survey, 83 percent of celebrants will wear green to show their Irish pride, 31 percent plan to make a special dinner and 27 percent will head to a party at a bar or restaurant. Twenty-three percent will decorate their homes or offices in an Irish theme and 15 percent will attend a private party. In addition, 15 percent are planning to attend a St. Patrick’s Day parade, especially those living in the Northeast (21 percent).

The survey found that 52 percent of celebrants will purchase food, 41 percent beverages, 28 percent apparel or accessories, 22 percent decorations and 14 percent buy candy. Of those making purchases, 39 percent will go to grocery stores, 29 percent to discount stores, 21 percent to bars/restaurants and 18 percent to department stores.

“St. Patrick’s Day is a time for consumers of all ages to have fun and celebrate all things Irish whether it is attending a parade, cooking an Irish meal, or meeting friends at a bar or restaurant,” Prosper Insights Principal Analyst Pam Goodfellow said. “While more Americans are planning to celebrate the shamrock-filled day, expect Millennials to take the lead among the festivities.”

The holiday is most popular among individuals 18-24 years old, with 77 percent celebrating, but those 25-34 will be the biggest spenders at an average $46.55.

The survey, which asked 7,609 consumers about their St. Patrick’s Day plans, was conducted February 1-8 and has a margin of error of plus or minus 1.1 percentage points. Full data results will not be published on NRF.com but news media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:

Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

NRF: more than 125 million Americans plan to celebrate St. Patrick’s Day and are expected to spend an average of $35.37 per person

WASHINGTON, 2016-Mar-09 — /EPR Retail News/ — Americans love to put on their green and celebrate St. Patrick’s Day with family and friends, and this year is expected to be no different. According to NRF’s annual St. Patrick’s Day Spending Survey conducted by Prosper Insight and Analytics, more than 125 million Americans plan to celebrate the Irish holiday and are expected to spend an average of $35.37 per person, down slightly from last year’s $36.52.

Total spending for the March 17 holiday is expected to reach $4.4 billion based on U.S. population 18 and older.

“Retailers expect to see a nice boost in sales as consumers head to stores looking for apparel, decorations, food and beverages to help make their St. Patrick’s Day celebrations special,” NRF President and CEO Matthew Shay said. “With the winter holidays behind us and spring flowers starting to bloom, St. Patrick’s Day provides a perfect opportunity for Americans to get together to celebrate with friends and family.”

Fans of St. Patrick’s Day plan to celebrate in a number of ways. According to the survey, 82.1 percent will wear green to show their Irish pride, 31.3 percent plan to make a special dinner, 28.7 percent will head to a party at a bar or restaurant and 21.1 percent will attend a private party. In addition, 22.8 percent plan to decorate their homes or offices in an Irish theme.

According to the survey, 56.5 percent of those celebrating will purchase food and beverages, 28 percent will buy apparel or accessories, 23.3 percent will buy decorations and 17.2 percent will buy candy.

The survey asked for the first time where consumers will make their St. Patrick’s Day purchases. More than a third, 36.2 percent, plan to do so at a grocery store, 30.4 percent at discount stores and 20.8 percent at bars and restaurants.

“St. Patrick’s Day isn’t a holiday for giving gifts, but it is a time for inexpensive and fun celebrations that make it easy for consumers of any age and on any budget to take part in the festivities,” Prosper’s Pam Goodfellow said. “Whether they’re heading to a parade, cooking an Irish meal or joining friends at a bar or restaurant, consumers will take the opportunity to get festive and celebrate.”

The holiday is most popular among individuals 18-24 years old with 70.1 percent celebrating but those 25-34 years old will be the biggest spenders at an average $42.58.

The survey of 7,108 consumers was conducted February 2-9 and has a margin of error of plus or minus 1.2 percentage points.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues.www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. nrf.com

Treacy Reynolds
press@nrf.com
(855) NRF-Press

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NRF: more than 125 million Americans plan to celebrate St. Patrick’s Day and are expected to spend an average of $35.37 per person

NRF: more than 125 million Americans plan to celebrate St. Patrick’s Day and are expected to spend an average of $35.37 per person