Healthier baskets: We have launched a number of products to inspire our customers with new ways to eat fruit and vegetables, including a convenient platter containing five different portions of 5-a-day produce.
Supplier training: A group of South African growers came to the UK as part of a training and skills programme to explore the value chain from port to store.
Energy efficiency: We are trialling an aerofoil technology on our fridge systems to reduce the amount of cool air that escapes from fridge units and reduce the energy used to keep the fridge units cool.
Charitable donations: During 2014/15 we donated a total of £52 million to charities and other good causes both nationally and locally.
Mentoring: Our second cohort of colleagues are participating in Race for Opportunity’s cross-organisational Mentoring Circles, which promotes diverse representation and progression in the workplace. We have also provided four mentors for the scheme.
Mike Coupe, Chief Executive, said:
“Back in 2011, we were one of the first FTSE 100 companies to introduce a policy to support our colleagues who juggle their work with caring responsibilities. It was an important step for us as we estimate that 18,000, or one in nine, of our colleagues are also carers, and we want to make sure these colleagues are fully supported and able to continue working whilst caring.
This is particularly pertinent this year as our partner charity Carers UK celebrates its 50th anniversary and we celebrate five years of working together. To mark these milestones and to show support for this year’s Carers Week (8 to 14 June), many of our stores will work with organisations to host information stands about support services for carers in the local community. A number of colleagues have also been sharing their own experiences of caring on a film which will be launched the same week.
As the population grows and life expectancy continues to increase, it is likely that many people will find themselves carers at some point in their lives. We’re proud to be leading the way in supporting colleagues through their caring responsibilities.”
Other highlights form the quarter include:
1. Best for food and health
Healthier baskets: Our product developers continue to work to inspire our customers with healthy, convenient options. We have extended our prepared salads offer to include a baby leaf green salad, a range of Taste the Difference salads featuring micro-herbs and edible flowers, as well as red kale leaves which can be eaten raw or cooked.
5-a-day: We have also launched a fruit and vegetable platter providing all five 5-a-day portions in one convenient format. Our new My Goodness! tuna and beetroot sandwich also contains one portion of 5-a-day, adding to our My Goodness! chicken and minted pea and My Goodness! smoky ham and piccalilli sandwiches, which all provide a full portion of vegetables or fruit.
External collaboration: In March, we invited 14 external stakeholders to an event hosted by Mike Coupe and our non-executive director, Jean Tomlin. We were able to share the progress we have made in reformulating our products to reduce the salt, sugar and fat content as well as discuss how to continue our journey to improve the nutritional profile of our products.
2. Sourcing with integrity
Conferences: On 13 March we brought together a total of 400 guests at The Royal Institution in central London for our Research and Development (R&D) conference, and our Ethical conference. This was our second R&D conference which focused on sharing knowledge to address common challenges across the supply chain; while simultaneously the Ethical conference looked at securing sustainable supply chains through transparency and partnerships.
Supplier training: Working in partnership with the Department for International Development (DFID) we have funded some of our fresh fruit suppliers to run a training and skills programme for over 160 workers. The training was developed by the Fresh Produce Exporters’ Forum in South Africa. In April, 11 of the participants in the programme were selected to visit the UK and follow the value chain through to our stores, providing a unique opportunity to embed their learning.
Agricultural scholars: Seven British farmers have started our first farmers and growers scholarship programme. In partnership with Imperial College London, the next six months offers them a unique opportunity to study, research and analyse soil health.
3. Respect for our environment
Energy efficiency: We are trialling an aerofoil technology on our fridge systems to reduce the amount of cool air that escapes from fridge units. The adaptation has been designed and manufactured by Aerofoil Energy Ltd and uses Formula 1 aerodynamics technology developed with Williams’ Advanced Engineering. With less cool air escaping, less energy is used to keep the fridge units cool and less energy is needed to keep the shopping aisles warm.
Biodiversity: We have been working with a bee expert to set up, and maintain, a network of Bee Hotels on our store estate and across our supplier network to increase the availability of nesting sites for solitary bees. This spring, we have added 146 Bee Hotels to our stores and depots, taking our total number of Bee Hotels to 258.
External Recognition: In April we won the Organisational Behavioural Change category at the Environment and Energy Awards for our internal colleague engagement programme to become the UK’s Greenest Grocer. Our work with Global Action Plan asks colleagues to complete five simple actions as part of their daily routine to help reduce energy use in store by three per cent.
4. Making a positive difference to our community
Charitable donations: We are delighted to confirm that during 2014/15 we donated a total of £52 million to charities and other good causes. This included corporate donations to national charities such as Comic Relief and The Royal British Legion, and also funds raised by stores for their Local Charity partners, as well as investment in community programmes such as Active Kids.
Carers UK: Stores across the country have made preparations to support the 2015 Carers Week. Arrangements are in place for volunteer groups to come into store to provide information to customers and colleagues throughout the week (8 to 14 June). It is a milestone year for our partnership with Carers UK as the charity celebrates its 50th anniversary and we mark our fifth year of support.
Active Kids: This year’s voucher collection finished on 5 May and now over 50,000 schools and clubs are able to redeem their vouchers to order sports and cooking equipment and experiences from our biggest ever catalogue.
5. A great place to work
Skills and training: 979 of our colleagues who are responsible for planning, delivering and validating the learning of others, have attended our Bringing Learning To Life workshop to help build their knowledge and insight.
Food Colleges: On Wednesday 11 March two members of our Learning and Development team were asked to support an event at the Houses of Parliament organised by Sainsbury’s and Mars UK in partnership with Comic Relief. This was an opportunity for one of our experienced store colleagues, who has been trained at our Bakery College, to demonstrate how we train and develop our colleagues, and to raise awareness of our new Bakery Apprenticeship.
Mentoring: We are participating in Race for Opportunity’s cross-organisational Mentoring Circles, which promote diverse representation and progression in the workplace. Mentees learn together, coach and support each other, while being led by a senior level mentor. We have also supplied four mentors for the scheme as well as a member of our Operating Board as a guest mentor.
Sainsbury’s 20×20 Sustainability Plan: £52 million donated to charities and other good causes in 2014/15
Celebrated 20 years of partnership with The Royal British Legion and ran our biggest ever campaign in support of the Poppy Appeal
Reformulated our own-brand lemonade and cola to save 1,310 tonnes of sugar annually from our customers’ baskets equating to 5.2 billion calories
First major supermarket to launch Marine Stewardship Council (MSC) certified cod on our in-store café menu
Launched seasonal customer recycling programmes, including Poppy and Pumpkin recycling
The commemorative chocolate bar featured in our ‘Christmas is for Sharing’ TV advert, raised an additional £500,000 for The Royal British Legion
Mike Coupe, Chief Executive, said: “This quarter we celebrated our 20th year of partnership with The Royal British Legion by staging our biggest ever campaign in support of the annual Poppy Appeal. We welcomed Legion volunteers into our stores across the country, donated all profits from our poppy-inspired merchandise, and invited our customers to round up their bill at checkout to donate the difference. For the first time we ran a TV advert to tell our customers about the different ways they could support the Poppy Appeal at Sainsbury’s.
“Our partnership with the Legion continued into Christmas, as we unveiled our “Christmas is for Sharing” TV advert and a commemorative chocolate bar. We were delighted with the response from our customers, who helped us to raise an additional £500,000 from sales of the bar to support the Legion’s work.
“This quarter also saw an exciting addition to another one of our long-term campaigns – Active Kids – as we announced the appointment of Liverpool striker, Daniel Sturridge as our new ambassador. Alongside Paralympians Ellie Simmonds and Jonnie Peacock, Daniel will support our work to encourage young people to enjoy healthy lifestyles and get into sport.
“All of these are examples of our long-term commitment to causes that are important to our customers and demonstrate how our values make us different.”
Other hightlights from the quarter include
1. Best for food and health
Reformulation: We have reformulated our own-brand High Juice squash range to reduce the sugar content, which will remove 946 tonnes of sugar per year. In our own-brand carbonated drinks we have removed a further 1,310 tonnes of sugar per year from our lemonade and cola. Combined these two initiatives remove 8.9 billion calories per year from our customers’ baskets
Colleague health: In 2014 we trialled and then established a ‘Health MOT’; an innovative health check that gives our colleagues a personalised health score taking into account health metrics such as Body Mass Index, blood pressure, body fat and hydration levels. In 2014, 84,000 colleagues were offered the opportunity to participate as part of the full store and depot roll out
Lighter alcohol: In October we relaunched our Taste the Difference Conegliano Proseccowith the alcohol by volume (ABV) reduced from 11 per cent to 10.5 per cent, which will remove over 1 million units per annum from our customers’ baskets
Allergens: As part of our commitment to raising awareness of the needs of customers with allergies and intolerances, we continued our sponsorship of the Allergy Show in Liverpool in October. Attracting 24 per cent more visitors than the previous year, we supported a Cook Zone where we sampled bespoke freefrom recipes to inspire our customers with allergies to Live Well For Less
2. Sourcing with integrity
Research and Development: Projects ranging from hen welfare to fruit packaging have been awarded support and expertise to collect and process data. The collection of data will help build more efficient, resilient and secure agriculture supply chains and provide us all with insights and information to help develop successful products, services and innovative farming practices
Technical Management Academy: We carried out our first pilot training course on Agency Labour and Prevention of Worker Exploitation. The two-day certified programme was delivered by the Gangmasters Licensing Authority and focused on assisting our suppliers in tackling hidden labour exploitation. It was attended by 12 delegates from across the supply base including meat, fish and fresh produce suppliers
Farmer and Grower Groups: Our annual farming conference in December brought together over 650 farmers from our Agricultural Development Groups to share knowledge and inspire innovation, where we announced our investment in the future of British farming through our new scholars programme
Sustainable seafood: We are the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on our in-store café menu. As the leading retailer for sustainable seafood, this adds to our range of 150 products that carry the MSC logo and have been sourced from sustainable fisheries
3. Respect for our environment
Energy efficiency: Our award winning work to reduce our stores energy consumptioncontinues with 70,000 Light Emitting Diodes (LED) installed to date, saving 40 million kilowatt-hours, equivalent to the annual energy usage of over 4,300 homes. As the clocks went back, our LED promotion for customers provided great value bulbs to help to reduce customers’ energy usage in the home
Seasonal recycling: We continued our work to help our customers recycle more, including a pumpkin recycling trial at 10 stores, allowing customers to send their pumpkins to anaerobic digestion following Halloween. Our poppy recycling programme, now in its second year, saw commemorative poppies returned to store to be reused. Finally, in conjunction with 10 water companies we distributed 130,000 fat traps in advance of Christmas, designed to help customers dispose of left over cooking fat without pouring it down the drain
4. Making a positive difference to our community
The Royal British Legion: We celebrated 20 years of partnership with The Royal British Legion and ran our biggest ever campaign of support for the Poppy Appeal. Our Christmas advert this year was made in partnership with the Legion and featured a commemorative chocolate bar, which we sold in-store with all profits going to the charity. We made one million bars of chocolate, raising £500,000 for the Legion
Active childhoods: England and Liverpool striker Daniel Sturridge was announced as our new ambassador to support campaigns including Active Kids, alongside Paralympians Ellie Simmonds and Jonnie Peacock. Daniel is already proving to be a great role model for young people, through his commitment to sport and his passion for healthy eating
Christmas charity engagement: Our stores welcomed their Local Charity partners into store for some festive fundraising, as well as inviting local groups to take part in a weekend of carol singing on 13 and 14 December
Seasonal jobs: We employed over 10,700 temporary colleagues over the Christmas and New Year period to help serve our customers at the busiest time of year, giving many people valuable experience and a stepping stone into the workplace
Carers rights: We celebrated another year sponsoring Carers Rights Day and a group of our Diversity Champions attended a reception at the House of Commons to mark the achievements of Carers UK
Serving our stores and customers: Over 2,200 of our store support centre colleagues based in offices in London, Manchester, Coventry and Edinburgh pledged over 3,800 days ofsupport in stores over Christmas. This helped us deliver the best possible service to our customers at this busy time of year as well as providing a connection to our stores for our office colleagues
Long service: 415 colleagues celebrated their 25 years’ service milestone and 576 colleagues reached 20 years’ service between October and December 2014. This brings the total number of our colleagues to have reached 20 years’ service to over 15,700
Sainsbury’s Q3 CSR update: Continued progress against our 20×20 Sustainability Plan across all five values
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