London, 2017-May-01 — /EPR Retail News/ — As part of its commitment to offer customers a distinct and differentiated choice of quality food, Sainsbury’s is trialling a new in-store partnership with luxury patisserie brand, Patisserie Valerie.
- Patisserie Valerie cakes now available at patisserie counters in 12 Sainsbury’s stores
- Successful sushi counter trial in 20 stores now extending to another 30 by end of 2017
- Move demonstrates commitment to offering quality food, choice and convenience
Following a successful 20-store trial, the retailer also plans to roll out a further 30 sushi counters in its supermarkets by the end of the year, bringing the total number of supermarkets with sushi counters to 50.
Customer feedback on the sushi counters already in stores has been very positive with people enjoying the opportunity to buy fresh Japanese Food to Go. Sushi Gourmet’s sushi and teppanyaki is freshly prepared by highly trained sushi chefs in-store and in front of Sainsbury’s customers, using quality ingredients to create great value ready-to-eat products.
As part of the Patisserie Valerie trial, Sainsbury’s will sell branded cakes on patisserie counters in 12 stores for the first time. The delicious handmade cakes and pastries are made and delivered by Patisserie Valerie in the morning and sold in the luxury brand’s own presentation boxes by Sainsbury’s colleagues.
Both the Sushi Gourmet and Patisserie Valerie partnerships give Sainsbury’s customers a wider choice of high quality products at great value and convenience.
Sainsbury’s Food Commercial Director, Paul Mills-Hicks, said, “Working with Sushi Gourmet and Patisserie Valerie, we can offer our customers an even greater choice of delicious, high-quality fresh food in our stores. These two trials are great examples of how we’re maximising our space to offer customers choice and convenience and we know that working with high-quality, trusted brands helps attract new customers to our stores.”
Notes to editors:
Since the end of September 2016 Sainsbury’s has opened 20 branded sushi concessions in the following stores:
Nine Elms, Merton, Godalming, Watchmoor Park, London Colney, Bagshot Road, Ladbroke Grove, Haywards Heath, Milton Keynes, Winchmore Hill, Water Lane, Burpham, Richmond, Wandsworth, Kidlington, Kiln Lane, North Cheam, Warlingham, Harrogate, Mere Green
A range of premium Patisserie Valerie cakes and patisserie is now available at the following 12 Sainsbury’s stores:
Balham, Finchley Road, Merton, Springfield, Cheadle, Kempshott, Chaddesden, Kimberley, Selly Oak, Sedlescombe Road, Wrexham, Oldbury
Sainsbury’s has 425 patisserie counters in stores across the UK.
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