Tesco Real Food Sets SOS Helpline To Save Christmas Dinner Nightmares

Tesco Real Food has set up a unique Christmas dinner SOS helpline to rescue Brits from kitchen disasters as they prepare their festive feasts.

The supermarket has pulled together a crack team of expert chefs who will be on hand to offer personalised first rate advice on how to create the perfect Christmas dinner and avoid any potential nightmares.

Anyone running into difficulties on Christmas Eve and Christmas Day will be able to contact the team via the supermarket’s Twitter site to get immediate solutions to their culinary problems.

Tesco senior marketing manager Breige Donaghy said: “Imagine the scenario – your guests are due to arrive for the most celebrated meal of the year and to your horror your turkey is undercooked, your bread sauce too thick and your roasties aren’t crispy enough.

“But instead of panicking, cooks will now be able to speak to our team of expert chefs who have cooked thousands of meals between them and who know all the tricks of the trade for putting on a fabulous Christmas feast with as little stress as possible.

“We think the helpline will prove especially useful to those embarking on cooking their first ever Christmas dinner. And our experts will also be around on Christmas Eve in case anyone needs help planning the big meal.”

The team will include Cordon Bleu standard chefs as well as others who have been trained by top London cooking school Leiths and other top restaurants plus those who work with Tesco to develop recipes and inspire new dishes. Their combined experience totals nearly 100 years in the food business.

The team will run two help sessions. One will offer planning and preparation tips between 10am and 8pm on Christmas Eve and the other will help solve actual cooking dilemmas on Christmas Day, between 8am and 4pm.

Anyone wanting to contact the team will need to log onto Twitter on those days and then navigate to Tesco’s Real Food Online Twitter page (@tescorealfood), and send off their question. They will then be sent a tweet with a solution to their problem.

Breige Donaghy added: “This is the first time that any supermarket has ever tried anything like this and if it’s a success then we will look at running similar kitchen helplines for Easter and other big occasions.”

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Via EPR Network
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Tesco Real Food Reveals Biggest And Best English Strawberry Crop In Twenty Years

Tesco Real Food has announced that Britain’s spring heat wave has led to the biggest and best quality English strawberry crop for 20 years growers have reported.

The glut of English strawberries – considered by experts to be the best in the world– will result in an estimated 50 per cent reduction in UK retailers bringing in imports.

Experts say that Britain’s warmer than usual March and April heat wave produced perfect growing conditions resulting in the crop being at least two weeks earlier than usual and the extra sunshine has also increased sugar levels making the current crop much sweeter and juicier than normal.

Tesco strawberry buyer Paul Jones said: “The unexpected great weather means an abundance of top quality, sweeter than normal English strawberries – of the standard normally associated with Wimbledon fortnight.

“As the quality is so high we’ve taken far more of the English crop than we usually do at this time of year.

“From the start of May we will be predominantly selling just English strawberries and the need not to import Spanish imports allows us to keep the price down.

“This is fantastic news for the English strawberry industry and should see them getting an unexpected windfall from increased orders from UK retailers.”

One of England’s largest strawberry growers, R and V Emery, which is based near Southampton, Hampshire, said it was the earliest start to the English strawberry season for about 20 years.

Vernon Emery, who runs the business with his brother Richard, said: “Our production yield is up by 150 per cent on recent years and if the good weather continues and we get some rain too we could be heading for a record year.

“The extra warmth has helped boost sugar levels but equally important have been good levels of light which have helped the fruit set and encouraged bees to pollinate the plants.

“The great weather has also been consistent without dips in temperature which would have hampered the quality.”

Since the start of the English strawberry season Tesco has sold 50 per cent more home grown strawberries than it did over the same period last year.

Via EPR Network
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