Debenhams Reveals Holidaymakers Wear Their Luggage To Pocket The Savings

Debenhams has revealed budget flight passengers escaping the British weather are picking the pockets of airlines thanks to a loophole in the baggage rules.

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Rather than pay expensive charges for stowing suitcases in the hold of the plane, canny holidaymakers are using their free hand luggage allowance and “wearing” the rest of their baggage, according to fashion retailer Debenhams, who have seen sales rise of coats and jackets with multiple pockets by as much as 135% over the holiday period.

After cramming what would be excess baggage into pockets, customers could gain a whopping ten pounds to their original body weight; saving themselves from the extortionate fees.

Debenhams is putting the new trend down to reports from the shop floor that customers prefer to pack heavier items such as books, cameras and electronic net books, into large pocketed garments, rather than pay fees up to £40 return, charged by some low-cost airlines for cases stowed in the hold.

As a result sales of Debenhams J by Jasper Conran jacket with seven pockets have gone up by 135% and the Maine New England parka jacket which has six pockets has also seen sales leap by 29%.

Research found that the biggest sales of the multi pocket jackets came from Leeds, London, Newcastle and Aberdeen, closely followed by Dublin.

Vicky Hewitt, spokeswoman for Debenhams, said: “Our sales assistants have even reported some customers coming in with specific items like net-books and paperbacks, to check if they will fit in the pockets before they buy the coat or jacket.

“With the right jacket and trouser combo you can gain up to 11 handy pockets to tuck away holiday essentials; but beware when reaching into pockets so those extra undies aren’t spotted on the floor of Terminal 5.”

Passengers can pay dearly for going over the luggage weight limits, for instance BMI charges £7 per kg, Thomson up to £15 per kg and Ryanair £20 per kg, for excess baggage.

Multi-pocket jackets available at Debenhams include: J by Jasper Conran grey jacket with seven pockets; Maine New England taupe short parka jacket with six pockets; and Red Herring four pocket plum quilted jacket.

Via EPR Network
More Retail press releases

Debenhams Reveals Shoppers Are Pocketing Luggage Charges

Debenhams has revealed that instead of paying expensive charges for stowing cases in the hold of the plane, canny holidaymakers are using their free hand luggage allowance and “wearing” the rest of their baggage. The fashion retailer has seen sales of coats and jackets with multiple pockets rise by as much as 350% over the summer holiday period.

The retailer is putting the new trend down to reports from the shop floor that customers prefer to pack heavier items such as books, towels, electronic net books and cameras, into large pocketed garments, rather than pay fees up to £40 return charged by some low-cost airlines for suitcases stowed in the hold.

As a result, sales of Debenhams’ John Rocha navy blue parka with six pockets have gone up by 350% and sales of the beige Mantaray five pocket bomber jackets, which even have a discreet pocket in the sleeve, have jumped by 200%. Sales of Debenhams Mantaray shower proof coat with 7 pockets have also leapt by 181%.

Carie Barkhuizen, spokeswoman for Debenhams, said: “Worn strategically, multi-pocket coats and trousers can offer up to 10 pockets to stow everything from spare pants and socks, to bikinis and sarongs. It’s traveling light like we have never seen before.

“Our sales assistants have even reported some customers coming in with specific items like net-books and paperbacks, to check if they will fit in the pockets before they buy the coat or jacket.”

Via EPR Network
More Retail press releases