Starbucks arranged beautiful and delicate bouquet of small-lot Starbucks Reserve coffees in select stores and online from East Africa

Guest writer Arthur Karuletwa, director of Starbucks Coffee Traceability, describes coffees Starbucks Reserve coffees from his home of East Africa. SEATTLE, 2016-May-10 — /EPR Retail News/ — Millions of years ago, when the continental drifts split apart from the eastern ridges of the horn of Africa, a geographical masterpiece known as the Rift Valley etched its […]

Starbucks Reserve® coffees launch ultra-premium line of coffees that are the most rare, limited availability coffees from around the world

There’s a story in every cup of Starbucks coffee. SEATTLE, 2014-10-29— /EPR Retail News/ — From the qualities of the soil, to the fragrances and tastes of nearby crops, to the length of time it was left to ripen on the tree – each coffee expresses its own sense of place and conveys the way […]

Starbucks launches new lineup of Starbucks Reserve® coffees and interactive coffee bar to its stores in China

BEIJING, 2014-10-29— /EPR Retail News/ — Starbucks is bringing an immersive coffee experience to its customers in China with a new lineup of Starbucks Reserve® coffees and an interactive coffee bar to seven stores in Beijing, Shanghai, Guangzhou and Shenzhen. Starbucks Reserve® coffees are  small-lot coffees that are the most exquisite coffees in the world. […]