New World’s Little Garden campaign raised $150,000 for the Starship Foundation

Auckland, New Zealand, 2017-Nov-01 — /EPR Retail News/ — New World’s Little Garden campaign ended on October 15 and Foodstuffs NZ’s Brand & Sponsorship Manager Jen Mariu says it was a great success.

“We’re very pleased to say that customers who chose to donate $1 in return for the Little Garden Starflower (Borage) seedling have helped us to raise $150,000 for the Starship Foundation. This funding will make a real difference to families from across the country who use the services provided by New Zealand’s national children’s hospital.

“Last year we raised more than $50,000 for Starship through Little Garden so we’re excited to have tripled our donation this year.”

New World is a five-star partner of the Starship Foundation. One of the projects that New World supports through this sponsorship is Starship’s National Feeding Clinic.

It was launched as a pilot programme in May 2016 and is now in its second year. It helps children who have severe allergies, food aversions or medical complications that affect their ability to eat to learn to love food.

The Feeding Clinic brings together an expert team of psychologists, nutritionists, and speech and language therapists who work together to assess children with feeding difficulties.

In 2015, New World helped fund the Tube Weaning pilot programme at Starship, which was designed to help children who had been tube-fed to learn to eat and enjoy food on their own. Some of these children are now benefitting from the Feeding Clinic programme.

Occasionally, children develop a severe aversion to eating solid food, despite never having been tube-fed.

One such child is 3 year-old Luca, who has lived on a supplement for most of his life.
“He didn’t start on solid food at six months as he should have,” his mother Annie says. “I knew something was wrong and did my own research – that was how I found the team at the Starship Feeding Clinic.”

Luca was diagnosed with ARFID – Avoidant/Restrictive Food Intake Disorder.
“Sometimes ARFID can come about because of a trauma – for example if a child has been tube fed. In Luca’s case, it could be because he had tonsillitis twice in his first six months, and was given oral antibiotics. For a sensitive child, it was very traumatic. He had a lot of pain in swallowing, and I think he has related that to food and this coupled with a sensory processing disorder, it all spiralled from there,” Annie says.

“I thought there were only two or three other children in New Zealand with ARFID, but I started a Facebook group for parents and there are more than 100 members now.

“The programme at Starship is so amazing. There are so few places that are doing this, or understand what ARFID is. The people that run the programme are so understanding and so kind. It really affirmed that we’d done the right thing,” Annie says.

“After our third session at the clinic Luca’s fear and anxiety reduced and he began to react more positively when presented with food” .”

Luca has a long way to go yet, but his parents are confident he’s on the right track.
“The next step is, we go home and put the skills we’ve learned in therapy into practice. We’ll be back to do another fairly intensive week here, in a couple of months’ time.”

Brad Clark, Starship Foundation Chief Executive thanked New World and its customers for their generous contribution to Starship: “We love the way this campaign engages and inspires children and we are truly grateful for the financial contribution that enables us to continue providing this important Starship service for young patients like Luca and so many families across New Zealand” he said.

MEDIA ENQUIRIES:
Foodstuffs Communications Team Phone
0800 376 3342

Source: Foodstuffs NZ

New Zealand: New World, Starship Foundation and renowned landscape gardener Xanthe White create petunia garden at the national children’s hospital

Auckland, New Zealand, 2016-Sep-28 — /EPR Retail News/ — Today, the New World team, under the close supervision of Xanthe White, got their gardening gloves on and worked with the team at Starship to bring a petunia garden to life at the national children’s hospital.

 Designed by top New Zealand landscape gardener, Xanthe White and author of The Good Dirt, the team created a gorgeous, vibrant petunia installation in the hospital’s Koromiko Garden.

“The space is designed to be a simple yet enduring garden. The idea is to turn an uninteresting area into a welcoming and vibrant space for patients and their families,” says Xanthe. “Petunias will add colour for the summer and minimal effort will be required to maintain this beautiful garden.”

When designing the garden, Xanthe wanted to create something that was reflective of Starship and enjoyable for the children and families who use it.

“The petunia colour echoes the Starship branding and a simple framework has been constructed in the shape of a star, a strong feature of the Starship brand. The installation is adorned by lights, so that it can be enjoyed in the evening as children and their families walk through the windowed corridor – a ‘guiding star’ into Starship,” says Xanthe.

Xanthe is a firm believer that the ability to enjoy your environment and the act of gardening is beneficial to both children and adults. “Aside from improving our environment, gardening is fun, creative and relaxing for all ages. I’m thrilled to be able to educate and inspire children through gardening and it’s a real privilege to be able to leave a memorable installation on the hospital grounds for everyone to enjoy.”

Helping Xanthe and the New World team were Silver Fern netballers – Maria Tutaia, Grace Rasmussen and Anna Harrison who also got their hands dirty and put an extra smile on the faces of four Starship patients who were there to help.

Starship patient and avid netball fan, 10-year old Ivy Keith was thrilled to be involved building the garden with the Silver Ferns. Following her diagnosis of Type I diabetes in December last year, Ivy spent time in Starship Hospital getting her condition under control and learning how to manage it through a healthy diet and medication.

“When I was in Starship Mum and Dad would walk past the Koromiko Garden every night to get dinner, and now other kids families will be able look out as they walk through the tunnel and see the brightly coloured petunias and the lights shining around the star – that’s just really cool,” says Ivy.

Ivy’s mum, Elena Keith adds, “One of the new things we’ve had to factor in since Ivy’s diagnosis is how important diet is in terms of managing Ivy’s diabetes. Good nutrition that is full of variety and tastes good is critical.”

“Something my time at Starship taught me was that there are a number of ‘free foods’ that I can eat whenever I want,” says Ivy. “A couple of my favourites are carrots and cherry tomatoes, I just love them. Being able to plant them with Little Garden and eat them whenever I want is so cool.”

New World has been a Five Star Sponsor of the Starship Foundation since 2014. Its ongoing support for Starship continues to make a real difference to so many New Zealand families, and this garden is another opportunity to bring a little bit of joy to patients and families at the national children’s hospital.

Brad Clark, Chief Executive for the Starship Foundation says, “We’re really looking forward to watching the petunia garden grow, its wonderful way to bring the joy of gardening to children who often cannot, for medical reasons, get out into the garden themselves. Xanthe has created a really beautiful installation that will come into its own as the petunias grow over summer. And a huge thank you to New World, our five star sponsor for bringing this ‘Little Garden’ to the children of Starship and their customers to raise vital funds for the Starship Foundation.”

The garden officially launches the last collectible in the New World Little Garden campaign – the Little Garden Petunia for Starship. The limited edition Little Garden Petunia is available for $1 from Monday 26 September at all New World stores nationwide. All proceeds from the sale of the Little Garden Petunia will be donated to national child health projects via the Starship Foundation.

“The Little Garden Petunia is a great addition to the other 24 Little Garden Collectibles, we really want to encourage our customers to come in-store and pick up the Starship Petunia, which for $1 is not only a bargain but with all funds going to the Starship Foundation really has the ability to make a difference to some of our littlest, most in need New Zealanders,” says Jen Mariu, Sponsorship Manager, Foodstuffs (NZ) Ltd. “We’d encourage customers to get in quick though, as the Petunia is the only Little Garden flower and there are limited numbers available.”

Contact:

Tel: +64 9 621 0600
Fax:+64 9 621 0601

Source: Foodstuffs (NZ) Ltd.