STOCKHOLM, Sweden, 2015-9-4 — /EPR Retail News/ — Our mission is to close the loop on fashion. By collecting old clothes and turn them into new updated styles, instead of letting them go to waste, we can completely change the way fashion is made.
Since 2013, H&M customers worldwide CAN bring unwanted or worn out clothes from any brand to any of its stores as part of its Garment Collecting Initiative. So far, over 18,000 tonnes of textiles have been collected globally.
H&M wants to create a closed loop for its textiles, in which the fabrics from unwanted clothes can be recycled into new ones. A closed loop on textile fibers will reduce the need for virgin resources as well as other impacts fashion has on our planet. It will take us a step in the right direction from a linear to a circular economy.
Brand new denim key pieces, made from textiles recycled from the Garment Collecting initiative, are now available in store and online.
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Camilla Emilsson Falk
+46 8 796 39 95