T Galleria by DFS celebrates loyalty with its Fall 2016 campaign

HONG KONG, 2016-Aug-05 — /EPR Retail News/ — This fall, T Galleria by DFS, the world’s leading luxury travel retailer, asks the question, “What are you loyal to?” Celebrating loyalty in all its forms with its Fall 2016 campaign, T Galleria by DFS has teamed up with a cast of nine international influencers, global travelers and friends of the DFS brand to share the experiences and the values they are most loyal to. Starring American CEO and designer Tory Burch, French music producer Caroline de Maigret and British style editor Susie Bubble among others, including DFS’ own staff, the Fall 2016 campaign unfolds throughout August, September and October in-store, online and through DFS’ social media channels.

“This season we were particularly inspired by the many relationships that make up the unique T Galleria by DFS experience – from customers to sales staff, brands to retailers and influencers to fans – and we wanted to celebrate the value of loyalty, which is at the core of all these experiences,” said John Gerhardt, Senior Vice President, Creative Branding Direction, DFS Group. “Every person has a story to tell about where their loyalty lies and we were thrilled to explore that concept with our cast while taking an entire season to celebrate and thank our customers for the immense loyalty they show us every day when they shop at T Galleria by DFS.”

With 17 downtown T Galleria by DFS and 17 airport DFS stores in 14 countries – and the 18th T Galleria store set to open in Venice in October – fans of the brand will have many chances to join in on the celebration this season through an interactive, cartoon-inspired visual merchandising set-up as well as an immersive digital experience featuring campaign videos, cast interviews and travel guides at TGalleria.com.

For members of DFS Group’s LOYAL T program, the world’s most extensive, multi-tiered luxury rewards program, the campaign amplifies the special access, benefits and privileges enjoyed by those who demonstrate their “LOYAL T” to DFS. Every day, members who shop with DFS can earn and redeem points for every dollar they spend, gaining access to an increasing array of services the more they shop. Members who shop with DFS this season will enjoy exclusive gifts from their favorite brands, intimate member-only events and experiences as well as a chance to win one million LOYAL T points.

Join the campaign and share what you are loyal to, starting August 1. #LOYALT

Contact:

press.enquiries@dfs.com

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T Galleria by DFS celebrates loyalty with its Fall 2016 campaign
T Galleria by DFS celebrates loyalty with its Fall 2016 campaign

 

Source: DFS

 

T Galleria by DFS opens its fourth outpost in Macau at Studio City

Featuring new beauty hall concept and sunglasses boutique, T Galleria by DFS is the latest DFS store to launch in Macau this year

HONG KONG, 2015-11-23 — /EPR Retail News/ — T Galleria by DFS, the Traveler’s Luxury Department Store, officially opened its fourth outpost in Macau at Studio City on October 27. Corresponding with the grand opening of the Hollywood-themed Studio City resort, T Galleria by DFS includes its new beauty hall concept T Galleria Beauty by DFS as well as a T Galleria by DFS sunglasses boutique in The Boulevard at Studio City shopping district.

“We’re thrilled to bring the T Galleria by DFS experience to this brand new fusion of entertainment and retail at Studio City Macau,” said Benjamin Vuchot, Region President, North Asia for DFS Group. “Macau continues to be an exciting market for travelers and we’re confident that visitors from all over the world will be delighted by our expansive selection of the leading beauty and sunglasses brands they’ve come to expect from DFS.”

Focused on cosmetics, skincare and fragrances, T Galleria Beauty by DFS is a holistic, multi-brand beauty hall bringing customers a world of personal beauty experiences in one prestigious location. This is the third T Galleria Beauty by DFS store to launch in 2015, the first opening at Galaxy Macau on May 27 and the second in Hong Kong in Causeway Bay on July 10.

The 7,580 square feet T Galleria Beauty by DFS store at Studio City features an expertly-curated selection of 28 world-renowned beauty brands and 10 fragrance brands including Estée Lauder, Giorgio Armani, Hermès, La Mer, La Prairie and Lancôme. In addition, T Galleria Beauty by DFS will also feature popular Japanese and Korean brands including SK-II, Shiseido, Laneige and Sulwhasoo, catering to growing demand for the Korean beauty trend throughout the region.

T Galleria Beauty by DFS will also introduce cult-favorite Fresh in Macau for the first time, offering the full range of the beauty brand’s popular fragrance, skin, body and hair care products. Dedicated to natural ingredients, rich textures and addictive scents, Fresh specializes in creating a sensorial beauty experience. T Galleria Beauty by DFS will stock the brand’s best sellers including Fresh’s signature Sugar Face Polish, Black Tea Instant Perfecting Mask, Rose Face Mask and Soy Face Cleanser.

DFS brings its famed Beauty Concierge to T Galleria Beauty by DFS at Studio City. The Beauty Concierge is a complimentary highly-bespoke service which focuses on the customer’s personal needs and preferences. Customers will discover tailored services covering skin analysis, skin treatments, makeup consultation, personalized services and specialty massages.

The T Galleria by DFS sunglasses boutique, an award-winning sunglasses store design concept named Best New Store Environment at the 2014 TFWA Cannes Awards, features 16 brands including Ray-Ban, Céline, Dior, Fendi and Gucci. Highlights also include the full Karen Walker eyewear collection and as well as MCM sunglasses, a first for any T Galleria by DFS store in Macau.

T Galleria by DFS features the LOYAL T by DFS program, the world’s most extensive global luxury rewards program covering over 700 brands in 26 airport and T Galleria by DFS stores in 10 countries across three continents. The multi-tier program connects loyal members with an extraordinary array of increasing benefits and exclusive experiences including personal shopping assistance, concierge services, and pre-order and pre-sale of new beauty brands.

Customers of T Galleria by DFS stores, like all DFS customers around the world, are provided a 100% Global Guarantee, ensuring that all merchandise is completely authentic and that after-sales service centers will refund, repair and accept the return of merchandise worldwide.

T Galleria by DFS at Studio City marks the fourth DFS launch in Macau, and the second in 2015. Three other stores include T Galleria by DFS at Shoppes at Four Seasons, City of Dreams and Galaxy Macau.

Download high resolution store photos here.

MEDIA CONTACTS
press.enquiries@dfs.com

SOURCE: DFS Group Limited

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T Galleria by DFS opens its fourth outpost in Macau at Studio City

T Galleria by DFS opens its fourth outpost in Macau at Studio City