Ernest Jones Launches TAG Heuer F1 Ceramic Watch Range

Ernest Jones has announced the launch of the new TAG Heuer F1 Ceramic watches collection. The prestigious watch brand known for stylish innovations and contemporary design features steel and ceramic fixed bezels with bracelet style straps. The TAG Heuer F1 Ceramic collection has been created for women and features a selection of styles including smaller watch dials as well as larger Chronographs.

The TAG Heuer F1 Ceramic collection consists of six Swiss crafted ceramic models. The new series of ladies’ watches each with a quartz movement, date window and round dial is made up of chic black and white styles. Combining modern and durable materials ceramic and stainless steel, four of the timepieces in the collection feature diamond set details, and two have stunning diamond encrusted bezels adding femininity to the design.

Founded by Edouard Heuer in 1860 at Saint-Imier in Switzerland, TAG Heuer has been leading the Swiss watch industry for over a century. Today TAG Heuer watches are worn by many glamorous celebrities and sports stars, making them one of the most sought after brands in the world. The iconic Swiss watch brand is constantly developing new and exciting innovations as well as focusing on its ever stylish designs including the addition of the new chic TAG Heuer F1 Ceramic watches.

Ernest Jones has spent many years building solid working relationships with prestigious watch brands, to bring customers exclusive ranges and inspirational timepieces. Ernest Jones shows commitment to all their brands and embraces new watch trends.

Using fashion expertise, industry knowledge and experience Ernest Jones brings to the customer only the best watch collections from leading brands.

Not only do they have an online Watch Buyer’s Guide full of advice and information on watch brands, including TAG watches, styles and features, but they have an Atelier service available in store. The Atelier service offers a variety of prestige watch services carried out by highly skilled Atelier technicians that use classic techniques and state of the art equipment to repair service and maintain timepieces to the highest standard. All Ernest Jones stores have a dedicated Atelier watch technician either onsite or within the local area.

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Hollywood starlet Cameron Diaz is set to become the latest high profile celebrity to endorse TAG Heuer watches

Although an official announcement is yet to be made, reputable sources report that Diaz is set to join Leonardo DiCaprio as an ambassador for the popular, prestigious watch brand.

TAG Heuer watches, which are particularly popular in Diaz’s native US, have long been associated with some of Hollywood’s biggest stars; prior to DiCaprio’s current role as ambassador, Brad Pitt and Uma Thurman both featured in TAG Heuer campaigns.

With sources pointing to Diaz being next in line to the TAG Heuer ambassador throne, the company’s reputation for attracting the Hollywood elite is as strong as ever.

Diaz can currently be seen in cinemas in hit comedy ‘Bad Teacher’, where she stars alongside ex Justin Timberlake, and was last year ranked by Forbes Magazine as the third highest-paid actress in Hollywood.

The actress’s box office appeal has spanned over a decade of cinema, from her breakout turn in ‘There’s Something About Mary’ to dramatic roles (‘In Her Shoes’, ‘My Sister’s Keeper’), indie endeavours (‘Being John Malkovich’, ‘A Life Less Ordinary’) and successful franchises (‘Shrek’, ‘Charlie’s Angels’).

Her new role as TAG Heuer ambassador will cast Diaz in a promotional role for the Swiss watch brand. Upon an official announcement, promotional shots featuring Diaz wearing a timepiece will be expected shortly afterwards.

TAG Heuer watches have provided watch fans and collectors with the best in Swiss ‘avant-garde’ since 1860. Many of the brand’s watches have gone on to become iconic examples of watch-making craftsmanship, including the Carrera line and the infamous Monaco. TAG’s long-established relationship with the field of motorsports means Diaz will feel right at home, following her stint behind the wheel of an Indy Race Car in the first ‘Charlie’s Angels’ movie.

For more information on TAG Heuer watches and for all the latest ambassador developments, visit the Watch Hut at

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