Camp Hill, Pa., 2016-Jun-23 — /EPR Retail News/ — Rite Aid Corporation announced today its plans to relocate its current store at 309-11 Market Street in Harrisburg to Strawberry Square, a one million square foot, mixed use complex located in the heart of Pennsylvania’s capital city.The relocated Rite Aid, which will feature both a street level and interior entrance, is expected to open in December 2016.
“We’re excited about the opportunity to bring our unique brand of health and wellness to such a prime location in downtown Harrisburg,” said David Kelly, Rite Aid senior vice president of store development. “Rite Aid has had a presence in Harrisburg for more than 40 years; relocating to Strawberry Square builds upon our commitment to the community and enables us to better serve and meet the needs of longtime customers, while also introducing our brand to customers who are new to Rite Aid.”
Rite Aid is working on the project with Harristown Development Corporation, a private non-profit organization formed in 1974 to revive Harrisburg’s downtown and to reestablish the Harrisburg core area as the heart of the City, the economic and cultural center of the metropolitan area and as a thriving capital city. Harristown Development Corporation is announcing soon additional redevelopment plans for new and existing tenants within Strawberry Square.
The new 14,000 square foot store, will feature the Company’s highly popular Wellness store format, of which there are currently more than 2,100 of nationwide. Rite Aid’s wellness store format, which first debuted in spring of 2011, is part of the company’s continued commitment to providing services, products and resources to help its customers and their families live healthy lives.
From the street level entrance, customers will find a wooden floor path leading directly to the pharmacy department, the core of Rite Aid’s business. Wellness stores have pharmacists with special training in diabetes care, medication management and the ability to immunize against about a dozen diseases including flu, pneumonia, shingles and whooping cough. Also available to customers as a resource, a Wellness Ambassador, which serves as a bridge between the front end of the store and the pharmacy. Wellness Ambassadors work closely with Rite Aid pharmacists to provide customers with access to information on over-the-counter medications, vitamins and supplements and Rite Aid programs and services.
Other key design will feature overhead departmental rings designating each section of the store such as beauty, food, home care and seasonal; inside and outside entrances; a relaxing, warm color palette with soothing wood tones and softer lighting; hundreds of new health and wellness products including organic and gluten-free foods; and a private pharmacist consultation room adjacent to the pharmacy where Rite Aid pharmacists can have conversations with patients, administer immunizations and offer other clinical pharmacy services.
Rite Aid Corporation (NYSE:RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2016 annual revenues of $30.7 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.
Source: Rite Aid