Sainsbury’s supplier story: Charlie and the perfect steak (video)

LONDON, 2015-2-24 — /EPR Retail News/ — At Sainsbury’s we strive to build close relationships with farmers in our supply chain like Charlie, who are dedicated to working with us to produce some of the best tasting products.

Charlie joined us four years ago on our quest to find the perfect steak. Using the most efficient farming methods, Charlie has undertaken several farm trials to test our thinking and further our findings.

We’ve supported Charlie by providing him with improved farm technologies which have allowed him to record input and performance data accurately and easily. We’ve also employed specialist nutritionists and vets to ensure the data is interpreted correctly and that the cattle perform to their optimum potential.

We strongly value the farmers in our supply chain and the efforts they go to daily to ensure we have a consistent supply of cattle.

This is a short video to bring to life the work we’ve been doing with Charlie over the last couple of years to produce the best tasting steak for our customers.