Boulogne-Billancourt, FRANCE, 2015-12-8 — /EPR Retail News/ — Carrefour and the Gueules Cassées (“Ugly Mugs”) collective have introduced a new brand – “Tous AntiGaspi” – in a bid to raise the awareness of the retailer’s suppliers of the need to tackle food wastage. These products have minor visual imperfections, and so are sold at a discount… although there is nothing wrong with the way they taste.
This is a first in Europe and is just one of many initiatives that the retailer is involved in to help tackle climate change.
With its “Tous AntiGaspi” products, Carrefour is working to help its suppliers make use of those of their products that are of non-standard shape
With this new “Tous AntiGaspi” brand, the retailer has come up with a solution that helps its customers, its suppliers and its employees to reduce food waste at all levels of the supply chain.
In April of this year, Carrefour launched a Camembert under the new “Tous AntiGaspi” brand in 228 of its hypermarkets; starting in January 2016, it will be launching a new breakfast cereal in north-eastern France, and will most likely expand it to include even more products, the aim being to support those of the retailer’s suppliers that are interested in reducing wastage of their rejected products.
To be included in the “Tous AntiGaspi” range, products have to meet the following criteria: they have to constitute a genuine solution to the problem of wastage, they have to be as good and as safe to eat as their graded equivalents, and they have to be discounted and sold as locally as possible.
“Tous AntiGaspi” products also have a charity dimension to them: for every product in the range that is purchased, one cent will be donated to food aid charities via the Microdon charity fund.
A partnership that shores up Carrefour’s waste reduction policy
Tackling waste of any kind is the mainstay of Carrefour’s CSR policy. In line with this commitment, the retailer has extended the use-by dates on more than 300 of its products in order to reduce food wastage at various stages of their life-cycle and to raise people’s awareness of this issue in stores.
This partnership is evidence of Carrefour’s pioneering commitment to bringing about responsible trade. Food waste is a challenge that we all have to take up together – one which involves us working closely alongside our customers and our suppliers.