Amazon FreeTime Unlimited service now on Android phones and tablets

Amazon FreeTime Unlimited service now on Android phones and tablets

 

  • Amazon adds popular FreeTime app to Google Play—now kids can enjoy their favorite books, videos, YouTube videos, and websites inside FreeTime for the first time on a phone
  • FreeTime Unlimited service blends world-class parental controls with access to over 10,000 age-appropriate titles from brands like Disney,Nickelodeon, PBS Kids, HarperCollins, and Simon & Schuster

SEATTLE, 2017-May-08 — /EPR Retail News/ — Amazon today (May 3, 2017) announced that kids can now enjoy the popular Amazon FreeTime Unlimited service, including books, videos, YouTube videos and websites on Android phones and tablets. The FreeTime app for Android is free to use and offers similar parental controls that are available with FreeTime on Fire Tablets, including Fire Kids Edition, plus access to over 40,000 YouTube videos and websites that have been hand-selected by the FreeTime team. For even more content, parents can add the Amazon FreeTime Unlimited service starting at $2.99 per month to gain unlimited access to over 10,000 age-appropriate books and videos. Parents can download the FreeTime app starting today at http://bit.ly/2otF8GD.

“Over 10 million kids have enjoyed Amazon FreeTime on Fire Tablets, Kindle e-Readers, and Amazon Fire TV—we’re thrilled to bring that same award-winning experience to even more families,” said Kurt Beidler, Director of Kids & Family, Amazon. “Now, whether it’s a Mom sharing her Android phone with her child or a child learning to use their first Android tablet, Amazon FreeTime Unlimited makes it easier for kids to have unlimited access to a broad selection of the content they love—on a wide range of phones and tablets—while giving parents peace of mind.”

The award-winning Amazon FreeTime service balances giving kids the freedom of choice and unlimited access to popular content while ensuring parents that what their kids are viewing on their devices is age-appropriate. Parents can hand-select books, videos, apps and games to add to the FreeTime app, and kids can explore over 40,000 age-appropriate YouTube videos and websites that are hand-curated by the FreeTime team. Parents can also manage screen time limits by content type with innovative features like Learn First, which hides all entertainment content until daily educational goals are met, and Bedtime, which automatically turns off FreeTime at night and keeps it off until the wake-up time parents set—with weekday and weekend settings.

For even more content, parents can add FreeTime Unlimited, the all-in-one subscription service that allows kids to explore over 10,000 age-appropriate books and videos from popular brands like Disney, Nickelodeon, Amazon Studios, PBS Kids, HarperCollins, and Simon & Schuster. Starting at only $2.99 per month, FreeTime Unlimited offers unlimited access to favorite book and video titles for kids of all ages, including:

  • Books: Splat the Cat, Little Blue Truck Leads the Way, Frog and Toad Are Friends, Curious George Goes to the Hospital, Caps for Sale, Inside Out Junior Novel, National Geographic Readers: Mummies, Big Nate: Game On!, Beezus and Ramona, Bridge to Terabithia, Star Wars: Before the Awakening, The Princess Diaries, and many more
  • Videos: Daniel Tiger’s Neighborhood, If You Give A Mouse a Cookie, Wishenpoof!, Fireman Sam: Ultimate Heroes—The Movie, The Gruffalo,Odd Squad: The Movie, Just Add Magic, Happy Feet, LEGO Friends, Pokemon the Series: Ruby and Sapphire, An American Girl Story—Melody 1963: Love Has to Win, Tarzan, and many more

Additionally, Amazon recently introduced new features for Amazon FreeTime with Parent Dashboard and Discussion Cards. Discussion Cards let parents connect with their kids’ digital experience by providing short summaries of the FreeTime content their kids are using, along with sample questions and activities that parents and kids can share in together based on the book, video, educational app or game. Discussion Cards are found within the Parent Dashboard, a mobile optimized website that also provides daily activity reports to help parents review the digital content their kids are using in FreeTime, to determine how to manage time limits and set educational goals. To learn more, visit: http://parents.amazon.com.

The Amazon FreeTime app and Amazon FreeTime Unlimited service is available on Android devices starting today in the U.S., and is already available on Fire Tablets, Fire TV and Kindle e-Readers. Amazon FreeTime Unlimited is available starting at $2.99 per month and is included as a one-year subscription on the Fire Kids Edition tablet. Existing FreeTime Unlimited subscribers can also now access their subscription on Android devices at no extra cost. Learn more at www.amazon.com/freetime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews. Learn more about Amazon Prime Now, Shop, or Download the App at www.primenow.com.

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Source: Amazon.com, Inc.

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State of Retailing Online 2016: online sales and traffic is now led by smartphones and not tablets

Washington, 2016-1-11 — /EPR Retail News/ — The growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has officially landed smartphones on top as a driver of sales and traffic for retail companies. According to the State of Retailing Online 2016, conducted by Shop.org, Forrester Research Inc. (Nasdaq: FORR) and Bizrate Insights, mobile as a percentage of both online sales and traffic is now led by smartphones and not tablets.

Specifically, retailers surveyed report smartphone sales accounted for 17 percent of their total online sales in 2015, edging ahead of the 14 percent generated via tablets. Overall, retailers said sales from smartphone devices grew 53 percent over the previous year, while sales from tablet devices grew 32 percent.

According to the report, retailers continue to keep their mobile investments at a more moderate level: 30 percent of those surveyed say they invested less than $10,000 on smartphone platforms in 2015, and 17 percent kept budgets between $10,000 and $50,000. When it comes to tablets, the investments are even smaller. Nearly four in 10 (37%) said they made no additional investment in their tablet offerings in 2015, compared to 18 percent who left smartphones out of their investment plans for 2015; 11 percent of retailers surveyed said they put $10,000 to $50,000 into tablet investments last year.

“Retailers are now recognizing that their customers may not need a bigger, more expansive shopping experience on mobile platforms – they need a consistent, relevant and user-friendly experience that will shape their online and in-store shopping behaviors,” said NRF Senior Vice President and Shop.org Executive Director Vicki Cantrell. “Even with relatively small investments in their mobile initiatives, retailers are seeing tremendous growth in both sales that come from smartphones and the level of customer engagement from mobile across the brand.”

“Retailers are building their mobile platforms with strong customer engagement strategies in mind, allowing their shoppers to easily ‘click and buy’ or research in-store availability,” continued Cantrell. “For today’s consumer, this is all just a part of modern-day shopping; though for retailers, it’s a constant balance of where and how much to invest into the mobile experience and infrastructure.”

That said, the report did find that more mobile investment is on the horizon for retailers. And, it’s clear smartphones are where retailers have earmarked this investment. The survey found that one-third of retailers surveyed plan to grow their smartphone investments more than 20 percent in 2016, and another 34 percent will grow their investments between 1 and 20 percent. One in five (22%) will grow their tablet investment more than 20 percent in 2016.

“It’s the age of the customer and retailers need to be wherever shoppers are when they’re browsing and buying. It’s essential to provide value on those devices and in those moments, which are often in stores,” Forrester Vice President and Principal Analyst Sucharita Mulpuru said. “While mobile phones still represent promise, savvy retailers will be leveraging mobile with their customers to positively influence in-store sales as well.”

Tablets growing in importance for store associates

Tablets may ultimately find a bigger purpose in stores, helping store associates provide greater service to customers.

The survey found that of the 36 percent who use mobile devices in stores, one-quarter of those use tablets. Two in five (44%) say their associates use tablets to show additional products not available in stores and four in 10 use the devices to send e-receipts; 23 percent use them to check inventory in warehouses and 21 percent use tablets to check their actual in-store inventory.

Media can request a copy of the complete report by emailing press@nrf.com.

About the State of Retailing Online Report
The State Of Retailing Online research series, which provides eBusiness & Channel Strategy Professionals with annual industry benchmarks of marketing and business investment and activities, surveyed 195 companies in September and October 2015. Industries surveyed included apparel, footwear, general merchandise, home furnishings, and personal care.

About Forrester Research
Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

About Bizrate Insights
With over 27 million surveys collected annually from over 6,000 retailers worldwide, Bizrate Insights is one of the largest sources of verified customer-generated seller ratings and reviews, helping both retailers and consumers make informed decisions. Bizrate Insights’ solutions cover online and mobile visitors, online and mobile buyers, as well as retail store buyers. Our core solutions are free, allowing retailers of all sizes to build best-in-class customer experiences, gain competitive intelligence, and attract more qualified traffic from top search engines.

About Shop.org
Shop.org, a division of the National Retail Federation, is the world’s leading community for digital retail, offering thought leadership through original research and gold standard events. The community is made up of exclusive networking groups and committees that lead the global conversation surrounding innovative e-commerce trends and digital retail. Shop.org members include some of the world’s largest most respected retail, technology, research, and consulting companies. www.shop.org

Kathy Grannis Allen
(202) 783-7971
press@nrf.com
(855) NRF-Press

SOURCE: National Retail Federation