Starbucks coffee to be available through MARS DRINKS’ single-serve brewers in offices across the U.S. and Canada

Seattle, 2016-Jul-26 — /EPR Retail News/ —During the workday, it can be tough to get out of the office for a coffee break.

Now even more workplaces will be able to offer freshly brewed cups of Starbucks coffee any time of day thanks to a new agreement with MARS DRINKS, the 100 percent workplace-focused segment of Mars Incorporated. Beginning this fall, Starbucks high-quality, premium Arabica coffee will be available through MARS DRINKS’ single-serve brewers in offices across the U.S. and Canada.

MARS DRINKS’ customers can enjoy three varieties of Starbucks coffee including smooth Pike Place® Roast, roasty and sweet Caffè Verona®, and lightly roasted Veranda Blend®.  Tazo teas are planned to join the line-up in the future.

Michelle Burns, a 21-year partner, is senior vice president of Starbucks Branded Solutions team, which brings the Starbucks Experience to a variety of channels such as colleges and universities, lodging, grocery stores and the workplace.

“Today there are over one million cups of Starbucks coffee brewed in workplaces,” said Burns.  “Our new agreement with MARS DRINKS will help bring Starbucks coffee within an arm’s reach for many more of our customers when they are outside of our stores.”

The opportunity for office coffee is significant, with the category representing $4.75 billion dollars in sales in the U.S. and Canada*, with single-serve being the fastest-growing category within the segment. Starbucks is a leader in single-serve coffee, with a long heritage in coffee and tea to capitalize on the more than 80 percent of coffee occasions that occur outside of a retail café.

“We’re proud to introduce Starbucks into the MARS DRINKS portfolio,” said Bobby Chacko, Regional President and General Manager, MARS DRINKS North America. “Through our work café experience, MARS DRINKS brings people together to connect, collaborate and get things done. Starbucks complements our existing range and further expands the taste and choice we deliver to workplaces throughout the U.S. and Canada.”

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

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Starbucks coffee to be available through MARS DRINKS’ single-serve brewers in offices across the U.S. and Canada
Starbucks coffee to be available through MARS DRINKS’ single-serve brewers in offices across the U.S. and Canada

Source: Starbucks

 

Abigail Kroon from Starbucks coffee development team created her first Starbucks Reserve® blend with the new Starbucks Reserve® Paradeisi Blend No. 1

SEATTLE, 2015-9-11 — /EPR Retail News/ — When Starbucks opened its first store more than 40 years ago, it brought customers fresh-roasted coffee that showcased the unique qualities of different growing regions from around the world. Customers could explore the terroir, the story of the places where the coffee is grown, and learn about the people who grow it. Starbucks Reserve® coffees take customers on a similar journey of discovery with small batches of single-origin coffees.

For the Starbucks Reserve® Roastery and Tasting Room in Seattle, the coffee team has created custom blends of some of these extraordinary Starbucks Reserve® single-origin coffees for customers to enjoy.

Abigail Kroon from Starbucks coffee development team created her first Starbucks Reserve® blend with the new Starbucks Reserve® Paradeisi Blend No. 1. It’s the third coffee blend that’s roasted, scooped and served exclusively at the Starbucks Roastery.

“We started with the name Paradeisi, which is a seaside town on the Island of Rhodes in Greece,” said Kroon. “We asked ourselves, ‘What is paradise and how is it translated into a cup of coffee?’”

The coffee development team began to try different combinations of Starbucks Reserve® single-origin coffees. They landed on a blend that combined the body of Nicaragua El Suyatal, the bright, lively acidity of Uganda Sipi Falls and the crisp citrus notes of Costa Rica La Candelilla.

“Individual coffees taste differently when you blend them together, just like in cooking,” Kroon said. “The Costa Rica coffee complements both the sweet round body of Nicaragua plus the bright acidity of the Uganda.”

The blend’s lighter roast brings out the coffee’s flavor, according to Casey Wolfe, who has been roasting Starbucks Reserve® coffees at the Seattle Roastery over the past year.

“When you think of the progression in our Starbucks Reserve® Roastery blends, we started with Pantheon, which was a complex, medium roast,” Wolfe said. “Then we moved to Gravitas, a more bold, rich, syrupy coffee. Now we have Paradeisi, which is more energetic, but still with a nice depth and complexity to it.”

To best experience Paradeisi Blend No. 1, first smell the coffee by inhaling deeply. Notice the sweet aroma with caramel undertones. Then take a sip, and detect a burst of acidity. Continue to drink as the coffee cools to taste the lingering caramel and citrus notes.

“One of my favorite things about this coffee is that it changes dramatically depending on the brewing method, which speaks to the uniqueness of the three components,” said Kroon. “Cold brew mellows it out and lowers the acidity, which interprets the blend differently than a coffee press. My favorite is as espresso, it adds to the creaminess of the milk.”

After watching her coffee roast and leading a tasting of the coffee at the Roastery, Kroon smiled as she described the feeling.

“This is a very exciting moment for me, to see this coffee come to life that I had a hand in developing. When you taste it, I think you can close your eyes and imagine drinking it in paradise.”

For more information on this news release, contact the Starbucks Newsroom.

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Abigail Kroon from Starbucks coffee development team created her first Starbucks Reserve® blend with the new Starbucks Reserve® Paradeisi Blend No. 1

Abigail Kroon from Starbucks coffee development team created her first Starbucks Reserve® blend with the new Starbucks Reserve® Paradeisi Blend No. 1

Delta extends existing service of Starbucks® coffee onboard every Delta and Delta Connection flight around the globe

SEATTLE and ATLANTA, 2015-2-5 — /EPR Retail News/ — Delta Air Lines (NYSE: DAL) and Starbucks Coffee Company (Nasdaq: SBUX) announced today that Delta will extend existing service of Starbucks® coffee onboard every Delta and Delta Connection flight around the globe. Delta officially began serving Starbucks® Pike Place® Roast and Starbucks VIA® Ready Brew Italian Roast decaf on its fleet of 1,270 aircraft, on Feb. 1. Last year, the airline and its partners operated more than 1.8 million flights, carrying 170 million passengers to 330 destinations in 64 countries worldwide.

“With a high-quality global brand like Starbucks now added to Delta’s core in-flight service product, we’ve taken another step to improve the travel experience,” said Mike Henny Delta’s Director of Customer Experience.  “Our ongoing in-flight enhancements to food, beverages, seats and entertainment affirm Delta’s commitment to provide our customers with industry-leading amenities.”

“We are delighted to provide Starbucks® coffee wherever Delta’s customers are traveling,” said Michelle Burns, vice president Branded Solutions, Starbucks. “As two organizations who share a commitment to providing a distinctive and premium experience, Starbucks and Delta are a perfect pair.”

Delta initially partnered with Starbucks in 2013 to offer coffee to customers traveling on select cross-country and West Coast Shuttle flights.

Celebrating the Partnership with a #DeltaCupContest Free Ticket Giveaway

From Feb. 4 through Feb. 8, Delta will host a social media-based contest on Instagram and Twitter asking travelers “If you could fly anywhere Delta flies and enjoy Starbucks® coffee along the way, where would you go?”  Entrants will be asked to write their desired destination on a coffee cup and upload a photo to Instagram or Twitter using the hashtag #DeltaCupContest to enter.  The winner will be selected at random to receive a ticket to anywhere Delta flies (1).

Additionally, Delta has commissioned artists from around the world to create three larger-than-life art installations made solely out of Starbucks® cups. The pieces feature famous landmarks and sites of global destinations where Delta and Starbucks fly together: Big Ben in London, Tokyo’s Sensoji Temple in the historic district of Asakusa, and a Carnaval float in São Paulo, Brazil.  The cup sculptures will be on display starting Feb. 4 in Terminal 4 at New York’s-JFK International Airport.

Samples of Starbucks coffee will be available at New York-JFK, Los Angeles International Airport, Hartsfield-Jackson Atlanta International Airport and Seattle-Tacoma International Airport on Feb. 4 to promote the partnership and provide travelers with a taste of the Starbucks® coffees that will be served onboard at 35,000 feet.

How many cups of Starbucks coffee does Delta expect to serve in 2015? The answer in this Infographic


(1) No purchase required. The Delta Cup Sweepstakes is open to legal residents of the 50 U.S. states and DC, 18 or older.  Starts 12:01 a.m. Eastern Time February 4, 2015 and ends 11:59 p.m. ET on February 8, 2015. Void where prohibited. Sponsor: Delta Air Lines, Inc., 1030 Delta Blvd., Atlanta, GA  30354. For complete rules visit deltacupcontest.com.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 21,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at Starbucks.com and news.starbucks.com.

About Delta Air Lines
Delta Air Lines serves more than 170 million customers each year.With an industry-leading global network, Delta and the Delta Connection carriers offer service to 330 destinations in 64 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights.  Additional information is available on Delta.com

For more information on this news release, contact us.

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Delta extends existing service of Starbucks® coffee onboard every Delta and Delta Connection flight around the globe

Delta extends existing service of Starbucks® coffee onboard every Delta and Delta Connection flight around the globe