Starbucks Korea introduces new e-gift mobile feature

Starbucks Korea introduces new e-gift mobile feature

SEATTLE, 2017-Sep-06 — /EPR Retail News/ — Starbucks customers in Korea have a new, quick and easy way to make someone feel special.

An e-gift mobile feature is now available and linked to Siren Order, Starbucks Coffee Korea’s mobile order and payment system introduced in 2014. With the new “e-Gift Item” feature, customers can send a gift of fully customized Starbucks beverages and food items to friends and family. Customers can give an e-Gift Item by using popular messaging services, including Kakao Talk and LINE, or a text message. Transmission is free of charge.

Ji-Woong Baek, director of Marketing and Digital for Starbucks Coffee Korea, said that the company is always looking at ways to enhance the digital experience and based on increasing online social activity, offering e-gifting has great potential.

“We are delighted to offer an exciting new feature in response to customer demand and we will continue to expand our digital offerings,” he said.

More than 8,400 e-Gift Items were purchased in the first five days after it launched on Aug. 23. The service complements Starbucks Card e-Gift, a cash gift card also available in the market.

The e-gift icon appears on the right side of the Siren Order menu. Up to 20 items can be sent to one recipient to be used at their convenience. Recipients are notified of their gifts via text or social message and receive a barcode to scan for payment when they visit a nearby store to redeem the gifts.

Customers can set the release of e-gift items to a preferred time and date, whether the occasion is a birthday, anniversary or just a moment to express appreciation.

Michele Waits, vice president, Marketing and Category, Asia Pacific, says the move is the latest in Starbucks commitment to provide innovative digital experiences that surprise and delight customers.

“The new online social gifting platform is part of the company’s industry leading digital ecosystem focused on connecting with customers through the Starbucks mobile app, our loyalty programs and social media,” she said.

For more information on this story, contact Steve Stolder

SOURCE: Starbucks Corporation

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Starbucks Korea hosted 2nd annual Barista Championship for Partners with Disabilities

Starbucks Korea hosted 2nd annual Barista Championship for Partners with Disabilities
Starbucks Korea hosted 2nd annual Barista Championship for Partners with Disabilities

 

Seattle, 2016-Aug-24 — /EPR Retail News/ — Learning that she was the winner of Starbucks Korea’s Barista Championship for Partners with Disabilities was a surprise for Banny M.H. Choi.

“When I found out about this championship, I wasn’t sure if I could do it, but I decided to challenge myself,” said Choi, who has a hearing loss. “When they announced that I was the winner I couldn’t believe it. I didn’t expect to earn first prize because I was so nervous.”

Excelling in the competition was a source of pride for Choi.

“I have always tried my best to eliminate prejudice about the disabled,” Choi said. “After winning this competition, I am confident that I can do anything regardless of my disability.”

Starbucks Korea hosted the championship for the second consecutive year, as a way to recognize partners (employees) with disabilities. Choi and the remaining nine finalists were selected to participate based on recommendations from their district managers.

During the competition, they were judged by three partners from the Starbucks Coffee Leadership and Operations Service Team on beverage quality, speed of service, cleanliness and latte art. As the victor, Choi received a trophy and a Starbucks Card loaded with 100,000 Korean Won (approximately USD$90.00).

“We take pride in the fact that Starbucks is a welcoming workplace for everyone,” said S.K. Lee, president, Starbucks Coffee Korea. “We hope to demonstrate the talents of all our baristas and change perceptions about the abilities of people with disabilities.”

The company’s effort to hire and train people with disabilities has not gone unnoticed. In April, Starbucks Korea received the presidential award from the Korea Employment Agency for the Disabled and the Ministry of Employment and Labor.

“This year’s finalists had very impressive skills, which made it difficult to select one winner,” said Lee. “Next year, we will offer a competition in each market in the China and Asia Pacific region to recognize more of our partners.”

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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