Accenture book The Fluid Consumer, by Teo Correia: Consumer packaged goods companies must re-focus on consumer rather than goods
NEW YORK, 2016-Nov-19 — /EPR Retail News/ — Consumer packaged goods (CPG) companies must re-focus on the consumer rather than goods, according to a new book from Accenture entitled The Fluid Consumer, by Teo Correia.
Accenture estimates that the…
Accenture: Retailers and consumer packaged goods companies must improve their understanding of the millennial generation in Asia
SINGAPORE, 2016-Sep-07 — /EPR Retail News/ — Retailers and consumer packaged goods (CPG) companies must improve their understanding of the millennial generation in Asia, according to Accenture, with millennials set to dominate the consumer market in the region.
Looking at the…