Walmart unveils top products purchased on Black Friday

BENTONVILLE, Ark., 2016-Nov-26 — /EPR Retail News/ — Walmart shared the following statement on how the company delivered on its Black Friday plans for customers. The retailer also unveiled top products purchased on Black Friday and how customers shopped that day in stores and online.

“This Black Friday, we promised customers great deals, more availability of those items, an integrated offering with Walmart.com and the simple shopping experience our customers have come to expect from Walmart. I am proud to say that we’ve delivered on all fronts,” said Steve Bratspies, Chief Merchandising Officer, Walmart U.S. “Our customers were particularly excited about the new technologies we offered this year. In addition to picking up Black Friday favorites like televisions and toys, they flocked to our stores for drones, virtual reality products and hoverboards.”

Thanksgiving and Black Friday Fun Facts and Stats:

  • The week kicked off with customers visiting stores in the days leading up to Thanksgiving to grocery shop. This Thanksgiving, Walmart sold 150 million pounds of turkey and ham. Throughout the month of November, the retailer also sold more than six pies per second with the most popular pies being pumpkin and the Patti LaBelle Sweet Potato Pie.
  • Black Friday is about offering great deals in stores and online. At midnight ET on Thanksgiving Day, customers started shopping on Walmart.com and the Walmart app.Thanksgiving Day was once again one of the top online shopping days of the year.
  • Then, at 6 p.m. the retailer kicked off the company’s Black Friday event in stores across the country. Millions of customers went home with the items they wanted. Top sellers included televisions, cookware, video games and systems, drones, toys and pajamas for the whole family.
  • More than 70 percent of traffic to Walmart.com during the retailer’s Black Friday event was driven by mobile.

It is not over. Walmart’s Cyber Week began at 12:01 a.m. ET on Friday, Nov. 25, and will continue with thousands of online specials every day throughout the week.

“We will continue to focus on offering great prices on great products across the whole store and on Walmart.com for the rest of the holiday season,” Bratspies added.

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, nearly 260 million customers and members visit our 11,593 stores under 63 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2016 revenue of $482.1 billion, Walmart employs approximately 2.4 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.

Source: Wal-Mart Stores, Inc.

Walmart’s CMO Steve Bratspies on 2015 Black Friday: Tens of millions of customers visited our digital and physical aisles

BENTONVILLE, Ark., 2015-11-27 — /EPR Retail News/ — Statement attributable to Steve Bratspies, chief merchandising officer, Walmart U.S.

“Thanksgiving was an exciting day. It all started at midnight when we kicked off our Black Friday deals online. All day Thursday, Walmart stores bustled with shoppers coming to pick up last minute Thanksgiving meal fixings – pies, canned vegetables and sweet potatoes were among the top items.

“Then, at 6:00 p.m., we turned on the Black Friday magic in stores. Customers were excited about the return of ‘one big Black Friday event.’ It was simple and easy to shop, and customers took advantage of offers across channels.

“We’ve said this Black Friday would be the most integrated between Walmart stores and Walmart.com – and we delivered. Tens of millions of customers visited our digital and physical aisles to pick up video games and systems, televisions, movies and toys, many of the top items sold both on Walmart.com and in stores. And, they prepped beforehand – more than 25 million customers accessed store maps and the circular through our online and mobile tools for Black Friday.

“We’ve planned this event for more than a year. Our stores were organized, well-prepared and safe, and I couldn’t be prouder of how our associates served our customers. Our registers were lit up and queue lines went smoothly. To say thank you, we are giving hourly associates who worked in stores on Thanksgiving an additional 15 percent discount on a shopping trip this holiday season.

“And it’s not over. We’re ready to help our customers get their trees and lights ready for Christmas. Our Cyber Monday events kick off on Sunday night, with the deals available beginning at 8 p.m. ET. The excitement will keep going after that, as well. Our customers can trust us for low prices and rollbacks on gifts and their everyday essentials not just on one day, but for the entire season.”

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, we serve nearly 260 million customers who visit our 11,504 stores under 65 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2015 revenue of $486 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com andhttp://www.samsclub.com.

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SOURCE: Wal-Mart Stores, Inc.

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Walmart’s CMO Steve Bratspies on 2015 Black Friday: Tens of millions of customers visited our digital and physical aisles

Walmart’s CMO Steve Bratspies on 2015 Black Friday: Tens of millions of customers visited our digital and physical aisles