Double Olympic Champion Mo Farah returned to the former Olympic Stadium to launch the Sainsbury’s Anniversary Games

LONDON, 2015-2-24 — /EPR Retail News/ — Double Olympic 10,000m and 5,000m Champion Mo Farah returned to the former Olympic Stadium to launch the Sainsbury’s Anniversary Games, which is due to take place in the iconic venue at Queen Elizabeth Olympic Park from 24-26th July.

The world’s best athletes are set to head to the Park for the three-day athletics spectacular, including a two-day Diamond League meeting on Friday 24th and Saturday 25th July, with the Sainsbury’s IPC Athletics Grand Prix Final taking place on Sunday 26th July.

Farah said: “It’s fantastic that the Sainsbury’s Anniversary Games is planning to return to the former Olympic Stadium this summer and I can’t wait to get back on this track to compete, at what will be a stunning celebration of athletics.

“The atmosphere will be amazing and I’m sure it will bring back the memories of London 2012 and the inaugural Sainsbury’s Anniversary Games in 2013.

“I hope the British public will be as excited as I am about this event, and will come out to support the athletes. I’m sure it will be the best outdoor meet this year and a great send off to the World Championships.”

Supporters are invited to register now for tickets which are planned to go on sale at the end of April. The Stadium is currently closed as work continues to transform it into the new national competition centre for British Athletics in 2016 and the permanent home of West Ham United FC. A major construction project is underway and on schedule for the stadium to host a number of world class sporting events later this year including the Sainsbury’s Anniversary Games and five matches of the Rugby World Cup.

British Athletics have won the right to host athletics in the Stadium for one month every year for the next 50 years from 2016.

British Athletics Chief Executive, Niels de Vos said: “The Sainsbury’s Anniversary Games this summer will mark the start of new athletics legacy at the former Olympic Stadium.

“For one month a year the Stadium will be the beating heart of athletics in this country and we want the nation to get excited about it and be part of it.

“As well as hosting the best international competitions in the world we need to create a two, three or four-week festival where that Stadium is buzzing with athletics and fans every day.”

Tara Hewitt, Head of Sponsorship at Sainsbury’s, said: “Seeing the likes of Mo Farah return to the Olympic Stadium for the Sainsbury’s Anniversary Games will be one of this year’s monumental sporting events. Whether you’re a family looking for a fun day out or a sporting enthusiast looking to see elite action, there will be something for everyone.”

Paralympic stars from all over the world are expected to compete on Sunday 26th July at the Stadium and the London Aquatics Centre, with many London 2012 Paralympic champions returning to the place where they won gold. The events will be part of National Paralympic Day, a celebration of the Paralympic movement and an opportunity for people in the UK to come together to relive the wonder of London 2012, and will also include the Mayor of London’s Liberty Festival.

Tim Hollingsworth, Chief Executive of the British Paralympic Association, said: “I am excited to announce that National Paralympic Day will be returning this year with elite sports competitions in both Swimming and Athletics, as well as lots of fun, family-friendly activity on the Park.

“Over 50,000 people have taken up the chance to come to the Park to be part National Paralympic Day over the past two years and relive the wonder of the London 2012 Paralympics. This year, tickets will be available to see an outstanding selection of world-class sport and fans will get to see our amazing athletes in action once more.”

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Double Olympic Champion Mo Farah returned to the former Olympic Stadium to launch the Sainsbury’s Anniversary Games

Double Olympic Champion Mo Farah returned to the former Olympic Stadium to launch the Sainsbury’s Anniversary Games

Sainsbury’s Active Kids crowned two schools the winners of the nationwide Active Kids Superstar Cooks competition

LONDON, 2015-1-23 — /EPR Retail News/ — This week, Sainsbury’s Active Kids, in partnership with Diversity star Ashley Banjo and the British Nutrition Foundation (BNF), crowned two schools the winners of the nationwide Active Kids Superstar Cooks competition.

Launched at the start of the school year, in September 2014, as part of Sainsbury’s Active Kids programme, the competition challenged school children to create the ultimate healthy recipe designed to be enjoyed by Ashley Banjo and the Diversity team.

Three pupils aged 9-11 from St Patrick’s Catholic Primary School, and two 14 year-olds from Abbey Manor College, beat off stiff competition and hundreds of other recipes from all over the country to win in the Primary and Secondary school categories. Children were praised by the judging panel for their original and creative recipes, including the seasonal inspiration behind St Patrick’s Bonfire Night Bangers n’ Beans, and Abbey Manor College’s flatbread making skills in its Marinated Lamb on Seeded Flatbread with Ratatouille and Caramelised Onion Hummus. Both winning schools will be rewarded £10,000 of new kitchen kit for their school, as well as an exclusive dance class with Ashley Banjo.

Sixteen budding chefs from six schools were invited to the final in London on Tuesday 20thJanuary and asked to turn up the heat in the kitchen, cooking their dish from scratch for the judges to taste. Ashley Banjo was joined on the panel including Sainsbury’s Head of Active Kids, Tara Hewitt, and BNF nutritionist, Emma Schneider.

Ashley Banjo, Diversity star and Active Kids Superstar Cooks judge, concluded: “The creativity and range of recipes we saw at the final was outstanding. It’s really exciting to see kids take an interest in understanding the benefits of good food and eating well, as well as learning cookery skills that will set them up for life. What I and the other Diversity guys eat makes a big difference to how we perform and I think it’s great to develop an understanding of good nutrition from an early age.”

Teresa Lynch, Teaching Assistant at St Patrick’s Catholic Primary School commented:“The entire school is delighted to have won in the Primary category of the Superstar Cooks competition – it’s a fantastic achievement and we’re all really proud. The new kit will support us in getting kids in the kitchen and will help us to teach practical cooking skills at an early age for years to come.”

Tara Hewitt, Head of Active Kids at Sainsbury’s, said: “It was brilliant to see so many young people getting excited about cooking and eating well. Every school presented delicious dishes and showed an impressive range of food knowledge and cooking skills. This competition highlighted exactly why we are so passionate about our Active Kids programme. By working directly with schools, we are helping children develop the skills that will help them enjoy good food and be active throughout their lives.”

Winners’ details

  • Primary category: St Patrick’s Catholic Primary School in Corsham, Wiltshire, wowed judges with its Bonfire Night Bangers’ n’ Beans dish. Pupils’ names and ages are as follows: Joseph Rudland, aged 11, Lilli Gibbings, aged 10, and Aisling Massaccessi, aged 9.
  • Secondary category: Abbey Manor College in Lewisham, London, secured the Secondary category winner’s spot with Marinated Lamb on Seeded Flatbread with Ratatouille and Caramelised Onion Hummus. Pupils’ names and ages are as follows: Kevin Bongo-Bompeti and Kweku Bangura, both aged 14

The new 2015 Active Kids voucher collection launches on 28th January until 5th May. Vouchers can collected at all Sainsbury’s stores, petrol stations and when ordering groceries online.  Active Kids vouchers can be redeemed for a range of cookery and sporting equipment. For more information, visit www.Sainsburys.co.uk/ActiveKids

In September 2014, practical cookery became compulsory for children up to Year 9 in primary and secondary schools. Sainsbury’s Active Kids Superstar Cooks was launched to coincide with the introduction of the new compulsory cooking and nutrition aspects of the National Curriculum in England. Supported by free curriculum-linked lesson plans and recipe ideas, the competition aimed to help to get children aged five to 16 cooking in the kitchen.

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Abbey Manor College pictured with Ashley Banjo

Abbey Manor College pictured with Ashley Banjo

Katarina Johnson-Thompson confirmed she will compete at the Sainsbury’s Indoor Grand Prix in Birmingham on 21 February 2015

LONDON, 2015-1-15 — /EPR Retail News/ — Katarina Johnson-Thompson has confirmed that she will compete at the Sainsbury’s Indoor Grand Prix in Birmingham on 21 February 2015. The 21 year old will contest the long jump, the event in which she became world junior champion in 2012 and won a World Indoor Championships silver medal in 2014.

Johnson-Thompson (coach: Mike Holmes) led the world heptathlon rankings for 2014, despite an injury derailing her summer season, and the 21 year old will make her return to world class competition at Birmingham’s Barclaycard Arena.

The British junior heptathlon record holder has a good track record at the venue, where she won no fewer than twelve national titles during her teenage years, and is looking forward to continuing her build up to contesting the pentathlon at the European Indoor Championships in Prague in March.

Katrine Johnson-Thompson said: “I’m so excited to be back on the track at the Sainsbury’s Indoor Grand Prix. I’ve competed in Birmingham before in the hurdles and I’m so happy to be going back to what I think is one of the best indoor competitions you can attend. Especially with the great home crowd I’m super excited to be back.

“At the moment I’m still in hard training but I’m sure by February I’ll be raring to go and hopefully starting back where I left last year because the last competition I did was a home event at the Sainsbury’s Glasgow Grand Prix.

“I’ve competed in Birmingham at the Sainsbury’s Indoor Grand Prix once before and watched it on television every other year so I can see that it’s always a good turn out with the crowd getting behind the athletes. It feels like a major championship when competing there so it will definitely help me for three weeks later when it’s the European Indoor Championships in Prague.”

Tara Hewitt, Head of Sponsorship for Sainsbury’s, said: “Katarina has been one to watch for some years now and is a great example of a young athlete who has worked really hard to get to the top of her game. We were all sorry she wasn’t able to compete last season due to injury, but we’re delighted that her comeback will be at the Sainsbury’s Indoor Grand Prix next month.”

Already confirmed as competing at the Sainsbury’s Indoor Grand Prix are: double Olympic, world and European champion Mo Farah (Alberto Salazar), European 100m champion James Dasaolu (Steve Fudge), Carmelita Jeter, Dina Asher-Smith (John Blackie), Jodie Williams (Christine Bowmaker), Asha Philip (Steve Fudge), Aries Merritt, Dayron Robles, William Sharman (Jerzy Maciukiewicz) and Omo Osaghae.

For tickets to the Sainsbury’s Indoor Grand Prix visit britishathletics.org.uk. Sainsbury’s is proud to be a long-term supporter of British Athletics and a champion of inclusive sport for all, from grassroots to elite level.

Notes to Editors:

Sainsbury’s

Sainsbury’s is proud to be a long-term supporter of British Athletics and a champion of inclusive sport for all, from grassroots to elite level.

The partnership with British Athletics builds on Sainsbury’s support for the 2012 Paralympics and recognises that sport can unite and inspire children of all ages and abilities.

In addition to being the Major Event Series partner of British Athletics, Sainsbury’s sponsors the Sainsbury’s Schools Games, which sees millions of school children take part in competitive sport each year, with 1,600 young elite athletes competing annually in a high level multi-sport event.

Through the help of customers, Sainsbury’s has donated over £150million of sports and activity equipment and experiences, through its Active Kids programme. The company also proudly supports Comic Relief and raised £6.7m for its Sport Relief campaign in 2014.

For more information on Sainsbury’s commitment to inclusive sport visit: www.Sainsburys.co.uk/activekids

UK Athletics

UK Athletics is the national governing body of the leading Olympic and Paralympic sport in Britain. British Athletics is the sport we represent, the people, the athletes, the fans, the team.

We work closely with the home countries to develop and grow all areas of the sport including elite performance, coaching, major international events, competition and grassroots programmes within schools and clubs.

For more information visit www.britishathletics.org.uk

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Katarina Johnson-Thompson confirmed she will compete at the Sainsbury’s Indoor Grand Prix in Birmingham on 21 February 2015

Katarina Johnson-Thompson confirmed she will compete at the Sainsbury’s Indoor Grand Prix in Birmingham on 21 February 2015

English football star Daniel Sturridge will be the face of several Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet

LONDON, 2014-10-29— /EPR Retail News/ — England and Liverpool star Daniel Sturridge joins Sainsbury’s in a new, long-term partnership. Sturridge will be the face of several initiatives including Active Kids, to encourage children of all ages and abilities to lead healthier, more active lifestyles.

The rising star of English football will front a variety of Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet. He joins fellow Sainsbury’s ambassadors, London 2012 Paralympic Gold Medallists Ellie Simmonds and Jonnie Peacock, to star in Sainsbury’s Active Kids 2015 campaign, launching in the New Year.

In addition to fronting Sainsbury’s famous Active Kids voucher collection scheme – which has brought over £150 million pounds worth of equipment and experiences to schools and organisations across the UK since 2005 – Sturridge will also help support a range of the brand’s wider healthy lifestyle partnerships including Sport Relief, the Sainsbury’s School Games and Sainsbury’s Summer Series with British Athletics.

New Sainsbury’s ambassador Daniel Sturridge said: “Encouraging children to be active and enjoy sport is a real passion of mine. I’m proud to be partnering with Sainsbury’s to give children all over the country the opportunity to lead healthier lifestyles. I remember the launch of Active Kids in my school and the difference it made to our PE lessons and look forward to seeing even more children benefit from it.”

Tara Hewitt, Sainsbury’s Head of Sponsorship, added: “We’re thrilled to have signed Daniel, admired by parents and kids alike, he’s the perfect choice to help us inspire a new generation. Our ambassadors are a key part of our commitment to get 20 million kids active by 2020 and make a positive difference in the communities we serve.”

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English football star Daniel Sturridge will be the face of several Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet

English football star Daniel Sturridge will be the face of several Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet

St Thomas’ Primary School in Sevenoaks wins bounty of sports and cooking equipment from Sainsbury’s Active Kids

LONDON, 2014-9-26— /EPR Retail News/ — St Thomas’ Primary School in Sevenoaks was selected from 17,000 schools to win a bounty of sports and cooking equipment, as well as a visit from Paralympic champion and Sainsbury’s Active Kids ambassador, Ellie Simmonds OBE.

The school entered a national competition to win its entire Active Kids equipment order, which was placed after parents and teachers collected Active Kids vouchers from Sainsbury’s stores earlier this year.

Ellie Simmonds officially presented the grand prize to children in a special assembly, before donning an apron and helping children to whip up some healthy treats in a cookery lesson.

As the school receives their entire order for free, including foam javelins, basketballs and a pack providing everything they need to get cooking. They will be able to use the vouchers collected this year to order even more equipment in 2015.

Tara Hewitt, Head of Sponsorship for Sainsbury’s, said: “Thousands of schools up and down the country are receiving their Active Kids equipment orders this month, which will set them up to deliver really fun and engaging sports and nutrition lessons. This year we added more cooking equipment to help schools meet new curriculum requirements. To celebrate this, we wanted to make an extra special delivery for one school by providing their entire order for free, and surprising the children with a visit and cookery lesson from Ellie Simmonds.”

Ellie Simmonds, Paralympic Champion and Active Kids ambassador, said: “After swimming, baking is my second passion so I’m really excited about today’s visit to St Thomas’ to help out with a cookery lesson. As well as getting kids active, it is equally important they understand about the food they eat, so the combination of sports equipment and kitchen equipment really helps with this.”

Notes to Editors

Active Kids aims to inspire and enable children to take more exercise and to eat healthily. Launched in 2005, Active Kids is open to all nursery, primary and secondary schools, as well as Scouts, Girl Guides and sports clubs in the UK. Over 53,000 organisations are now registered and £136 million worth of equipment and experiences have been donated since 2005.

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St Thomas’ Primary School in Sevenoaks wins bounty of sports and cooking equipment from Sainsbury’s Active Kids

St Thomas’ Primary School in Sevenoaks wins bounty of sports and cooking equipment from Sainsbury’s Active Kids