Marine Stewardship Council launches global campaign on sustainable seafood

Marine Stewardship Council launches global campaign on sustainable seafood

LONDON, 8-Jun-2020 — /EPR Retail News/ — High levels of concern for our oceans are driving a new wave of consumer activism, research for the Marine Stewardship Council reveals, as consumers increasingly ‘vote with their forks’ to safeguard our oceans.

The largest survey of its kind involving more than 20,000 people across 23 countries, conducted by independent insights consultancy, GlobeScan, reveals that 6 in 10 seafood shoppers (58%) already made changes to the way they choose and buy seafood in the last year in order to protect fish in our oceans.

Consumer activism includes switching to brands or products that say they help protect the oceans or fish (23%), buying different seafood species (17%) and changing where they buy seafood (15%). Eight in 10 seafood consumers (83%) are prepared to take further action in the future to safeguard our oceans.

That action is being fuelled by the worry held by nearly 1 in 3 people globally (31%) that their favourite fish won’t be available to eat in 20 years’ time. A higher proportion of 18 to 24-year-olds (37%) fear their favourite fish will be off the menu by 2040 than the over 55s (27%). Young people and parents are also more likely to have taken action in the last year1 and be willing to take action in the future to protect fish and seafood2.

For plenty more fish to be left in the sea, two thirds (65%) of seafood lovers say buying fish and seafood from sustainable sources is vital, and two fifths (41%) say they notice ecolabelled products when shopping.

Oceans contain up to 80 percent of life on earth3, with seafood providing an important source of protein to more than 3 billion people across the world4. However, a third of fisheries around the world have been fished beyond sustainable limits, and a further 60% are fished to their maximum capacity5.

This World Oceans Day (8th June), the independent, not-for-profit Marine Stewardship Council is launching a new global campaign Little Blue Label, Big Blue Future. The aim is to encourage more consumers to switch to seafood certified to its rigorous ‘blue label’ standard.

Rupert Howes, Chief Executive at the Marine Stewardship Council said: “With overfishing, climate change and pollution putting increasing pressure on our oceans, the choices we make as consumers have never been more important. This survey shows people really do care where their seafood comes from and how it is sourced.

“At a time when the seafood industry is facing unprecedented challenges as a result of the coronavirus pandemic, we can all play a part in supporting fishers committed to sustainable practises, helping to protect marine ecosystems and safeguarding our seafood supplies for future generations. Choose certified sustainable seafood by looking out for the blue MSC label.”

SOURCE: EuropaWire

Hy-Vee guarantees 100 percent of its sushi from responsible sources

WEST DES MOINES, Iowa, 2017-May-09 — /EPR Retail News/ — Today (May 8, 2017), Hy-Vee, Inc. announced it has successfully transitioned 100 percent of its sushi to responsible sources. The supermarket chain guarantees that all sushi prepared and sold in its 244 Midwestern stores, including Hy-Vee Market Grille restaurants, will now contain seafood that is caught in an environmentally and socially responsible manner.

According to its recently updated Seafood Procurement Policy, Hy-Vee is committed to sourcing seafood in its fresh-made Nori Sushi bars and Hy-Vee Market Grille restaurants that is rated “green” or “yellow” by the Monterey Bay Aquarium’s Seafood Watch program, certified to an environmental standard equivalent to these ratings, or in a time-bound improvement process.

“We work hard to provide the highest quality options for our customers,” said Brett Bremser, executive vice president of perishables at Hy-Vee. “We enjoy offering Hy-Vee customers the option of Japanese cuisine with fresh seafood, but we must also safeguard the health of our oceans. We have made it a priority to integrate the concept of sustainable dining into our menu options and Nori Sushi brand.”

Hy-Vee’s goal is to offer the art of sushi to its customers while maintaining a solid commitment to responsible menu choices. Hy-Vee’s sushi options include a variety of the freshest seafood selections, all of which are responsibly sourced.

The ahi tuna used in Hy-Vee’s Nori Sushi is made with Seafood Watch green-rated, Fair Trade-certified yellowfin tuna. The tempura and ebi shrimp are from BAP 3 Star- and BAP 4 Star-certified sources. The salmon is Seafood Watch yellow-rated Verlasso salmon from Chile. Hy-Vee’s surimi is from the Marine Stewardship Council-certified U.S. Alaska pollock fishery.

Hy-Vee’s updated Seafood Procurement Policy now also includes sustainable shelf-stable tuna. The policy was developed in partnership with FishWise, a nonprofit sustainable seafood consultancy that promotes the health and recovery of ecosystems through environmentally and socially responsible business practices.

“This announcement marks the achievement of another major milestone in Hy-Vee’s Responsible Choice seafood program,” said Kathleen Mullen-Ley, project director at FishWise. “FishWise applauds Hy-Vee’s continued leadership in improving the sustainability and social responsibility of its seafood offerings. We are proud to be partnered with Hy-Vee and look forward to more exciting announcements in the future.”

###

About Hy-Vee, Inc.
Hy-Vee Inc. is an employee-owned corporation operating more than 240 retail stores across eight Midwestern states with sales of $9.8 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s 84,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.

About FishWise
FishWise is a nonprofit sustainable seafood consultancy based in Santa Cruz, CA. Uniquely positioned between the seafood industry and marine conservation organizations, FishWise offers a range of services that create trust between seafood vendors and their customers, enabling businesses to sell more sustainable seafood, more profitably. For more information, please visit www.fishwise.org, and follow FishWise’s work on Facebook and Twitter.

SOURCE: Hy-Vee, Inc.