Morrisons supports global day of charity giving #GivingTuesday

Bradford, England, 2015-11-27 — /EPR Retail News/ — Colleagues at Morrisons stores across the country are preparing to ‘Dress Festive for Sue Ryder’ in support of #GivingTuesday, a global day of charity giving which is being supported by the supermarket chain.

A range of brand new products will also be going on sale in Morrisons stores this Christmas to support the health and social care charity, which is the retailer’s national charity partner, including virtual gifts, cuddly toys and festive scratchcards.

It all kicks off on 1st December, when colleagues will be dusting off their Santa hats and digging out their Christmas jumpers to mark #GivingTuesday, a global initiative organised by the Charities Aid Foundation following the busy shopping days of Black Friday and Cyber Monday.

Stores are also holding bag packs in support of Sue Ryder on the weekend of 12th and 13th December, when schools, groups and community organisations will be visiting their local stores to pack bags for customers and spread a little festive cheer.

David Scott, Head of Policy and Corporate Affairs at Morrisons, said: “We’re looking forward to our Christmas fundraising activities and we hope customers and colleagues will enjoy the events we have in store.

“We’re very proud to support Sue Ryder through our ‘Raise a Smile’ partnership, which is giving more people the best possible end of life care and providing support for their families. In total the partnership has raised almost £4m since it launched in February 2014, which is a phenomenal achievement.”

Morrisons is also stocking several new products to raise money for Sue Ryder this Christmas, including a range of virtual gifts. Customers looking for a stocking filler with a difference can donate £5 towards Sue Ryder’s community nurses or family bereavement support – two key elements of the care funded by the partnership – and receive a fridge magnet to pass onto their loved one, or keep for themselves. The gifts, costing £5, will be on sale at every checkout and could raise hundreds of thousands of pounds for Sue Ryder.

Stores are also selling ‘Raise a Smile’ toys costing £1 and a range of festive scratchcards, which are on sale at the kiosk and cost either £1 or £2. Morrisons is donating £50,000 to Sue Ryder from the sale of its charity Christmas cards; while the charity is also benefitting from an ongoing mince promotion, where 10p per pack of beef mince prepared and sold by butchers’ counters is being given to the Sue Ryder partnership.

Sue Ryder’s Director of Fundraising Holly Spiers said: “We’re delighted that there are so many new ways for Morrisons customers and colleagues to get involved in supporting Sue Ryder this year. We’re particularly excited about our range of virtual gifts, which could make an enormous difference to the care we are able to provide across the country.

“On behalf of Sue Ryder, I’d like to thank everyone at Morrisons for their support in 2015 – we can’t wait to see what we can achieve together next.”

Money raised through the Morrisons Raise a Smile partnership with Sue Ryder is funding new community healthcare services including community nursing teams and Hospice at Home services; family support teams and Sue Ryder’s Online Community and Support ( Our vision is to give people more choice and control over their care at the end of their lives and ensure their families receive the support they need.

For more information or to get involved, call our partnership hotline on 0800 949 6000 or email to find out more. Alternatively, show your support today by texting ‘SMILE’ to 70123 to donate £3. You’ll be helping people at the end of their lives, and supporting their families. For more information about Sue Ryder, visit

Contacts for journalists Please call 0845 611 5111 to reach the Morrisons press office, in and out of office hours.

SOURCE: Wm Morrison Supermarkets plc

Morrisons to become the new title sponsor of the UK’s biggest mass participation running series – Great Run

Morrisons has today announced that it is to become the new title sponsor of the UK’s biggest mass participation running series – Great Run– which includes one of the world’s most iconic road running events, the Great North Run.

Bradford, England, 2015-1-12 — /EPR Retail News/ — The sponsorship will initially run for four years and commences with the Great Winter Run and International Cross Country in Edinburgh on January 10th.

The sponsorship will cover eight city locations with 12 events involving more than 220,000 runners. Morrisons is hoping to grow this number further by encouraging some of its 11 million customers and 120,000 colleagues to take part in events that range from 5k to the half marathon. The agreement also includes the Junior and Mini Great Run events.

Morrisons Chief Executive, Dalton Philips, said: “Over the last 34 years, the Great North Run has become a national institution and now with Great Runs across Britain, we believe it should be supported by a truly British sponsor. We have stores in more than 500 communities so we can play a big part in getting more people running with all the benefits that brings.”

“This sponsorship means that many more of our customers and colleagues will be able to take part in these great events and raise more money for charity, including our nominated charity partner, Sue Ryder.”

The Great Run series was founded in 1981 by former Olympic medallist Brendan Foster.

Brendan Foster, Chairman, said: “We are delighted to welcome Morrisons as the title sponsor of the Great Run series and we are excited about the association between one of Britain’s biggest retailers and Britain’s biggest mass participation running series. Our ambition is to have a million people taking part in our Great Run programme and Morrisons are ideal partners to help us to achieve this.”

Morrisons’ current charity partner, Sue Ryder, will have the opportunity to recruit more runners to raise even more funds to support their work.

Sue Ryder Chief Executive, Heidi Travis said: “It’s great news that Sue Ryder is Morrisons nominated charity for the Great Run series. Raising money through events like these means we can continue to provide incredible hospice and neurological care and make a lasting difference to thousands of families facing the loss of a loved one.”

“We have been involved in the Great Run series for over ten years and as well as raising funds, it helps to increase awareness of Sue Ryder and we’d like to thank Morrisons for this fantastic opportunity. We hope this will be the experience of a lifetime for our runners and we’re looking forward to supporting them every step of the way.”

For more information on the Great Run series please visit

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