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Tag: Starcount

Marks & Spencer appoints Starcount to help enhance customer understanding and predict future buying behaviour

LONDON, 2018-Mar-09 — /EPR Retail News/ — Marks & Spencer today (06 February 2018) announces the appointment of data science company, Starcount, as part of its ongoing programme of change under its five-year transformation plans. The partnership will help enhance customer understanding and insight through personalisation of M&S’ loyalty and CRM programmes including M&S's Sparks Card. Sparks,…

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Marks & Spencer announces partnership with data science company, Starcount

LONDON, 2018-Feb-07 — /EPR Retail News/ — Marks & Spencer today (06 February 2018) announces the appointment of data science company, Starcount, as part of its ongoing programme of change under its five-year transformation plans. The partnership will help enhance customer understanding and insight through personalisation of M&S’ loyalty and CRM programmes including M&S's Sparks Card. Sparks,…

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