The Co-op sponsors LEAF Open Farm Sunday; increases engagement with teens and young adults with Snapchat geo-filters

MANCHESTER, England, 2017-May-31 — /EPR Retail News/ — The Co-op has produced a series of bespoke Snapchat geo-filters as part of its sponsorship of LEAF Open Farm Sunday, in a bid to promote engagement with teens and young adults.

Featuring creative farm-specific overlays the retailer will encourage youngsters who may be visiting a farm with family and friends to share their Open Farm Sunday experience across social media on Sunday 11 June.

The annual event, which has seen 1.8 million people visit a farm since it launched in 2006, encourages local communities to learn more about the countryside and find out how their food is produced.

Ciara Gorst, Co-op’s Head of Agriculture, said: “We’re delighted to be a sponsoring Open Farm Sunday again this year and wanted to increase our engagement with teenagers and the 18-24s. Our colourful and innovative Snapchat filters should help extend awareness of the day across a variety of digital platforms. It’s a great way to encourage a traditionally harder-to-reach demographic to learn more about how British farms are run and why we must protect our countryside.”

Caroline Drummond MBE, Chief Executive of LEAF, commented: “We’re delighted to see the Co-op extend their support of Open Farm Sunday with this bespoke social media activity. It’s great that our teenage visitors will have a really fun and interactive opportunity to engage with us online and we’re looking forward to seeing the many different images on Snapchat on 11 June.”

Earlier this month, the Co-op further demonstrated its commitment to British farmers by becoming the first national retailer to provide only 100% fresh own-brand British bacon and lamb. It already sells British beef, chicken, ham, pork, sausages, duck and turkey and only uses British meat in all its own-label chilled ready meals, pies and sandwiches.

Media Contact:

Aimi McNeill
Press and Media Manager
0161 6924286
07739 657585
aimi.mcneill@co-operative.coop

Source: coop.co.uk

Teens engaged creating personalized emojis at Google Made with Code event held in Starbucks Olive Way store

Teens engaged creating personalized emojis at Google Made with Code event held in Starbucks Olive Way store
Teens engaged creating personalized emojis at Google Made with Code event held in Starbucks Olive Way store

 

Seattle, 2016-Oct-22 — /EPR Retail News/ — Ten girls gathered at a Starbucks store in Seattle engaged in an energetic conversation. “Make her a doctor.” “She’s a graduate.” “Give her sunglasses.”

As curious customers looked on, the teens, most of whom had just met, spent an hour creating personalized emojis at a Google Made with Code event, held in Starbucks Olive Way store. The teens then used a Ripplemaker printer to apply the designs, which appeared as foam on Starbucks hot chocolate beverages.

Made with Code aims to drive excitement for computer science among teen girls by showing them how unexpected things can be made with code – computer language, or programming, behind apps, software and other types of technology.

Similar gatherings occurred earlier this month at Starbucks stores in the Bay Area, Denver, Austin and New York as part of a Google-led effort to connect teenage girls across the country with people and technologies that are shaping their future. Google Made with Code projects have addressed a variety of professional and societal topics, ranging from making an impact to film.

The participants at the Starbucks-supported event in Seattle were from the YWCA GirlsFirst program, which encourages leadership, instills confidence, develops skills and provides opportunities to girls of color.

“Exposing girls to science, technology, engineering and math will help enable feeding more than 9 billion people by 2050,” said Mary Wagner, Starbucks senior vice president of Global Product Innovation/Food Safety & Quality, referring to one of the looming challenges requiring scientific skills. “It’s fun to see these girls get excited about Starbucks and Google and recognize that there are jobs in these fields for women.”

Wagner began her career as a science professor at the University of Wisconsin–Madison in the 1980s. She said entrenched gaps between men and women in STEM (science, technology engineering and math) professions remain in place, and she thought there would be greater numbers of women in STEM professions by now.

While women make up almost 47 percent of the total U.S. workforce, they comprise 36 percent of chemists and material scientists, 27 percent of environmental scientists and geoscientists, 18 percent of computer software developers and just 12 percent of civil engineers, according to the most recent report from the U.S. Bureau of Labor Statistics.

April Krubally, who accompanied her daughter to the Seattle coding event at Starbucks, said she’s been working on breaking down some technology resistance from her child.

“Coding is something I’m interested in and I’m trying to move my daughter in that direction,” Krubally said. “She’s a little bit apprehensive about it, but I think the technology that they’re using today in a way that the girls are able to identify with is making her think, ‘OK, this is doable.’”

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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