CHESHUNT, England, 2017-Apr-28 — /EPR Retail News/ — It’s already one of the UK’s most popular cuisines but now shoppers across the UK will be able to complete the Oriental dining experience with a bottle of Chinese wine.
Tesco has started selling an impressive Chinese produced Cabernet Sauvignon that it believes could finally open the doors in Britain to this fast emerging wine-making nation.
The new wine, Chateau Changyu Moser XV Cabernet Sauvignon 2015, is a cross between a classic Bordeaux and a rich fruity Australian wine, and is available for less than £10.
While China may not immediately conjure up images of classic vineyard country, the International Organisation of Vine and Wine (OIV) has placed China- after Spain- as the country with the second biggest vineyard area in the world.
In fact, the Chateau Changyu Moser XV estate claims to have become one of the world’s biggest wine producers- with 100 winemakers who make 150 million bottles a year.
The wine is produced in the region of Ningxia, in northern China, which has a warm and dry climate and boasts an average of 3000 sunshine hours a year – 800 hours more than Bordeaux – earning it a reputation of being the country’s Napa Valley.
Tesco’s Master of Wine James Davis believes China will soon be a powerful player in the wine world and this launch could help give it its first major push in the UK.
“China is one of the world’s biggest consumers of wine, drinking almost two billion bottles of red wine each year.
“And now they are one of the largest wine producing countries in the world, ahead of the more traditional regions of Chile and New Zealand.
“Produced in a warm and dry climate, the Chateau Changyu Moser XV Cabernet Sauvignon 2015, is a dark ruby red.
“The smooth, full bodied wine is a combination of a classic Bordeaux style with the riper, richer fruit flavours which are characteristic of Australian wines.
“At a great introductory offer of £7, this wine offers customers an opportunity to discover a unique, but quality wine at an affordable price.
“This Chinese wine is very food friendly and works well with a variety of dishes – they are also a great talking point at the dinner table!”
James recommends trying the wine with Crispy Aromatic Duck or a slow roasted lamb shoulder as it compliments and balances the rich meat flavours.
The addition of the Chateau Changyu Moser XV Cabernet Sauvignon 2015 means that Tesco now sells wine from 20 countries around the world- including Hungary, Israel and Greece.
It will be available in over 700 stores and online, and will go on sale with an introductory price of £7. Following that it will be priced at £8.
Over the last 18 months, Tesco has continued to develop its wine range to offer customers a great selection of quality of wines. Tesco is the UK’s largest wine retailer.
Note to editors
- The production of the Chateau Changyu Moser XV estate wines is overseen by renowned Austrian winemaker Lenz Moser who arrived in China 11 years, fell in love with the Ningxia region and started a partnership with local experts to make Cabernet Sauvignon.
- Tesco’s top wine expert James Davis is a Master of Wine, the highest qualification achievable in the industry and one of just over 350 in the world.
We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.
For more information please contact the Tesco Press Office on 01707 918 701