Carrefour launches sustainable farming platform in partnership with Agrotools to monitor fresh beef purchases

Carrefour launches sustainable farming platform in partnership with Agrotools to monitor fresh beef purchases
Carrefour launches sustainable farming platform in partnership with Agrotools to monitor fresh beef purchases

 

Boulogne-Billancourt, FRANCE, 2016-Aug-28 — /EPR Retail News/ — The system will monitor all purchases of fresh beef destined for national consumption. It will limit the social and environmental risks in the supply chain.

The announcement was made at an event named “Dialogues on sustainable farming” organised by Carrefour in partnership with the Government of Mato Grosso State – the largest beef producing state in Brazil – and in the presence of Pedro Taques, Governor of Mato Grosso State, Jérôme Bédier, Deputy Chief Executive Officer of the Carrefour Group, Charles Desmartis, Chief Executive Officer of Carrefour Brazil, NGOs and representatives of entities and businesses from the farming sector.

Developed in partnership with Agrotools – the leader in georeferencing and Big Data in Brazil – the new tool crosses the data provided by beef suppliers with public criteria in order to identify any non-compliance with the five criteria that have been introduced. It will also help to prevent farms from producing meat in regions:
1. in deforested areas
2. under an environmental embargo
3. in protected areas
4. in indigenous lands
5. using illegal labour

Thanks to this tool, thousands of farms that supply Carrefour’s partner producers will be strictly controlled. The progressive deployment of the platform should be completed next year.

Cattle farming is one of Brazil’s main economic activities, and there is enormous export potential. One of the sector’s main challenges is to improve meat quality whilst reconciling production with protecting biodiversity.

As an important link in the beef production chain, Carrefour will play an active role – particularly in the Amazon – by facilitating and stimulating initiatives to improve beef farming / production processes.

In 2010 the Carrefour Group made a commitment within the Consumer Goods Forum to move towards zero deforestation by 2020. Since then, the Group has drawn up a forest policy to implement this ambitious objective in all countries, particularly for soya, palm oil, wood and beef supplies.  Rigorous “sustainable” management of these supply chains is vital in achieving the goals that have been set.

In 2013, the forest became one of the four focus areas in Carrefour’s drive to protect biodiversity.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@carrefour.com

Source: Carrefour

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Carrefour to promote agricultural supply chains that are committed to local, innovative and sustainable farming

Boulogne-Billancourt, 2016-Jun-02 — /EPR Retail News/ — Carrefour has implemented an ambitious agro-ecological approach promoting agricultural supply chains that are committed to local, innovative and sustainable farming; specific solutions such as synthetic pesticide free strawberries or Carrefour Quality free range eggs from hens fed on 100% French plant-based feed and reared without antibiotic treatment during the laying period.

Carrefour became a forerunner in this domain in 2014 with the first antibiotic-free chicken supply chain in France.   We sell 17,000 of them every week. This approached has been followed by Poland.

Fancy strawberries? Carrefour has just launched a new strawberry supply chain in France which is synthetic pesticide-free from the flowering stage onwards.

In Belgium, Carrefour has developed a Carrefour Quality organic vine tomato supply chain in collaboration with a family firm.    A sustainable crop grown in rich soil with a high nutrient content, producing a local product of good quality with an authentic taste.

Going even further, Carrefour is developing a Carrefour Quality system for Supply Chains that are consumers of French origin soy:
Carrefour has been involved in the removal of GMOs from animal feed since 1998 and is in favour of the relocation of some 8,000 hectares of soya farm in the South West.

Growing methods that are more respectful of health and the environment, production methods that are evolving to ensure healthy, quality products, etc. agro-ecology is a real source of innovation that benefits our partners as well as our customers.

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Carrefour to promote agricultural supply chains that are committed to local, innovative and sustainable farming

Carrefour to promote agricultural supply chains that are committed to local, innovative and sustainable farming