Meijer’s “Be a #FamilyFoodRockstar” campaign earns 2016 Gold Plate Award from Food Marketing Institute Foundation

Meijer’s “Be a #FamilyFoodRockstar” campaign earns 2016 Gold Plate Award from Food Marketing Institute Foundation

 

The Food Marketing Institute Foundation recognizes the best National Family Meals Month programs

GRAND RAPIDS, Mich., 2017-Mar-07 — /EPR Retail News/ — A social media-driven photo contest aimed at encouraging families to prepare and eat healthy meals together recently earned Midwest retailer Meijer accolades from the Food Marketing Institute Foundation.

The retailer’s “Be a #FamilyFoodRockstar” campaign earned a 2016 Gold Plate Award honorable mention. The awards recognize members of the food retail industry who implemented the best in-store and media campaigns during September, which was national family meals month.

The campaign was created with Jump with Jill, the world’s only rock & roll nutrition show. The #FamilyFoodRockstar photo contest sought photos on social media that recognized families who prepared nutritious and delicious meals.

“We are so pleased with the success of this campaign that highlighted the importance of families eating meals together,” Meijer Healthy Living Advisor Melissa Hehmann said. “We’re extending the reach of Meijer Health and Wellness initiatives through our partnership with Jump with Jill and its mission to educate kids about good nutrition.”

Over the course of National Family Meals Month™, more than 10,000 students across three states received the customized recipe card promoting the “Be a #FamilyFoodRockstar” campaign with Meijer. Overall, Meijer joined 56 food retailers, 15 suppliers and 37 allied organizations helped the FMI Foundation amplify the national campaign.

“This was the second year for National Family Meals Month, and the FMI Foundation acknowledges the extraordinary efforts by the retail food industry to help consumers make family mealtime easier,” said Sue Borra, RD, Chief Health and Wellness Officer for FMI and Executive Director of the FMI Foundation. “According to a Nielsen analysis of National Family Meals Month, 85 percent of shoppers who saw the campaign reported healthier behaviors as a result. So these programs can make a difference in the wellbeing of the customers we serve.”

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates more than 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Contact:

Christina Fecher
christina.fecher@meijer.com
616-735-7968

Source: Meijer

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FMI Foundation’s Stir It Up! fundraising event raised a record-setting $1,032,000 for its nutrition and health initiatives

Arlington, VA, 2017-Feb-08 — /EPR Retail News/ — Food Marketing Institute (FMI) Foundation’s new fundraising event, Stir It Up!,  raised $1,032,000 in support of the Foundation’s programs in food safety, nutrition and health at FMI’s 2017 Midwinter Executive Conference.  This was the highest amount ever raised at a FMI Foundation event.  Stir It Up! offered more than 450 retailers an energizing opportunity to network and connect with their colleagues, while participating in a lively cooking competition.

“FMI Foundation created Stir it Up! to put the ‘fun’ back in fundraising by celebrating and promoting the good grocers do supporting family meal occasions,” said Sue Borra, RD, chief health and wellness officer and executive director of the FMI Foundation. “We’re grateful for the support of our industry executives and all our sponsors. Stir It Up! was an exciting and friendly way to showcase the retail food industry’s culinary talents.”

Retailer and supplier executives competed for the bragging rights of dishing up the best family meal in the kitchen. Conference attendees served as culinary judges and cast their votes for their favorite family meals in the following categories: Easiest Family Meal, Most Affordable Family Meal, Healthiest Family Meal, Best Culinary Adventure Family Meal, and Tastiest Family Meal.

The 2017 winning menus:

Easiest Family Meal and Most Affordable Family Meal

Coca-Cola with its winning menu of carved whole roasted, free-range chicken with winter vegetables, and a classic Coca-Cola Float with a Twist.

Tastiest Family Meal

with Sous-Chef Unilever with its winning menu of Hy-Waiian Beef Sliders, crab cake sliders with Aioli, spiralized Mediterranean Veggie Salad, and The Cheesecake Factory Bites®, topped with Fresh Berries.

Healthiest Family Meal

with its winning menu of sizzling sesame shrimp, chickpea lettuce wraps with chicken, cauliflower fried rice, and broiled mango with honey-lime yogurt.

Best Culinary Adventure Family Meal

with its winning menu of Green Oats and Ham – Quaker Steel Cut Oat Risotto Cake, Naked Cold Pressed Bright Greens Pistou, Pancetta, Rold Gold Parmesan Crisp, Smoked Paprika Grilled Fillet of Beef- Starbuck’s Double Shot Espresso and Port Wine Reduction, Sabra Chickpea Panisse, Stacy’s Gremolata, Grandma’s Soft Cookies Baked Alaska, and Smartfood Kettle Popcorn Brittle

The FMI Foundation would like to thank all the Stir It Up! Sponsors. For more photos from the event, visit FMI’s 2017 Stir It Up! Photo Gallery.

About the FMI Foundation:

Established in 1996, the Food Marketing Institute Foundation seeks to ensure continued quality and efficiency in the food retailing system and is operated for charitable, educational, and scientific purposes.  To help support the role of food retailing, the FMI Foundation focuses on research and education in the areas of food safety, nutrition, and health.

Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org and for information regarding the FMI foundation, visit www.fmifoundation.org.

Contact:

phone: 202-452-8444
fax: 202-429-4519

Source: FMI

FMI announces The 2016 Gold Plate Award winners

SCOTTSDALE, ARIZ., 2017-Jan-30 — /EPR Retail News/ — The Food Marketing Institute (FMI) Foundation is proud to recognize the members of the food retail industry who are encouraging shoppers to share more family meals together around the table. In September 2016, 56 food retailers, 15 suppliers, and 37 allied organizations helped the FMI Foundation amplify National Family Meals Month™ to consumers by implementing innovative in-store and media campaigns. The 2016 Gold Plate Award recognizes the best of National Family Meals Month programs.

“2016 was the second year for National Family Meals Month, and the FMI Foundation acknowledges the extraordinary efforts by the retail food industry to help consumers make family mealtime easier,” said Sue Borra, RD, chief health and wellness officer for FMI and executive director of the FMI Foundation. “According to a Nielsen analysis of National Family Meals Month, 85% of shoppers who saw the campaign, reported healthier behaviors as a result, so these programs can make a difference in the well-being of the customers we serve.”

The 2016 Gold Plate Award winners are:

Gold Plate Award Category:  Retailer 1 – 99 stores

Skogen’s Festival Foods

Program: Festival Family Meals

Festival Foods offered samplings from its Dine at Home Deli items to help consumers gain awareness of National Family Meals Month and offer meal solution on busy nights. The company also ran paid ads highlighting the #FestivalFamilyMeals Twitter chat, National Family Meals Month and the in-store Festival Foods Oven Mitt Giveaway. The campaign garnered 4,332 clicks to the website and 688,886 ad impressions. Facebook advertising received 4,511 clicks to the website and 438,023 ad impressions.

Gold Plate Award Category:  Retailer 100 – 199 stores

K-VA-T Food Stores

Program: Make Family Meals Happen with Meal Solutions from Food City.

K-VA-T Food Stores’ Food City’s promotion of National Family Meals Month included initiatives in-store, online, on social media, in television and print were geared toward both customers and associates. In-store activities included digital signage, recipe booklets for customers at all 134 stores, and an insert in the weekly ad both in-store and by mail to promote the benefits of family meals.

Gold Plate Award Category:  Retailer 200+ stores

Hy-Vee, Inc.

Program: #HyVeeFamilyMeals

Hy-Vee celebrated National Family Meals Month by accommodating families’ busy schedules. The company created numerous educational materials and offered in-store family cooking classes with its 228 dietitians, easy pickup and delivery meal options and the opportunity for children to eat free (with the purchase of an adult entrée) every day in September at the more than 90 Hy-Vee Market Grille restaurants across their eight-state region. For every family who posted a photo of themselves eating a meal together on social media and used the hashtag #HyVeeFamilyMeals and for every person who shared or retweeted Hy-Vee’s social media posts about National Family Meals Month, Hy-Vee donated $1 to Meals from the Heartland (a nonprofit dedicated to feeding the hungry), up to $100,000.

Gold Plate Award Category:  Wholesaler

Merchants Distributors Inc.

Program: Taco Night—Family Meals Program

For National Family Meals Month in September, the MDI team established the “Taco Night” meal solution event for families across over 300 retailers and multiple states along the East Coast. The goal was to create an occasion and reason for families to come together, put down their mobile devices, and enjoy, not only a great meal, but each other again. The “Taco Night” meal solution initiative was promoted with print ads, digital coupons, social media, digital web banners, and in-store displays across multiple store chains.

Gold Plate Award Category:  Supplier

Campbell’s 

Program:  Fruits, Veggies, and Family Matter

Campbell’s combined two September campaigns, National Family Meals Month and Fruits & Veggies—More Matters month to emphasize the importance of family meals and encourage consumption of fruit and veggies.  The campaign provided creative ideas to make vegetables the center stage of the meal, to add fruits to desserts and to try ethnic-inspired dishes.  Families were encouraged to use social media to share photos of their family having dinner and of their veggie –centric meals and inspire others to do the same.

Gold Plate Award Category:  Allied Group

Rosie Applications

Program: National Family Meals Month Powered by Rosie. 

Rosie’s goal was to create more family meals across America by encouraging families to share meals more often by providing the necessary resources to make the process simple. Rosie recruited 11 independent grocer partners to participate and utilizing omnichannel marketing and digital marketing tactics. In total, the campaign earned over 200,000 online impressions, engaged nearly 300 unique website visitors, and received 15 submissions for the Rosie Family Meals Photo Contest. Rosie gave away $500 to families to use toward creating family meals together. Overall revenue from online grocery sales increased 12 percent from August to September among the 11 retailers who partnered with Rosie on this campaign.

In addition, these companies were awarded honorable mentions for their 2016 National Family Meals Month™ campaigns:

Follow the 2016 Gold Plate Award Winners’ stories on social media with #FMIGoldPlate.

Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org and for information regarding the FMI foundation, visit www.fmifoundation.org.

Contact:

Tel: 202-452-8444
Fax: 202-429-4519

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FMI announces The 2016 Gold Plate Award winners

 

Source: FMI

FMI survey reveals that only 57% of American parents eat dinner with their children every night

ARLINGTON, VA, 2016-Sep-01 — /EPR Retail News/ — As families send their children back to school, some parents are forgetting the most important school supply: the family meal.  A recent consumer survey of American grocery shoppers, conducted by the Food Marketing Institute (FMI) and Rodale Inc., underscores the infrequency of family meals in the U.S. and the critical need for more.  The findings revealed that only 57% of parents eat dinner with their children every night.

“We already know the many benefits of family meals,” said Sue Borra, RD, executive director of the FMI Foundation.  “Just as notebooks and art supplies prepare our children for school, so does the family meal.  Academic research shows that kids and teens who eat meals with their family four or more times a week earn better test scores and perform better in school.”

However, 71% of parents in the survey say in their “ideal” world they would want to eat with their children every night.  Borra added, “With such busy lives, it’s easy to understand how American households struggle to make family meals a reality.”

The good news is that the survey also identified solutions.  For parents who did not eat dinner with their children nightly, the top-two recommendations were not surprising:  1) Serve more meals their kids enjoy (47%); 2) Ensure that everyone is home at dinner time (42%).

Parents also are looking to their grocery stores to provide solutions.  The top three requests were:  1) Provide more kid-friendly recipes in store; 2) Display foods together than can be combined for an easy meal; 3) Provide more ready-to-eat foods that kids like.

Food retailers are responding – not only with individual offerings at a local level, but as an industry too.  To help American families achieve the goal of one more meal at home each week, the food retailer industry has developed a website, www.NationalFamilyMealsMonth.org. It is filled with tools, tips, and meal-planning ideas to make it easier for families to have one more meal together per week – not just during National Family Meals Month, but all year long.  The website also includes links to numerous partners – primarily food retailers and manufacturers – also committed to helping consumers achieve their increased family meals goal.  In short, families can find support from their favorite local supermarket and food brands.

The FMI Foundation also is encouraging Americans to join the National Family Meals Month movement by pledging to one more breakfast, lunch or dinner at home per week.  Shoppers can post pledge photos, mealtime pictures, favorite recipes and shopping tips or even post a selfie wearing a favorite oven mitt with the hashtag #FamilyMealsMonth.

A copy of the study is available here http://www.fmi.org/industry-topics/health-wellness or by contacting hgarlich@fmi.org

Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org and for information regarding the FMI foundation, visit www.fmifoundation.org.

Contact:

Tel: 202-452-8444
Fax: 202-429-4519

Source: Food Marketing Institute