Company Pledges to Match Minimum $30,000 of Shoppers’ Donations
Matthews, N.C., 2015-6-25 — /EPR Retail News/ — Today, Harris Teeter announced it will launch an in-store donation card campaign called Support Charleston to benefit families who lost loved ones in the Mother Emanuel AME Church shooting which occurred June 17, 2015. Harris Teeter will also match in-store donations up to at least $30,000.
Shoppers in the Charleston area will be given the opportunity to donate $1, $3 or $5 at checkout in support of the Mother Emanuel Hope Fund and Lowcountry Ministries – Reverend Pinckney Fund.
One-hundred percent of proceeds from the in-store campaign, as well as Harris Teeter’s additional donation, will be divided evenly between the two organizations which will provide direct financial support to the victims’ families as well as various community projects and local initiatives dedicated to serving Mother Emanuel AME Church, vulnerable populations and youth projects.
“This is a devastating incident, and we are heartbroken for the families of the victims; the church members; the entire Charleston community,” said Danna Robinson, Harris Teeter’s communication manager. “Harris Teeter’s commitment to the Charleston community runs deep, and in an effort to support this vibrant community during this difficult time, our area family of stores is proud to offer shoppers an opportunity to support their neighbors. Our valued associates will invite shoppers to make a $1, $3, or $5 donation at checkout, and our company will match – at minimum – $30,000 of the funds raised.”
The donation card campaign will run through July 24, 2015. Shoppers in Charleston, Mt. Pleasant, Summerville, Johns Island and Isle of Palms, S.C. will be invited to participate at checkout.
For questions about Harris Teeter’s giving programs, please visit harristeeter.com.